1. Convenience Sampling
Prepared By :
Tedwin Thomas
S2 - MBA BHU
Presidency College, Bengaluru

2.  A convenience sample is one of the main types of non- probability
sampling methods.
 A convenience sample is made up of people who
are easy to reach or who are conveniently
available to participate in study.
 Convenience sampling is a type of sampling where
the first available primary data source will be used for
the research without additional requirements.
 convenience sampling method can be applied by stopping random people on the
street and asking questionnaire questions.

3. Advantages of Convenience Sampling
 Simplicity of sampling and ease of research
 Helpful for pilot studies and for hypothesis generation
 Data collection can be facilitated in short duration of time
 Cost effectiveness

4. Disadvantages of Convenience Sampling
 Highly vulnerable to selection bias
 Generalisability unclear
 High level of sampling error