3. My worst PR approaches
Mr Claire Landon
Hour-long phone call with an microchip engineer
“I just wanted to let you know that in a couple of weeks,
there is going to be a big story - I can’t tell you who or
what it involves, but I wanted to gauge your interest”
UK Heart Association
Boring topic with no hook
Failure to use BCC

4. How I would like to be
approached by PRs
Know me
Get straight to the point.
Speak in plain English.
Prepare an elevator pitch
Send a good quote
Follow up with a phone call
Ask for a forward features list
Make events worthwhile

6. How your PR can dovetail
with my day
Breakfast meetings
Send relevant press releases
Consider your timing
Take a journalist to lunch
Coffee, coffee, coffee
Drinks

8. How to approach a
selection of publications
Mergermarket
The Economist
Guardian
Wired
Financial Times
Techcrunch

9. Remember…
…to think creatively!!

11. QUESTIONS??

12. THANK YOU!