The study assessed the status of the technology startup ecosystem in Cebu City, Philippines during the Calendar Year 2015, to plot out a local technology startup ecosystem canvas. It is a descriptive research that utilized survey questionnaires, structured interviews, content analysis, focus-group discussions, and non-participative observations. There were fourteen (14) startup founders, ten (10) mentors, and seven (7) university representatives as respondents of the study. Snowball sampling method was used to identify the samples of startup founders and mentors.

1. Cebu City
Startup
Ecosystem

2. THE TEAM
Researcher:
Sheryl B. Satorre
(Faculty, University of Cebu-Main)
Advisors:
Cecilio S. Baga, PhD.
Full Professor
Cebu Technological University
Ms. Tina Amper
Founder
TechTalks.PH
Fabio Kon, PhD.
Full Professor
University of Sao Paulo

3. RESEARCH TIMELINE & OBJECTIVES
◦to evaluate the status of the
startup ecosystem in Cebu City
◦to assess the extent of vibrancy
of the Cebu City startup
ecosystem
◦to plot the Cebu City Startup
Ecosystem Canvas
Timeline: March 2015 – March 2016

4. CONCEPTUAL FRAMEWORK
Cebu City
Startup
Ecosystem
Founding
Team
Startup
Capability
Support
System
External
Environment

5. METHODOLOGY
Published Reports, Researches
and Industry Data
Primary DataSecondary Data

6. 14
Cebuano Startup Founders
7
University Representatives
10
Startup Mentors
PARTICIPANTS

7. Highlights

8. CEBUANO STARTUP FOUNDERS
71.43% male
28.57% female
35.71% single
64.29% married
AGE
below 25: 7.14% || 31 – 35: 21.43%
25 – 30: 50.00% || 36 – 40: 21.43%
EDUCATIONAL ATTAINMENT
Undergraduate: 35.71%
Graduate: 50%
Masters: 14.29%

9. CEBUANO STARTUP FOUNDERS
50% to give back to the community
42.86% personal vocation
28.57% be their own boss
42.86% personal challenges
35.71% product scalability
35.71% finding the right people
7.14% finding the right client
57.14% freedom
35.71% making an impact
21.43% flexibility
7.14% learning experience

10. CEBUANO STARTUPS
5.56
22.22
55.56
16.67 Startup Age
< 1 yr.
1 - 2 yrs.
3 - 5 yrs.
more than 5 yrs.
•61.11% Customer Creation Stage
•77.78% Bootstrapped
•100% Seed
•83.33% < 4 founders
•72.22% <= 10 employees
•83.33% SMLEs
•66.67% Subscription

11. LOCAL STARTUP COMMUNITY SUPPORT
2.39
2.35
2.12
1.46
2.51
1.99
2.73
1.49
1.75
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Leadership of the
Entrepreneurs
Advisors and
Mentors
Network Density
Government
TalentSupport Services
Opportunities for
Engagement
Conglomerates
Capital
Visibility of Support:
1.00 – 1.74 Not Visible
1.75 – 2.49 Less Visible
2.50 – 3.24 Visible
3.25 – 4.00 Very Visible
Composite Mean = 2.09 Less Visible

12. ENTREPRENEURSHIP SUPPORT IN UNIVERSITIES
Visibility of Support:
1.00 – 1.74 Not Visible
1.75 – 2.49 Less Visible
2.50 – 3.24 Visible
3.25 – 4.00 Very Visible
2.63
2.54
2.51
2.51
2.12
2.80
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Strategy
Resources
Support
Infrastructure
Entrepreneurship
Education
Startup Support
Evaluation
Composite Mean = 2.52 Visible

13. CEBU CITY STARTUP ECOSYSTEM
3.24
2.45
1.73
2.00 0
0.5
1
1.5
2
2.5
3
3.5
Founding Team
Startup
Capability
Support System
External
Environment
Vibrancy of Startup Ecosystem:
1.00 – 1.74 Not Vibrant
1.75 – 2.49 Less Vibrant
2.50 – 3.24 Vibrant
3.25 – 4.00 Very VibrantComposite Mean = 2.36 Less Vibrant

14. AREAS FOR IMPROVEMENT
◦Internet Infrastructure
◦Research Laboratory & Innovation
Centers
◦Grassroots Activities
◦Funding and Investments
◦Education
◦Policies

15. CONCLUSION
The Cebu City Startup Ecosystem
is less vibrant.

16. OUTPUT
Cebu City Startup Ecosystem
Canvas
(http://bit.ly/ccstartupecosystem)

17. Cebu City Startup Ecosystem Canvas
Startup Life Cycle
•Idea
•Launch
•Growth
Startup Supporters
•Evangelists
•Government
•Talent
Success Stories

18. RECOMMENDATIONS
Cebu City Startup Ecosystem
Canvas: public and regularly
updated
Future Researches:
Examining the Connections within
the Startup Ecosystem (Motoyama & Watkins, 2014)
Measuring an Entrepreneurial
Ecosystem based on: density, fluidity,
connectivity and diversity (Stangler & Bell-
Masterson, 2015)

19. Thank you for listening.
Sheryl B. Satorre
iamsbsatorre@gmail.com
Faculty, University of Cebu - Main