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Growth

Growth

  1. 1. Growth 馮彥永 tempo tempofeng@gmail.com fb: tempofeng http://tempo.tw
  2. 2. Cubie 10M 8M 7M 5M 3M 2M 0M Mar. 12 May 12 Jul. 12 Sep. 12 Nov. 12 Jan 13 Mar 13 May 13 Jul 13 Sep 13 Nov 13 Downloads
  3. 3. Product/Market Fit?
  4. 4. Why Growth? Startup = Growth http://www.paulgraham.com/growth.html
  5. 5. Growth in This Talk Data-driven approach to increase your key metrics
  6. 6. General Metrics
  7. 7. • Dashboard • Daily / Weekly • Accessed by all members • A/B testing framework • DAU, MAU • Retention • 2nd day retention, DAU/MAU • Key business metrics • Messages sent, revenue, …
  8. 8. User Accounting http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets-to-driving-massive-user-growth-josh- elman-greylock
  9. 9. 100 75 50 25 0 -25 -50 -75 New Resurrested Churn Sum 10/15 10/16 10/17 10/18
  10. 10. Growth
  11. 11. What matter the most? Retention (留存率)
  12. 12. • 2nd day retention • 2nd week retention • 2nd month retention • DAU/MAU
  13. 13. What’s a good retention? No
  14. 14. • Bad retention? • no product/market fit • Retention comes from having a great idea, and a great product to back up that idea, and great product market fit • Hard to improve
  15. 15. Operating for Growth
  16. 16. North Star?
  17. 17. • Set your own metrics • Facebook: MAU • Whatsapp: Messages sent • Airbnb: Nights booked • Reflecting your core business • With the most used features
  18. 18. • Magic Moment (Ah-ha Moment) • Facebook: See your friends • 10 friends in 14 days • Airbnb/ebay: Finding unique items / Get paid for the sellers • Redefine the flow • One or two flows that matter • Ex: Twitter
  19. 19. Tactics
  20. 20. • Actionable Metrics vs Vanity Metrics • MAU? Signup rate? Messages sent? • Signup flow
  21. 21. • User Accounting? • Resurrect users • New users • Churn users • Asking power users to do the work • Virality • k-factor • payload / frequency / conversion rate
  22. 22. Growth = Data- Driven?
  23. 23. • Intuition vs Science • North star vs Tactics • changed vs unchanged • “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two…” - Jeff Bezos
  24. 24. • Stay focus and say NO
  25. 25. • Growth • Retention • Operating of Growth • North star • Magic moment • Tactics
  26. 26. • How to start a startup: Growth • http://startupclass.samaltman.com/courses/lec06/ • 3 growth hacks • http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets- to-driving-massive-user-growth-josh-elman-greylock • Much more … • http://andrewchen.co/ • http://growthhackers.com/

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