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Entrepreneurship3

sharing the experience of startup our company: willmobile & liquable

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Entrepreneurship3

  1. 1. 2008/04/26 馮彥文
  2. 2. About Me <ul><li>馮彥文 a.k.a Tempo </li></ul><ul><ul><li>Twitter: tempofeng </li></ul></ul><ul><ul><li>Blog: run, tempo, run (google: tempo) </li></ul></ul><ul><ul><li>Liquable Inc: [email_address] </li></ul></ul><ul><li>活動 </li></ul><ul><ul><li>Happyweb: http://happyweb.tw </li></ul></ul><ul><ul><li>Java User Group: http://www.javaworld.com.tw </li></ul></ul>
  3. 3. 技術創業 的經驗分享
  4. 7. 我們的經驗 <ul><li>Willmobile </li></ul><ul><ul><li>Mobile, Java, .NET C# </li></ul></ul><ul><li>Liquable </li></ul><ul><ul><li>Flash/Flex, GWT, Java </li></ul></ul><ul><li>Hosting </li></ul><ul><ul><li>Mygamespocket.com </li></ul></ul><ul><ul><li>Diggirl.net </li></ul></ul><ul><ul><li>Dinbendon.net </li></ul></ul><ul><ul><li>VeryXD.net </li></ul></ul>
  5. 8. 我們所學到的事 ( 開發 ) <ul><li>Planning, Process </li></ul><ul><li>Tools </li></ul><ul><li>Platform, Framework </li></ul><ul><li>Scalability </li></ul><ul><li>Hosting </li></ul><ul><li>Bandwidth </li></ul>
  6. 9. 我們所學到的事 ( 創業 ) <ul><li>Ideas </li></ul><ul><li>Burn rate </li></ul><ul><li>Operations </li></ul>
  7. 10. Why?
  8. 11. Aware of Context <ul><li>每個公司都有不同的時空背景 </li></ul><ul><li>每個公司成功或是失敗前的經驗最為寶貴 </li></ul>
  9. 12. 技術創業 及早創業
  10. 13. Willmobile
  11. 14. “ Looking in winners is hard to find their patterns, but losers have” – Michael Arrington
  12. 15. What’s willmobile?
  13. 16. 為何創業 ? <ul><li>背景 </li></ul><ul><ul><li>tempo: mobile ID, Techstock Venture, 寶碩財務科技 </li></ul></ul><ul><ul><li>cjin: 摩根大通銀行 , 中信證券 , 華碩 </li></ul></ul><ul><li>原因 </li></ul><ul><ul><li>手機進步飛快 </li></ul></ul><ul><ul><ul><li>MIDP 2.0: Nokia 6600 </li></ul></ul></ul>
  14. 17. But?
  15. 18. 為何不籌資 ?
  16. 19. Loser’s Pattern
  17. 20. 投資 ? 融資 ?
  18. 21. 不救急 , 不救窮
  19. 22. 預算 ?
  20. 23. 將 固定支出 降到最低
  21. 24. 不計 利潤
  22. 25. 專案 vs 產品 ?
  23. 26. 不同的處事態度
  24. 27. Passion?
  25. 28. Passion does matter
  26. 29. Suggestion?
  27. 30. Make it free?
  28. 31. Tuning point <ul><li>與券商合作 (2005/09) </li></ul><ul><ul><li>透過正確的管道 </li></ul></ul><ul><ul><li>注意行銷通路的流暢 </li></ul></ul>
  29. 32. What did u do?
  30. 33. We were just lucky !!!
  31. 34. Future~
  32. 35. Numbers
  33. 36. <ul><li>Dinbendon.net </li></ul><ul><li>Diggirl.net </li></ul><ul><li>Mygamespocket.com </li></ul><ul><li>VeryXD.net </li></ul>
  34. 37. Visits
  35. 38. Visits 6,954,233 497,138 146,540 2,040,993 Absolute unique visitors 660,579 178,734 103,989 455,320 Average Pageviews 10.42 3.11 10.67 11.73 Bounce rate 18.15% 41.01% 46.24% 20.50% New visits 17.57% 32.48% 71.78% 19.90%
  36. 39. Loyalty
  37. 41. Technologies
  38. 42. 成立公司必備三種角色 <ul><li>Software Architect </li></ul><ul><ul><li>需要有人做重大決定 ( Founder ) </li></ul></ul><ul><li>DBA </li></ul><ul><ul><li>網站大部分的效能瓶頸都在 DB </li></ul></ul><ul><li>Linux guy </li></ul><ul><ul><li>很多工具安裝在 linux 上較方便 </li></ul></ul>
  39. 43. 技術創業
  40. 45. What we use?
  41. 46. Frameworks <ul><li>Java solutions: Java SE, Java ME </li></ul><ul><li>Server : Java NIO, jetty </li></ul><ul><li>OR-Mapping: Hibernate </li></ul><ul><li>Presentation : Webwork, Struts </li></ul><ul><li>Glue: Spring Framework </li></ul><ul><li>RIA: GWT, Flash/Flex </li></ul>
  42. 47. Development Tools <ul><li>IDE </li></ul><ul><ul><li>Eclipse </li></ul></ul><ul><li>Build </li></ul><ul><ul><li>Ant, Maven </li></ul></ul><ul><li>Continuous Integration </li></ul><ul><ul><li>CruiseControl, Contunuum </li></ul></ul><ul><li>CVS, SVN </li></ul>
  43. 48. Servers <ul><li>Production Servers </li></ul><ul><ul><li>OS: Fedora linux </li></ul></ul><ul><ul><li>DB: MySQL </li></ul></ul><ul><ul><ul><li>Master-slave replication </li></ul></ul></ul><ul><ul><li>App Servers </li></ul></ul><ul><ul><ul><li>Apache -> mod_jk -> jetty 5.1.8 </li></ul></ul></ul><ul><ul><li>HA: Keepalived </li></ul></ul>
  44. 49. Co-locations <ul><li>Co-locations </li></ul><ul><ul><li>數位通 , 速博 , 亞太 , 數位通 </li></ul></ul><ul><li>Bandwidth </li></ul><ul><ul><li>~2M 專線 </li></ul></ul><ul><ul><li>10M/2M Adsl * 6 </li></ul></ul>
  45. 50. Groupware <ul><li>Tasks, Bug Tracking </li></ul><ul><ul><li>Trac </li></ul></ul><ul><li>Email, Calendar </li></ul><ul><ul><li>Google app </li></ul></ul><ul><li>Wiki </li></ul><ul><ul><li>Moinmoin, Google app </li></ul></ul>
  46. 51. Planning,Process
  47. 52. Be Agile <ul><li>Systematic </li></ul><ul><ul><li>Planning, Issue tracking, Unit test, Function test, Continuous Integration </li></ul></ul><ul><li>Agile Methodology: XP, Scrum </li></ul><ul><ul><li>Implement as much as you can </li></ul></ul>
  48. 53. Trac <ul><li>Issue Tracking + SVN Repository </li></ul>
  49. 57. Continuum <ul><li>Unit test + Functional test -> Continuous Integration </li></ul>
  50. 59. Tools
  51. 60. Development Tools <ul><li>效率 , 效率 , 效率 </li></ul><ul><li>Editing </li></ul><ul><ul><li>Refactoring </li></ul></ul><ul><ul><li>Auto-complete / Move / Rename / High-Light / References </li></ul></ul><ul><ul><li>Unit test integration </li></ul></ul><ul><li>Debugging </li></ul><ul><ul><li>Load time / Editing on the Fly </li></ul></ul>
  52. 61. Testing Tools <ul><li>Unit test </li></ul><ul><ul><li>不追求 100% Coverage </li></ul></ul><ul><li>Continuous Integration </li></ul><ul><li>Stress test </li></ul><ul><ul><li>jMeter, 手工程式 </li></ul></ul><ul><ul><li>Jprofiler </li></ul></ul>
  53. 62. Monitoring Tools <ul><li>Applications </li></ul><ul><ul><li>Hibernate, 手工程式 </li></ul></ul><ul><li>Servers </li></ul><ul><ul><li>Cacti, Nagios, Jconsole </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>手工程式 , log output </li></ul></ul><ul><li>DB </li></ul><ul><ul><li>phpMyAdmin, slow.log </li></ul></ul>
  54. 63. Platform,Framework <ul><li>You need Software Architect ! </li></ul><ul><li>選最多人熟悉的 Framework </li></ul><ul><ul><li>Where to ask questions/find answers? </li></ul></ul><ul><li>最多人用的 Framework </li></ul><ul><li>或許不需要使用 Framework ? </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>PhpBB </li></ul></ul><ul><ul><li>Drupal </li></ul></ul>
  55. 64. Scalability <ul><li>確定該如何 scale up, 但不要做 </li></ul><ul><ul><li>You need Software Architect! </li></ul></ul><ul><li>DB </li></ul><ul><ul><li>Performance Monitoring </li></ul></ul><ul><ul><ul><li>Slow-log </li></ul></ul></ul><ul><ul><ul><li>Explain </li></ul></ul></ul><ul><ul><ul><li>OR-Mapping tools : hibernate </li></ul></ul></ul><ul><ul><li>Index </li></ul></ul><ul><ul><li>Query optimization </li></ul></ul>
  56. 65. Hosting <ul><li>中華電信光纖 </li></ul><ul><ul><li>10M/2M, 13xx 元 </li></ul></ul><ul><ul><li>須綁約兩年 ( 送 3100 7-11 禮券 ) </li></ul></ul><ul><li>Incoming Load-Balanced </li></ul><ul><ul><li>多台 PC </li></ul></ul><ul><ul><li>一 PC 多網卡 </li></ul></ul><ul><li>Multihomed Load Balancer </li></ul><ul><ul><li>Abocom 2/4 WAN 寬頻負載平衡器 </li></ul></ul>
  57. 66. Hosting <ul><li>Amazon S3 </li></ul><ul><ul><li>http://www.amazon.com/gp/browse.html?node=16427261 </li></ul></ul><ul><li>Webamp </li></ul><ul><ul><li>http://webamp.giga.net.tw/ </li></ul></ul><ul><li>Godaddy, Bluehost (US hosting) </li></ul><ul><ul><li>Images, static files, … </li></ul></ul><ul><ul><li>Will be blocked </li></ul></ul>
  58. 67. Bandwidth <ul><li>網頁壓縮 </li></ul><ul><ul><li>Apache </li></ul></ul><ul><li>設定 HTTP Headers </li></ul><ul><ul><li>last-modified </li></ul></ul><ul><ul><li>expires </li></ul></ul><ul><ul><li>cache-control </li></ul></ul><ul><li>分隔靜態與動態網頁 </li></ul>
  59. 68. Entrepreneurship
  60. 69. “ the best entrepreneurs avoid this type of advice. Invent a new market.” - Micheal Arrington
  61. 70. Ideas
  62. 71. Why Wretch become so success?
  63. 72. 數位相機
  64. 73. 細節->聯想
  65. 74. Passion Matters
  66. 75. 分眾 vs 大眾 ?
  67. 76. New Market (Mike Arrington) <ul><li>Create new market </li></ul><ul><ul><li>Digg, Del.icio.us </li></ul></ul><ul><li>Destroy existing market </li></ul><ul><ul><li>Skype </li></ul></ul><ul><li>Remove frictions </li></ul><ul><ul><li>Youtube </li></ul></ul>
  68. 77. Illegal content on Youtube
  69. 78. Should I quit my job if I got $100 from adsense?
  70. 79. Global vs Local?
  71. 80. 社群 vs 工具
  72. 81. 網站的內容可以跨越國界 <ul><li>Video </li></ul><ul><li>Music </li></ul><ul><li>Games </li></ul><ul><li>… </li></ul>
  73. 82. Keep your mouth shut?
  74. 83. “ Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ran them down people's throats.” – Howard Aiken
  75. 84. 工具網站 vs 社群網站 ?
  76. 85. 網站要做到即使只有 1 個人來 , 也要覺得有用 ,2 個人來 , 就覺得有趣 ,3 個人來 , 就能爆發魔力 - brecht
  77. 86. 專案公司 vs 產品公司 ?
  78. 87. 避免通路
  79. 88. Avoid middle man <ul><li>Mobile </li></ul><ul><ul><li>電信業者 , 手機通路 </li></ul></ul><ul><li>Financial </li></ul><ul><li>B2B </li></ul>
  80. 89. 網站量產 ?
  81. 90. Be Focus <ul><li>Elevator pitch </li></ul>
  82. 91. Write down all your ideas and rate them
  83. 92. Burn rate
  84. 93. 維持網站營運的最低限度
  85. 94. Burn rate <ul><li>每月最低固定支出 </li></ul><ul><ul><li>經營門檻 </li></ul></ul><ul><ul><li>個人 / 企業 </li></ul></ul><ul><ul><li>通路 </li></ul></ul><ul><ul><ul><li>行動網路 , 金融 , … </li></ul></ul></ul>
  86. 95. Operations
  87. 96. Where to find Partners?
  88. 97. 使用者的意見 ?
  89. 98. Thank You
  90. 99. “ Never forget how lucky you are.” - Matt Mullenweg

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