1. Institution research
Disney
Introduction
The Walt Disney Company, commonly known as Disney, is one
of the world's most well-known and influential entertainment
conglomerates. Founded on October 16, 1923, by Walt Disney
and Roy O. Disney, it has grown into a global multimedia
conglomerate with a wide range of businesses, including:
1. Media Networks: Disney owns and operates several
prominent television networks, including ABC, ESPN,
Disney Channel, and National Geographic. These networks
reach a vast global audience with a variety of
programming.
2. Studio Entertainment: Disney is famous for its film
production, including Walt Disney Pictures, Pixar, Marvel
Studios, Lucasfilm (the creators of Star Wars), and 20th
Century Studios. It has produced some of the most iconic
and successful movies in history.
3. Theme Parks and Resorts: Disney operates numerous
theme parks and resorts worldwide, including Disneyland
and Walt Disney World in the United States, Disneyland
Paris, Tokyo Disney Resort, Hong Kong Disneyland Resort,
and Shanghai Disney Resort in China.

2. Mise-en scene
Disney is known for its meticulous attention to detail in creating
immersive and visually captivating worlds, whether in its
animated or live-action films, theme parks, or other forms of
entertainment. Here are some key aspects of mise-en-scène
often associated with Disney:
1. Set Design: Disney is renowned for its elaborate and
imaginative set designs. Whether it's the grandeur of
Cinderella's castle or the futuristic landscapes of
Tomorrowland, Disney's attention to set design is a critical
component of its storytelling.
2. Costume Design: Disney characters are often recognized by
their iconic costumes. Costume designers create outfits that
reflect the personalities and time periods of the characters.
Think of Cinderella's ballgown, Elsa's ice queen attire, or the
pirate costumes in "Pirates of the Caribbean."
3. Props and Objects: Disney pays close attention to the selection
and placement of props and objects within a scene. These items
often have symbolic or narrative significance. For example, the
magic lamp in "Aladdin" or the glass slipper in "Cinderella."
4. Lighting: Disney uses lighting to set the mood and atmosphere
of a scene. Whether it's the warm, inviting glow of a cozy
cottage or the dark, foreboding lighting of a villain's lair, lighting
choices play a crucial role in Disney's storytelling.
5. Color Palette: Disney often employs vibrant and carefully
chosen color palettes to convey emotions and themes. For
instance, the use of cool blues and whites in "Frozen" to

3. represent ice and snow, or the warm earthy tones in "The Lion
King" to evoke the African savanna.
6. Architecture and Location: In both its films and theme parks,
Disney often draws inspiration from real-world architecture and
locations, as well as creating entirely fantastical settings. The
design and architecture of Disney theme parks, in particular,
are meticulously crafted to immerse visitors in different lands
and eras.
7. Detail and Immersion: Disney is known for its meticulous
attention to detail, which enhances immersion. Visitors to
Disney theme parks often marvel at the level of detail in
everything from the architecture to the landscaping.
Disney's commitment to creating visually stunning and
immersive experiences has been a key factor in its enduring
popularity and success in the entertainment industry. Whether
through animation, live-action films, or theme park attractions,
Disney continues to captivate audiences with its skillful use of
mise-en-scène.
Edit:
Disney, like any major film and entertainment company,
employs a wide range of editing techniques to create its
distinctive storytelling style. Here are some common editing
techniques and approaches used in Disney productions:
1. Montage: Montage editing is often used to condense time or
show the passage of time quickly. Disney uses montages to

4. show characters growing, learning, or preparing for a significant
event. For example, in "The Lion King," a montage shows Simba
growing up from a cub to an adult lion.
2. Crosscutting: Crosscutting, also known as parallel editing,
involves cutting between two or more separate scenes or
storylines to build tension or contrast. Disney uses this
technique to show multiple characters or events happening
simultaneously, creating a sense of urgency or anticipation.
3. Continuity Editing: Disney often uses continuity editing to
ensure that scenes flow seamlessly. This includes matching on-
screen actions, eyelines, and screen direction to maintain a
sense of visual coherence.
4. Jump Cuts: Jump cuts are typically avoided in Disney's
mainstream storytelling because they can disrupt the fluidity of
the narrative. However, they might be used intentionally for
comedic effect in certain situations.
5. Cutaways: Disney uses cutaway shots to provide additional
context or reactions from characters. These shots help convey
emotions, thoughts, or important details that are not part of
the main action.
6. Wipe Transitions: Wipe transitions, where one scene appears
to "wipe" the previous one off the screen, are a classic Disney
editing technique, often used in older animated films like
"Snow White and the Seven Dwarfs" and "Cinderella."
7. Match Cuts: Match cuts are used to create a smooth transition
between two shots by matching elements in the composition,
such as shapes, movements, or colors. Disney employs match
cuts to create visual connections between scenes.

5. 8. Cross Dissolves: Cross dissolves involve blending two shots
together with a gradual transition. Disney often uses cross
dissolves to convey the passage of time or to create a dreamy
or magical atmosphere.
9. Sound Editing: In addition to visual editing, sound editing plays
a vital role in Disney's storytelling. Sound effects, dialogue, and
music are carefully edited and mixed to create immersive and
engaging audio experiences.
10. Visual Effects Integration: In Disney's modern films, such
as those from Marvel or Lucasfilm, sophisticated visual effects
are seamlessly integrated into the editing process to create
otherworldly or fantastical elements.
Disney's editing techniques are tailored to suit the specific
needs of each film, whether it's an animated classic, a live-
action remake, or a blockbuster franchise. The goal is always to
craft a compelling and emotionally resonant narrative that
captures the magic and imagination associated with the Disney
brand.
Sound:
Sound plays a crucial role in Disney's storytelling, helping to
create emotional depth, atmosphere, and a memorable viewing
experience. Disney is known for its careful attention to sound
design and music, and it often uses the following sound
elements in its productions:

6. 1.Music: Music is a hallmark of Disney's films. Memorable
songs, often composed by renowned songwriters and
composers like Alan Menken and Elton John, are a central part
of many Disney movies. These songs convey emotions, advance
the plot, and often become iconic in their own right. Examples
include "Circle of Life" from "The Lion King," "Let It Go" from
"Frozen," and "A Whole New World" from "Aladdin."
2.Sound Effects: Disney uses a wide range of sound effects to
bring its animated and live-action worlds to life. From the
creaking of a ship's timbers in "Pirates of the Caribbean" to the
swish of a magic wand in "Cinderella," sound effects add
realism and immersion to Disney's productions.
3.Voice Acting: Disney is known for its talented voice actors
who bring animated characters to life. The voices of characters
like Mickey Mouse, Simba, and Elsa are instantly recognizable
and contribute significantly to the characters' personalities.
4.Foley Artistry: Foley artists create custom sounds for specific
actions, such as footsteps, door creaks, or rustling clothing. This
attention to detail adds realism and depth to the audio
experience.
5.Ambient Sounds: Disney pays attention to ambient sounds to
create a sense of place and atmosphere. For instance, the
bustling streets of New Orleans in "The Princess and the Frog"
or the sounds of nature in "Bambi."

7. 6.Silence: Disney recognizes the power of silence as well.
Pausing or reducing sound can emphasize a dramatic moment
or heighten tension.
7.Cultural and Ethnic Music: In films like "The Lion King" and
"Moana," Disney incorporates music inspired by various
cultures to add authenticity and richness to the storytelling.
8.Musical Numbers: Disney's animated musicals often feature
elaborate musical numbers with intricate choreography and
vocal performances. These sequences are carefully
synchronized with the animation to create visually stunning and
memorable moments.
9.Soundtracks for Theme Parks: Disney theme parks feature
specially composed music and soundscapes that enhance the
immersive experience of each land or attraction.
Sound is an integral part of Disney's storytelling magic, and its
careful use of music, sound effects, and voice acting contributes
to the emotional resonance of its films and the immersive
experience of its theme parks.
Camera work:
Disney, known for its visually stunning and immersive
storytelling, employs a variety of camera techniques and styles
to enhance its films and create memorable cinematic
experiences. The specific camera work used in Disney
productions can vary depending on the film's genre, style, and

8. intended audience. Here are some common camera techniques
and approaches often associated with Disney:
1. Steadicam and Tracking Shots: Disney often employs steady,
fluid camera movements to follow characters or action
sequences. Tracking shots, where the camera moves alongside
or behind a character, help create a sense of movement and
immersion. This technique is particularly prominent in live-
action Disney films and theme park attractions.
2. Aerial Shots: Disney frequently uses aerial shots to showcase
its enchanting landscapes, grand castles, and sprawling theme
parks. These shots provide viewers with a sweeping, bird's-eye
view of the magical worlds Disney creates.
3. Close-Ups: Close-up shots are used to capture the emotions
and expressions of characters. Disney utilizes close-ups to
convey the inner thoughts and feelings of its animated and live-
action characters, allowing the audience to connect with them
on a deeper level.
4. Wide Shots: Wide shots are often used to establish the setting
and create a sense of scale. In Disney films, wide shots are
frequently employed to showcase the grandeur of castles,
bustling cities, or breathtaking natural landscapes.
5. Dutch Angles: Disney occasionally uses Dutch angles (tilted or
canted angles) to create a sense of unease or disorientation,
typically in scenes featuring villains or moments of tension.
6. Point of View (POV) Shots: POV shots place the audience in the
perspective of a character, allowing them to see the world
through the character's eyes. Disney uses POV shots to

9. immerse viewers in the experiences of its characters,
particularly in action sequences or moments of wonder.
7. Crane Shots: Crane shots involve the camera being mounted on
a crane or jib to capture high-angle or overhead shots. Disney
uses crane shots to provide unique perspectives and dynamic
views, often in musical sequences or dramatic moments.
8. Slow Motion: Slow-motion photography is employed for
dramatic effect, emphasizing emotions or important actions.
It's used in Disney films to create visually striking and
emotionally resonant sequences, such as the ballroom dance in
"Beauty and the Beast."
9. Racking Focus: Racking focus involves shifting the focus from
one subject to another within the same shot. Disney uses this
technique to draw attention to specific elements or characters
in a scene.
10. Zooms and Pullbacks: Zooming in or out of a scene can
highlight details or reveal larger contexts. Disney utilizes zooms
and pullbacks to guide the audience's focus and convey
information.
Disney's camera work is carefully chosen to serve the narrative,
evoke emotions, and transport audiences to magical and
imaginative worlds. The use of these techniques helps create
the distinctive Disney cinematic experience that has captivated
audiences for generations.
While Disney values all these elements, the company's primary
focus is on storytelling itself. The goal is to engage and
emotionally connect with the audience, transport them to
imaginative worlds, and deliver meaningful and entertaining

10. narratives. Consequently, Disney's approach to mise-en-scène,
camera work, sound, and editing is always in service of its
storytelling objectives. Depending on the specific project and its
creative team, the relative emphasis on these elements may
vary, but they all work together to create the Disney magic that
audiences have come to love and expect.
Disney utilizes a wide range of filmmaking techniques and
scripting approaches across its various film projects. Here are
some key filmmaking techniques and scriptwriting elements
commonly associated with Disney:
Filmmaking Techniques:
1. Animation: Disney is renowned for its traditional hand-drawn
animation, as seen in classics like "Snow White and the Seven
Dwarfs" and "The Little Mermaid." They also use computer-
generated animation for films like "Frozen" and "Zootopia."
2. Live-Action: Disney has a significant presence in live-action
filmmaking, especially with its remakes of classic animated
films, such as "Beauty and the Beast" and "The Jungle Book."
3. Hybrid Films: Disney has produced hybrid films that blend live-
action and animation, like "Mary Poppins" and "Who Framed
Roger Rabbit."
4. Practical Effects: Disney uses practical effects, such as puppetry
and animatronics, to bring characters and creatures to life in
films like "The Lion King" and "Pirates of the Caribbean."

11. 5. 3D and IMAX: Disney has released films in 3D and IMAX
formats to enhance the visual experience, often for select
scenes or sequences.
6. Music and Musical Numbers: Disney is known for integrating
music into its storytelling. Filmmakers carefully choreograph
musical numbers to convey emotions and advance the plot.
Scripting Approaches:
1. Strong Storytelling: Disney places a strong emphasis on
compelling storytelling with well-defined characters, clear story
arcs, and emotionally resonant themes. A strong narrative
structure is often at the heart of Disney's films.
2. Memorable Characters: Disney characters are carefully crafted
to be relatable, likable, and multi-dimensional. Character
development is central to the storytelling process.
3. Music and Lyrics: Disney songs are integral to the storytelling
process and are often used to express characters' emotions and
motivations. The lyrics are crafted to convey essential plot
points and character development.
4. Adaptations and Original Stories: Disney produces both
adaptations of existing material, such as fairy tales and classic
literature, and original stories, often with timeless themes of
love, friendship, and the hero's journey.
5. Humor and Heart: Disney films often strike a balance between
humor and heart. Even in adventurous or action-packed films,
moments of levity and humor are woven into the script to
engage audiences of all ages.

12. 6. Themes of Hope and Empowerment: Many Disney films
convey messages of hope, empowerment, and the idea that
individuals can make a positive difference in the world.
7. Collaborative Process: Disney scripts are often the result of
collaborative efforts involving writers, directors, storyboard
artists, and other creative team members.
Disney's approach to filmmaking and scripting is driven by a
commitment to creating family-friendly and emotionally
resonant stories that entertain and inspire audiences of all
ages.