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2009 4 Lezioni  per approfondire  il Direct Marketing 31 marzo 2009 Il Direct Marketing B2B
Lezioni ,[object Object],[object Object],[object Object],[object Object],[object Object]
Il Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Il Direct Marketing  Target mirato Messaggi personalizzati ,[object Object],[object Object],[object Object],[object Object]
I mezzi di comunicazione ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mailing Vendita per corrispondenza Marketing relazionale Stimolare una risposta o un comportamento
La misurabilità I principali indicatori della misurabilità Redemption, CPO (Costo per Ordine), BEP (Break even point) BEP (Break even point ) numero risposte necessarie  per pareggiare i costi della campagna Esempio misurabilità di una campagna direct marketing Numero risposte pervenute Numero messaggi inviati Redemption = Numero risposte pervenute Costi totali campagna CPO ( Costo per ordine)=
Il database ,[object Object],[object Object],[object Object],[object Object],[object Object],L’alimentazione di un database avviene tramite l’acquisto o il noleggio di liste  da fonti esterne qualificate ed affidabili.
Credits ,[object Object],[object Object],[object Object]

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Guida Direct Marketing B2B e B2C

  • 1. 2009 4 Lezioni per approfondire il Direct Marketing 31 marzo 2009 Il Direct Marketing B2B
  • 2.
  • 3.
  • 4.
  • 5. La misurabilità I principali indicatori della misurabilità Redemption, CPO (Costo per Ordine), BEP (Break even point) BEP (Break even point ) numero risposte necessarie per pareggiare i costi della campagna Esempio misurabilità di una campagna direct marketing Numero risposte pervenute Numero messaggi inviati Redemption = Numero risposte pervenute Costi totali campagna CPO ( Costo per ordine)=
  • 6.
  • 7.