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Social responsibility is the obligation of
organization’s management to make decisions and take
actions that will enhance the welfare and interests of
society as well as the organization.
Social responsibility is therefore quite important to the
society, organization and human
It can be said that social responsibility is not fixed and
has to be related to pressures at a particular point of
It is related to the ethical responsibility
and differentiates into different levels of social
responsibilities, which is :
3) ethical and
4) discretionary responsibilities.
Resources available are used for the benefit of
Stability of the enterprise
Ensure that the company grows, so that the
shareholder gains from increase in the market
price of his shares
Provide adequate monetary , psychological rewards
as well as job security
Selection of employees should be made fairly
Providing educational opportunities & training to the
employee at company’s expense
Working conditions should be safe & pleasant
To provide prompt courteous & dependable
Provide adequate quality products at reasonable
Should improve quality of life of the people in the
community it is established
Developments on CSR in Tourism
• Millennium Declaration by 189 countries (2000)was
• UNWTO launching ST-EP (sustainable tourism
eliminating poverty) in 2002 which is
complimentary to MDGs (Especially in Africa &
• ISO 26000 series is going to be assigned for
satisfactory role in CSR tourism (Sweden and
Brazil are working to make it more meaningful).
• Different awards have been introduced for CSR
performance in tourism industry.
Ways to Countermeasure the Issue
• Communicating to Tourists
• Connecting with Stakeholders(NGOs,
Social Services, Law
enforcement,both local and Embassy
• Messages for Campaigning