O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
Mastering Inbound Marketingfor Real Estate AgentsCuraytor.com/Inbound
What is Inbound Marketing?“Inbound marketing is advertising acompany through blogs, podcasts,video,eBooks, enewsletters, whitepapers,SEO, social media marketing, and otherforms of content marketing.Inbound marketing earns the attention ofcustomers, makes the company easy to befound and draws customers to the websiteby producing interesting content.”source: wikipedia
What is Outbound Marketing?“Buying attention, cold-calling, directpaper mail, radio, TV advertisements, salesflyers, spam, email marketing,telemarketing and traditional advertisingare considered outbound marketing.”source: wikipedia
What is Content Marketing?“Content marketing is any marketing format thatinvolves the creation and sharing of media andpublishing content in order to acquire customers.Content marketing is focused not on selling, but onsimply communicating with customers andprospects. The idea is to inspire business andloyalty from buyers by delivering "consistent,ongoing valuable information."source: wikipedia
Why Blog?“82% of marketers who blogon a daily basis acquired acustomer using theirblog.” (57% when blogging monthly)source: Hubspot
source: FollowUpBoss.com3 Lead Follow Up Tips1. Call them quickly. Make sure your leads aregetting instant email, texts or calls. Treat like a 911call. (BetterVoicemail.com/Curaytor)2. Make sure they are in a system and everyone isclear exactly how all leads get treated.3. Review what happens to your leads weekly. Didthey all get called? All get emailed?
source: Contactually.comRelevancy is Critical to CRM Success
4 Things a Great CRM Tells You1. Who2. When3. Why4. What
source: Google.com/Analytics6 Google Analytics Key Metrics1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search)6. Keywords*bonus tip: set up a custom dashboard