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Marketing Bootcamp Thom Poole April 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is marketing? Some definitions © Jack Marketing Solutions 2011 All rights reserved
Definitions 1 ,[object Object],[object Object],[object Object],[object Object]
Definitions 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing? The basic concept © Jack Marketing Solutions 2011 All rights reserved
Role of marketing ,[object Object]
Provides much more… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical business function ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Harvard Business School
Roles ,[object Object]
SME marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Yahoo! small business advice
Marketing mix The elements of marketing © Jack Marketing Solutions 2011 All rights reserved
The mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing strategies
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place (distribution) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physical evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing plan Planning for marketing © Jack Marketing Solutions 2011 All rights reserved
Planning Strengths of organisation Market needs Weakness of organisation Design for creating value Existing competitors Expected competitors
The plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical orientation Tactical Orientation Strategic orientation Board Senior management Middle management Operations
Strategic orientation Tactical Orientation Strategic orientation Board Senior management Middle management Operations
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion Just the start of the journey © Jack Marketing Solutions 2011 All rights reserved
Marketing matters more ,[object Object],[object Object],[object Object],[object Object],Source: Peter Fisk – Marketing Genius
Customers are important ,[object Object],[object Object],[object Object],[object Object],Source: Peter Fisk – Marketing Genius
Shareholders demands ,[object Object],[object Object],[object Object],[object Object],Source: Peter Fisk – Marketing Genius
Thank you Questions Thom Poole www.jack-marketing.com © Jack Marketing Solutions 2011 All rights reserved

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