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What Libraries Can Learn from Apple (revised)

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What Libraries Can Learn from Apple (revised)

  1. 1. Creating a 21st century library: recreating ourselves
  2. 2. or what we can learn from
  3. 3. Times change
  4. 4. Reinvention
  5. 5. iPod
  6. 6. iPhonehttp://arstechnica.com/apple/news/2008/07/two-days-of-iphone-line-waiting-a-sordid-tale.ars
  7. 7. iPad "I havent been this excited about buying something since I was eight years old and sent away for the tiny seahorses I saw advertised in the back of a comic book.” NyTimes David Carr.http://www.guardian.co.uk/commentisfree/cifamerica/2010/jan/05/apple-islate-tablet-hype
  8. 8. EnchantmentIndispensible versus desired
  9. 9. Enchantment hall of fame
  10. 10. the PictureIntroducing a product
  11. 11. Successes- Next up
  12. 12. Anticipation http://www.digitaltrends.com/mobile/apples-october-4-iphone-5-event-what-to-expect/
  13. 13. Product
  14. 14. the Experiencehttp://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  15. 15. The Experiencelike “great libraries”people using and trying, learning, interacting
  16. 16. the People
  17. 17. The AppearanceThe atmosphere in the stores is inviting,approachable, warm, interactive, andintelligent, in Johnson’s words. “There is nostore detail too small to consider.”http://www.weegadgets.com/gadgets/mp3-player/behind-the-apple-stores-decade-of-success.html
  18. 18. DesignStephen Abrams plea/activityhttp://stephenslighthouse.com/2010/12/21/
  19. 19. Online spaces http://www.webdesignerdepot.com/2009/05/apple-vs-microsoft-a-website-usability-study/
  20. 20. Customer service
  21. 21. Delivering the messagePresentation Zen - 6 Presentation tips from Steve Jobs http://www.presentationzen.com/presentationzen/
  22. 22. Keep it simple (twitter-sized)
  23. 23. Message over messenger
  24. 24. A word aboutantagonistsHero vs. external antagonistNOTinternal antagonists http://www.baselinemag.com/c/a/Business-Intelligence/Presentation-Secrets-of- Steve-Jobs-392452/
  25. 25. Apple tells their storyhttp://www.youtube.com/watch?v=DTuKl64_fV8&feature=player_embedded
  26. 26. What we can learn1. Enchantment -- Invite others into your vision. Offer something new.2. Create that experience.3. Tell the story with enthusiasm.4. Document and share the results.5. Look ahead. Then do it again.
  27. 27. Think different.http://www.youtube.com/watch?v=jULUGHJCCj4
  28. 28. Other sources• Kawasaki, Guy. Enchantment.• Heath, Chip and Dan. Made to Stick.• The library blogosphere• Presentation Zen blog
  29. 29. Say thanks.
  30. 30. • Carolyn Foote Westlake High School, Eanes ISD Austin, Texas cfoote@eanesisd.net www.futura.edublogs.org slides at slideshare.net or www.eisdworkshops.wikispaces.net
  31. 31. Image Credits• presentationzen.com• engadget.com• treehugger.com• businessinsider.com• geek.com• zdnet.com• arstechnica• gizmowatch.com• pophistory.dig.com• stockchartists.blogspot.com• flickr: digitaltripuk• nypost