2. Recruitment Branding
AGENDA
1 What is Recruitment Branding?
2 What is the Business Case?
3 Employee Value Proposition
4
Walk the Walk
5
Highlights
6
Building a Recruitment Brand
3. Teela Jackson
Director of Talent Delivery with Talent Connections
SHRM Atlanta President-Elect
10+ Years of Executive Recruiting Experience in Agency
and Corporate Environments
Co-Founder of www.recruiterchicks.com Blog
Faculty with Career Spa
MAC Makeup Pro Card Member
Atlanta Falcons Fan
5. What is a Recruiting Brand?
Key Considerations:
Company Business Model
Company Culture
Corporate Brand
Starts with Human Resources/Recruiting
Partner with Communications &
Marketing
Partners/Agency
7. The Business Case for
Recruitment Branding
• Differentiate Your Brand
• Stand Out
• Employer of Choice
Results:
• Better Quality
• Targeted
• Diverse
• Employer of Choice
• Stand out in the Crowd
11. No one knows your message
better than you.
-Chris Collier, Director HR
Southern Company
12. Recruiting Branding
Engage Your Current Employees
Who Are Your Influencers?
Who Represents Your
Company in the
Marketplace/Community?
Who is on ‘Team Get It
Done?’
13. Recruitment Branding
Channels
• What is your Inspiring/Compelling Story?
• Informal vs. Formal
• Online vs. In-Person
• Professional Organizations
• Hobbies & Interests
14. We have a collaborative culture and want to
convey that along with our unique work
environment through our recruitment brand
initiatives.
- Mike Grindell, Chief Administrative Officer
22Squared
19. Steps to Building a Recruitment
Brand
1. Identify your Key Stakeholders
2. Use your company brand message as the foundation
3. Make sure the Company Culture is interwoven
4. Engage employees in the process of identifying your
Employee Value Proposition
5. Identify the Marketing Channels you need to target
6. Define Measurable Metrics to show RESULTS
7. Share Your WINS!
22. THANK YOU TalentNet Live Interactive!
Teela Jackson
Director of Talent Delivery
Talent Connections, LLC
teelajackson@talentconnections.net
Twitter: @teelajackson
LinkedIn: www.linkedin.com/in/teelajackson