3. 1. There are many public and private sector stakeholders
who are engaged in fulfilling
•the functions of destination management:
•National and regional/provincial government;
•Economic development agencies;
•Local authorities/government;
•Town centre management organisations;
•National Park authorities;
•Transport providers;
4. 1. There are many public and private sector stakeholders
who are engaged in fulfilling
•Attractions, events and cultural organisations;
•Accommodation providers;
•Restaurant, leisure and retail operators;
•Intermediaries (for example tour operators and conference
organisers);
•Destination representation agencies;
•Media;
•Local tourism consortia and partnerships;
•Business support agencies;
•Skills development organisations.
6. 2. Mechanisms for co-ordination
and co-operation
The following mechanisms
may be used for coordination
and co-operation between stakeholders:
A tourism development and management
partnership/liaison group (perhaps called a Tourism
o Action Group), overseeing:
o Joint strategy development.
o Joint destination management planning.
o Implementation on a coordinated basis.
7. And/or
Integrated product development and promotion projects.
Bringing together partners for focused project planning
(including investment planning) and implementation over
specific timescale
8. 3. The process
Destination Management Plan (DMP) is a
key instrument for building partnership and
commitment.
•Integrate the actions of separate
organisations;
•Confirm and strengthen the link between
strategy and action;
•Apply the DMO’s knowledge and expertise
to the project planning of other
organisations;
•Foster an evidence-based and learning
approach to destination promotion and
management
9. Tourism destination is the area or
geographic regions that are within
one or more administrative regions
in which there are elements:
Attractiveness, facilities, accessibility
and community
Interrelated and complementary to
the realization of tourism activities
with the support of management
and regulation
So........