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Social Media Marketing Simplified

10 Low- or No-Cost Ideas for How to
Market Your Business Via Social Media

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Social Media Marketing Simplified

  1. 1. SOCIAL MEDIA MARKETING SIMPLIFIED <ul><li>10 Low- or No-Cost Ideas for How to </li></ul><ul><li>Market Your Business Via Social Media </li></ul>
  2. 2. Who am I? <ul><li>Ted Mann — [email_address] / @turkeymonkey </li></ul><ul><li>Digital Development Director for Gannett NJ </li></ul><ul><li>Manage five core newspaper sites and five sister sites in NJ </li></ul>
  3. 3. 301,352 Subscribers (Total numbers of subscribers Humphry Slocombe Ice Cream Shop has on Twitter)
  4. 4. Play Video
  5. 5. 1. Have a goal (on your site) <ul><li>Drive users to print a coupon, register for an email newsletter, click on a link, view a product page. Track the results. </li></ul>
  6. 6. 2. Immerse yourself <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Foursquare </li></ul><ul><li>CourierPostOnline </li></ul>
  7. 8. 3. Create a Facebook fan page <ul><li>Users who become fans will get get your updates in their activity stream, right next to news from their family and friends </li></ul>
  8. 10. 4. Add the Facebook “Like Button” to your site <ul><li>The “Like” button posts directly to people’s Facebook Walls </li></ul><ul><li>Keep track of how many of your products have been voted for </li></ul>
  9. 11. 5. Solicit Facebook Followers <ul><li>Put a link to follow your fan page into advertisements </li></ul>
  10. 13. 6. Twitter Account for specials, updates <ul><li>Cheaper, faster, easier, more effective than a blog </li></ul>
  11. 14. 7. Twitter for Direct Marketing <ul><li>Use tools like TweetDeck to be notified anyone uses a search term </li></ul><ul><li>Set up searches for keywords and phrases related to your business </li></ul><ul><li>Respond instantly to Tweets </li></ul><ul><li>Coming: Promoted Tweets </li></ul>
  12. 16. 8. Create a special for users who “Check In” <ul><li>Users can be greeted with special if they check in at your business, or nearby </li></ul><ul><li>Add “tips” to encourage users to try new things </li></ul><ul><li>View current specials on http://snackquare.com </li></ul>
  13. 18. Play Video
  14. 20. 9. Offer a Daily Deal <ul><li>No upfront cost </li></ul><ul><li>Heavy promotion on frontpage of newspaper, front of CourierPostOnline, and to list of more than 5,000 email subscribers </li></ul><ul><li>Social media use to spread offers and reach “tipping point” </li></ul><ul><li>Courierpostonline.com/dailydeal </li></ul>
  15. 21. 10. Use Flyerboard to create interactive ads <ul><li>Use print ads, business flyers, or other creative to make ads on the fly </li></ul><ul><li>Interactive features include map (with directions), add-to-calender, share (on Facebook, etc), and more </li></ul><ul><li>Highest click-through rate </li></ul>
  16. 22. Thank you! <ul><li>Ted Mann </li></ul><ul><li>Digital Development Director, Gannett NJ </li></ul><ul><li>856-556-0003 </li></ul><ul><li>[email_address] </li></ul><ul><li>@turkeymonkey </li></ul>