Internet Marketing and Technology for Real Estate Investors

1. Internet Marketing
and Technology
Ted Ricasa
ted@fasthomehelp.com

2. "I think there is a
world market for
maybe five
computers.”
Thomas Watson,
chairman of IBM, 1943

3. 3

4. 4

5. 5

6. About Me

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. CrowdSourcing BasicsCrowdSourcing Basics
•Inefficient Market
•Technology/App/Website
•Trust /Authority

21. 21

22. CrowdsourcingCrowdsourcing
RentalsRentals
• Airbnd.com
• HomeAway.com
• VRBO.com
• AlwaysOnVacation.com
• FlipKey.com
• OneFineStay.com
• CouchSurfing.com

23. 23

24. Airbnb.comAirbnb.com
WorldWide 2012WorldWide 2012
• 550,000 Homes
• 76% outside of hotel districts
• 47% say hosting helped them stay in
their homes
• 50% of hosts have low to moderate
income
• 11 millions stays
• $10 B Market Cap (Private/Current)

25. Airbnb.comAirbnb.com
San Francisco 2012San Francisco 2012
• $56 million in local spending
• 72 % of Airbnb properties are located
outside the central hotel district.
• 56 % of Airbnb hosts said they use their
Airbnb income to help pay their
mortgage or rent.
• 42 % of hosts use their Airbnb income
to pay for regular living expenses

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

34. 34

35. 35

36. 36

37. 37

38. 38

39. 39

40. 40

41. 41

42. Real EstateReal Estate
CrowdfundingCrowdfunding
•CrowdBaron.com
•CrowdStreet.com
•FundRise.com
•OpenAvenue.com
•PatchOfLand.com
•RealtyMogul.com
•RealtyShares.com

43. Crowdsource BasicsCrowdsource Basics
•Inefficient Market
•Technology/App/Website
•Trust/Authority

44. What to CrowdsourceWhat to Crowdsource
• Renting you property
• Funding your deals
• Invest your money
• Build your website
• Build your database
• Everyday tasks
44

45. Trust/AuthorityTrust/Authority
“79% Of Consumers Trust
Online Reviews As Much As
Personal Recommendations”
-Bright
Local

47. 47

48. 48

50. Trust IssuesTrust Issues
• Fake Positive Reviews
• Fake Negative Reviews
• Paid Reviews

51. Trust IssuesTrust Issues
Communications Decency Act 1996
•Yelp.com Class Action Lawsuit
•RipOffReport.com 70+Laswuits
•MugShot.com

52. 52

53. Things To ConsiderThings To Consider
• Easy
• Descriptive
• .com
• Short
• Plural and singular
• Get misspellings
• Avoid “the” or “a” if possible

54. 54

55. Free Vanity URLsFree Vanity URLs
facebook.com/807962408757
vs
facebook.com/TedRicasa
and/or
facebook.com/FastHomeHelp
55

56. Benefits of Vanity URL’sBenefits of Vanity URL’s
• Easy to Remember
• Builds your Brand
• Protects your Brand
• Improves Search
• Builds Trust
• Increases your Value

57. Where to Get VanityWhere to Get Vanity
URL’sURL’s
• FaceBook
• LinkedIn
• Twitter
• Google+
• Pinterest
• Etc…

58. E-MailE-Mail
• Protect your name
oFastHomeHelp@gmail.com
oFastHomeHelp@hotmail.com
oTedRicasa@gmail.com
oTedRicasa@hotmail.com
• Don’t get locked into an ISP
oSexyGirl90210@aol.com
• Think about it
oSexyGirl90210@aol.com

59. 59

60. FiverrFiverr
Fiverr is a global online
marketplace offering tasks and
services, referred to as 'gigs'
beginning at a cost of $5 per job
performed, from which it gets
its name.

63. 63

64. 64

67. 67
www.squarespace.com

68. 68

69. 69

70. 70

71. 71

72. First FiveFirst Five
• Home Page
• About Us
• What We Do/Products/Services
• Testimonials
• Contact Us
72

73. 73

74. 74

75. 75

76. 76

77. 77

78. 78

79. 79www.grader.com

80. SEO SecretsSEO Secrets
• There are no secrets
• Follow the guidelines
• Focus on user engagement
80

81. ReMarketingReMarketing

82. 82

83. 83

84. 84

85. 85

86. 86

87. 87

88. 88

90. 90

91. Amazon MechanicalAmazon Mechanical
TurkTurk
A crowdsourcing Internet marketplace th
at enables individuals or businesses to
coordinate the use of human intelligence
to perform tasks that computers are
currently unable to do.

93. Powerful Google SecretsPowerful Google Secrets
Hidden in Plain SightHidden in Plain Sight

94. Three Powerful TacticsThree Powerful Tactics
1. Spy on the Competition
o Know What They Are Doing
o Know When They Do It
1. Track Industry Leaders
o Who Are They?
o What Are They Talking About?
1. Monitor Your Reputation
o Set a Plagiarism Trap
o Protect Your Content

95. Technologies RequiredTechnologies Required
1. Google Advanced Search
2. Google Alerts

96. Spy on the CompetitionSpy on the Competition
Instructions for Google
1.Monitor a Specific domain
2.Watch for a Specific Keyword
3.Notify Me as It Happens

97. 97

98. 98

99. 99

100. Track Industry LeadersTrack Industry Leaders
Instructions for Google
1.Monitor the Internet
2.Look for a Specific Document Type
3.Look for a Specific Keyword
4.Notify Me ASAP

101. 101

102. 102

103. 103

104. 104

105. Monitor YourMonitor Your
ReputationReputation
Instructions for Google
1.Monitor the Internet
2.Watch for My Name
3.Notify Me If You See It

106. 106

107. Internet Marketing
and Technology
Ted Ricasa
ted@fasthomehelp.com