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Thoughts behind Cubie Messenger

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Thoughts behind Cubie Messenger

  1. 1. Cubie Messenger Cofounder 馮彥文 t@cubie.com
  2. 2. CubieDesign before product
  3. 3. Whatsapp + Draw Something
  4. 4. How?
  5. 5. Being Lucky
  6. 6. Being Lucky • retention?• knowing something or nothing?
  7. 7. Why(Be precise)
  8. 8. Last September
  9. 9. Andrew Chen’s Blog
  10. 10. Hypothesis• Consumer Market o Why I doubted Facebook could build a billion dollar business, and what I learned from being horribly wrong• Business model is a commodity o Why it’s smart for consumer startups to grow first and make money later• Product re-position o Don’t compete on features
  11. 11. Consumer Market or Niche Market Niche & Consumer High & High ARPU ARPU Niche Consumer Niche & Consumer Low & Low ARPU ARPU Average Revenue Per User
  12. 12. Targeting Consumer Market • Huge market • Uses everyday
  13. 13. Business Model is a Commodity • EC/flash sales • Dating • Game • Premium subscription
  14. 14. Consumer Internet• “In a world where you can grow a userbase of 1 billion in a few years, displaying remnant ads and getting a $0.25 CPM will do. Or just throw some freemium model on it, and monetize 1% of them.” ~ Andrew Chen
  15. 15. Competition • Whatsapp? • Line? • 微信?
  16. 16. Product Re-Position• Don’t compete on features
  17. 17. Nobody buys in
  18. 18. Build Product• Spent 6 Months• Build platform that evolves• Monitor user behaviors
  19. 19. Build Product• 6 months o Android, iPhone, Servers
  20. 20. Build Product• Platform that evolves o Competitive features o Test platform
  21. 21. Build Product• User behaviors o Data analysis
  22. 22. Understand Users?• 台灣網路公司沒有辦法做得大或成功是因為市場 太小?
  23. 23. Data Analysis• Funnel• Actionable metrics• A/B testing• Growth Hacker is the new VP Marketing
  24. 24. Funnel
  25. 25. Actionable Metrics vs Vanity Metrics• Vanity metrics o Page views o Downloads• Actionable metrics o Benchmark -> Improve o Usage o Funnel• Benefit-driven metrics o By product, messages send out, invitations, … (Cubie)
  26. 26. A/B Testing
  27. 27. Cubie Users• Drawing / have fun o > 50% drawing characters o Text > Drawing > voice > picture• Customization features o others cant see it• People care about privacy o > 5% users change privacy settings o iPhone > android• Instagram o profile• registration funnel o sync is problem
  28. 28. Design?• Iteratively build and test • Ex: Drawing
  29. 29. Other Thoughts
  30. 30. Tractions• High Growth or High ARPU
  31. 31. Entrepreneurs as MVP• The dirty secret behind the incubator boom
  32. 32. Exceptional Outcome• How sheep-like behavior breeds innovation in Silicon Valley
  33. 33. Exceptional Outcome• Sad to hear … o Business model is everything o Ads is not profitable o In Taiwan, you can’t …
  34. 34. Take Away• Consumer internet• Understand users• Be data-driven• Be exceptional

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