When he was asked if Google considers social signals in their ranking algorithm, he said, NO. But he added a very important point. He confirmed that Google treats social networks like any other webpages. So, if you are performing well on your social media pages, chances are that your stories might get indexed by Google. And this is as simple as that. Let’s dig deeper.

1. How to Improve SEO with
Social Media Marketing

2. When he was asked if Google considers social signals
in their ranking algorithm, he said, NO. But he added
a very important point. He confirmed that Google
treats social networks like any other webpages.
So, if you are performing well on your social media
pages, chances are that your stories might get
indexed by Google. And this is as simple as that. Let’s
dig deeper.

3. Social media is an open
space, where people
have easy access to
your content where they
can easily share it on
any network they want.
Post Hummingbird era,
Google indexes
webpages that are more
and more liked and
shared by the internet
inhabitants. If your
social content is being
shared by many users,
you too can rank in
Google’s SERP.
How it works

4. Let’s find out how to use social
media to boost SEO

5. Build stronger and bigger
community
The more people you have, the more reach you get.
This is the simple mantra of success in social SEO. Try
to get more and more people in your social channels.
But pay attention to quality. Any random person will
not add to your marketing. Target people, who would
be relevant to your business or would be interested to
share your content on social media.

6. Show your content to the right
people
Not all the members of
your social community
would be interested to
consume your content. So,
don’t show them all of
your posts and updates.
You can use social media
ads to segregate targeting
for each content you post
on social media. However,
Facebook offers an
amazing targeting option
for its organic posts. You
can target specific fans
with specific interests for
each post. Using this
feature would let you have
a more engaged
readership.

7. Create shareable content
This is nothing but the obvious. You need to create content
that your fans and followers would love to share on their
timeline. Remember, we are not talking about Likes or
Favorites. It’s social shares that matter most. With Likes, the
story remains within the user. But with a share, your content
stays on others’ newsfeed. It’s more like social link-building.
Social media link-building supports user-to-user growth. For
example, if a person shares your content and he has 250
friends on Facebook and 1000 followers on Twitter, your
content is visible to all of their friends and followers on these
social networks. It increases the chances of better reach.

8. Use keywords strategically
Keywords are important
for SEO and so is for social
media. There are two ways
you can include keywords
in your social media posts.
One: hashtags and Two:
post description. All the
major social networks
supports both in their
search algorithm. Let’s a
take a look at some of the
examples.

9. This is a screenshot from
Facebook, when we
searched with “SEO”. And
now one from Twitter. If
your content is easily
searchable on social media,
people would automatically
share them. In both these
searches, we searched
News and got the same
result. This means that it’s
the highest shared content
on social media on the
given day. And keywords
play a key role in the whole
process.

10. Use Google+
Google Plus results are
included in Google search
pages and there is nothing
new here. The only drill is,
the person searching on
Google, must be logged in to
his or her Google account and
must have you in one of
his/her circles on Google+.
Google Plus offers a space for
locally registering your
business in your page on the
network. You need to put
your business address there
along with other relevant
information. This lets your
viewers get a clear idea about
your company on Google.
Also pay attention to your
reviews. Google prioritizes
businesses with maximum
reviews while indexing them
for search.

11. Be sure with local listing on social
media
Just like Google Plus, other social networks too allow
you to add your business address and map. Networks
like Facebook and FourSquare are worth a special
mention here. You can add your exact location on
these pages. It’s helpful in two ways. First, your
customers can easily find you on social media.
Second, they can easily check in the business
location. This is a again crucial factor for local SEO.

12. Thank You For Watching
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