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Samsung and the Path to Open
Source Leadership

Guy Martin – Senior Open Source Strategist
Samsung Research America (Silicon Valley)

guy.martin@samsung.com | @guym | @SamsungOSG

Open Source Group – Silicon Valley

1

© 2013 SAMSUNG Electronics Co.
Abstract
2002 marked the first year that Samsung started using embedded Linux and
incorporating open source software in a very small number of products.
Ten years later, we are using Linux and open source code in a wide range of
products (TVs, Cameras, Smartphones, Printers, Home Appliances, etc.) .

Additionally, the Open Source Office was established in HQ (2012), followed in
2013 with the creation of the Open Source Group in Silicon Valley. All of these are
solid steps Samsung is taking to widen its footprint in the open source ecosystem
and to ensure strong presence in open source projects that are critical to the
success of our products.

In this talk, we provide both a historical perspective/lessons learned for
succeeding in open source, and also an overview of the Samsung Open Source
Group (goal, mission, focus areas).

Open Source Group – Silicon Valley

2

© 2013 SAMSUNG Electronics Co.
Topics
Samsung & Open Source
Building an Open Source Organization
Attracting/Retaining OSS Talent
Culture & Collaboration
Top 5 Success Factors

Open Source Group – Silicon Valley

3

© 2013 SAMSUNG Electronics Co.
Samsung’s Open Source Historical Timeline
Exploring
Possibilities
Using embedded
Linux in select
products

2002

Open Source Group – Silicon Valley

Adoption
Adoption of Linux
and open source
SW as a viable
alternative

2005

Proliferation +
Contributions

Tizen
Major
Contribution

2012

2008

4

Open Source
Group
Created in SRA-SV
+ Open Source
Office in SRUK

2013

© 2013 SAMSUNG Electronics Co.
Samsung Open Source Group Mission

Open
Source
Leadership

•
•
•
•

Target goal: 4 years
Average: ~8 years
Leverage best practices of other companies
Hire maintainers/major contributors to key open source projects

Open Source Group – Silicon Valley

5

© 2013 SAMSUNG Electronics Co.
Why?

Open Source Group – Silicon Valley

6

© 2013 SAMSUNG Electronics Co.
Open Source Leadership

OPEN SOURCE LEADERSHIP
CANNOT BE

GIVEN
IT MUST BE

EARNED
IT CANNOT BE

TAKEN AWAY
IT CAN BE LOST BY

LACK
OF PARTICIPATION & CONTRIBUTIONS

Open Source Group – Silicon Valley

7

© 2013 SAMSUNG Electronics Co.
Leadership Takes Time & Focus
• Focused effort over several years
• Expect ‘uneven’ results for at least the 1st year
• Be persistent and positive

Open Source Group – Silicon Valley

8

© 2013 SAMSUNG Electronics Co.
Open Source Group – Silicon Valley

9

© 2013 SAMSUNG Electronics Co.
Executable Elements
Strategy
Coaching
Development
Team Building
Relationship with open source organizations
Build open source infrastructure
Engage with open source communities
Collaboration/Corporate Culture Change
Visibility
Open source planning
Support product teams
Open Source Group – Silicon Valley

10

© 2013 SAMSUNG Electronics Co.
Strategy
Increase External
and
Internal Visibility

Enable Solid
Execution

Drive
Contributions

Strategy
Components

Grow Open
Source
Competence

Open Source Group – Silicon Valley

Help Product
Teams

11

© 2013 SAMSUNG Electronics Co.
Open Source Group – Silicon Valley

12

© 2013 SAMSUNG Electronics Co.

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Samsung Open Source Teams
Open Source Group – Silicon Valley

13

© 2013 SAMSUNG Electronics Co.
What To Look for in Open Source Hires
1. Strong competence in relevant open source areas/projects
2. Open source development expertise
-

Existing contributor, with path to becoming a maintainer
If not established as contributor yet, becoming a contributor is a goal within 6 months of joining

3. Self motivated & independent thinker
4. Cultural fit / team player

Open Source Group – Silicon Valley

14

© 2013 SAMSUNG Electronics Co.
Key Responsibilities
Contribute to open source projects that are key to products
Help product teams with the open source components they own
Promote open source best practices within the organization
Internal visibility and knowledge transfer (growing pool of talent)
External visibility, building contributor/thought leadership status

Open Source Group – Silicon Valley

15

© 2013 SAMSUNG Electronics Co.
Attracting/Retaining OSS Talent
Work from home option
Flexible hours for people coming to the office
Fast & stable Linux-ready hardware
Working with upstream projects is a core task (at least 50% of time)
Challenging & exciting internal development/mentoring tasks
Enable visibility via conferences + workshops, internally and externally
Open Source friendly IT/development environment
-

VPN
Email on Linux
Internal wiki
Git server
Minimized reliance on proprietary tools (ideally none)

Open Source Group – Silicon Valley

16

© 2013 SAMSUNG Electronics Co.
Open Source Group – Silicon Valley

17

© 2013 SAMSUNG Electronics Co.
Open Source Group – Silicon Valley

18

© 2013 SAMSUNG Electronics Co.
Cultural Change to Accommodate Open Source
Transparency:
- Internally around open source project areas
- Externally with code contributions to communities

Trust:
- Hire top-tier talent and expect them to perform
- Work with external communities to help define future

Streamlined Processes:
- IP reviews
- License compliance
- Contribution processes/agreements

Open Source Group – Silicon Valley

19

© 2013 SAMSUNG Electronics Co.
Samsung Upstream Contributions
Supporting 6 main technical areas (more planned):
-

Linux Kernel
Virtualization
Media
Web Technologies
2D Graphics
Cloud Technologies

Samsung Maintainers/Leaders in:
-

Kernel (multimedia, power management)
Web standards (W3C)
Gstreamer
FFMPEG
EFL

Samsung Contributors in:
-

Kernel (filesystems)
Cairo
Wayland
Webkit
Blink
Xen

Open Source Group – Silicon Valley

20

© 2013 SAMSUNG Electronics Co.
Active Involvement with OSS Organizations
Involvement varies by organization, and can include:
-

Project participation
Funding activities / projects
Sponsoring events and conferences
Leading initiatives
Co-publications
Etc.

Open Source Group – Silicon Valley

21

© 2013 SAMSUNG Electronics Co.
Top 5 Success Factors

Open Source Group – Silicon Valley

22

© 2013 SAMSUNG Electronics Co.
#5 – Understand Contribution ‘Rules’
Each community is different
Contributions need to ‘fit’ with other code/patches

Open Source Group – Silicon Valley

23

© 2013 SAMSUNG Electronics Co.
#4 – Understand Community Motivators
Successful communities are powered by motivated people
Motivation can be: status, peer recognition, money

Open Source Group – Silicon Valley

24

© 2013 SAMSUNG Electronics Co.
#3 – Be Careful of ‘Custom’ Licenses
Communities do not work well with ‘custom licenses’
Gaining contributors/momentum requires low barriers to entry

http://opensource.org/licenses/index.html

Open Source Group – Silicon Valley

25

© 2013 SAMSUNG Electronics Co.
#2 – Communities Need Nurturing
Posting code to public sites is not collaboration
Community participation is a cycle – expect change

Open Source Group – Silicon Valley

26

© 2013 SAMSUNG Electronics Co.
#1 – Be Humble, But Bold
Community leadership is earned, not granted
- Accept community feedback and rework code

Bring technical expertise to the table
- Contributions need to be ongoing to maintain leadership status

Management != Leadership
Open Source Group – Silicon Valley

27

© 2013 SAMSUNG Electronics Co.
Thank you.
Guy Martin – Senior Open Source Strategist
Samsung Research America (Silicon Valley)

guy.martin@samsung.com | @guym | @SamsungOSG

Open Source Group – Silicon Valley

28

© 2013 SAMSUNG Electronics Co.

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Samsung and the path to open source leadership

  • 1. Samsung and the Path to Open Source Leadership Guy Martin – Senior Open Source Strategist Samsung Research America (Silicon Valley) guy.martin@samsung.com | @guym | @SamsungOSG Open Source Group – Silicon Valley 1 © 2013 SAMSUNG Electronics Co.
  • 2. Abstract 2002 marked the first year that Samsung started using embedded Linux and incorporating open source software in a very small number of products. Ten years later, we are using Linux and open source code in a wide range of products (TVs, Cameras, Smartphones, Printers, Home Appliances, etc.) . Additionally, the Open Source Office was established in HQ (2012), followed in 2013 with the creation of the Open Source Group in Silicon Valley. All of these are solid steps Samsung is taking to widen its footprint in the open source ecosystem and to ensure strong presence in open source projects that are critical to the success of our products. In this talk, we provide both a historical perspective/lessons learned for succeeding in open source, and also an overview of the Samsung Open Source Group (goal, mission, focus areas). Open Source Group – Silicon Valley 2 © 2013 SAMSUNG Electronics Co.
  • 3. Topics Samsung & Open Source Building an Open Source Organization Attracting/Retaining OSS Talent Culture & Collaboration Top 5 Success Factors Open Source Group – Silicon Valley 3 © 2013 SAMSUNG Electronics Co.
  • 4. Samsung’s Open Source Historical Timeline Exploring Possibilities Using embedded Linux in select products 2002 Open Source Group – Silicon Valley Adoption Adoption of Linux and open source SW as a viable alternative 2005 Proliferation + Contributions Tizen Major Contribution 2012 2008 4 Open Source Group Created in SRA-SV + Open Source Office in SRUK 2013 © 2013 SAMSUNG Electronics Co.
  • 5. Samsung Open Source Group Mission Open Source Leadership • • • • Target goal: 4 years Average: ~8 years Leverage best practices of other companies Hire maintainers/major contributors to key open source projects Open Source Group – Silicon Valley 5 © 2013 SAMSUNG Electronics Co.
  • 6. Why? Open Source Group – Silicon Valley 6 © 2013 SAMSUNG Electronics Co.
  • 7. Open Source Leadership OPEN SOURCE LEADERSHIP CANNOT BE GIVEN IT MUST BE EARNED IT CANNOT BE TAKEN AWAY IT CAN BE LOST BY LACK OF PARTICIPATION & CONTRIBUTIONS Open Source Group – Silicon Valley 7 © 2013 SAMSUNG Electronics Co.
  • 8. Leadership Takes Time & Focus • Focused effort over several years • Expect ‘uneven’ results for at least the 1st year • Be persistent and positive Open Source Group – Silicon Valley 8 © 2013 SAMSUNG Electronics Co.
  • 9. Open Source Group – Silicon Valley 9 © 2013 SAMSUNG Electronics Co.
  • 10. Executable Elements Strategy Coaching Development Team Building Relationship with open source organizations Build open source infrastructure Engage with open source communities Collaboration/Corporate Culture Change Visibility Open source planning Support product teams Open Source Group – Silicon Valley 10 © 2013 SAMSUNG Electronics Co.
  • 11. Strategy Increase External and Internal Visibility Enable Solid Execution Drive Contributions Strategy Components Grow Open Source Competence Open Source Group – Silicon Valley Help Product Teams 11 © 2013 SAMSUNG Electronics Co.
  • 12. Open Source Group – Silicon Valley 12 © 2013 SAMSUNG Electronics Co. ytilibisiV labolG• UE ni ytilibisiV• QH rof gnisneS• QH rof gnisneS• AN ni noitaroballoC• UE ni noitaroballoC• snoitazinagro ecruos nepo htiw spihsnoitaleR• snoitazinagro ecruos nepo UE htiw pihsnoitaleR• msilegnave labolG• msilegnave desucof-UE• stcejorp ecruos nepo eroc - krow tnempoleveD• stcejorp ecruos nepo eroc - krow tnempoleveD• srepoleved ecruos nepo UE morf gniriH• srepoleved ecruos nepo AN morf gniriH• QH htiw noitanidrooc/gninnalp/ygetartS• QH htiw noitanidrooc/gninnalp/ygetartS• ) A S U , y ell a V n o cili S ( p u o r G e c r u o S n e p O V S - A R S ) K U , s e ni a t S ( ecr u o S n e p O K U R S aeroK ni ytilibisiv lanretxE• gnusmaS nihtiw ytilibisiv lanretnI• seitivitca ecruos nepo QH• stnenopmoc eroc fo noitaulavE• ecnaniF / tegduB• noitanidrooC/gninnalP• ygetartS• )aeroK ,nowuS( maeT ecruoS nepO QH Samsung Open Source Teams
  • 13. Open Source Group – Silicon Valley 13 © 2013 SAMSUNG Electronics Co.
  • 14. What To Look for in Open Source Hires 1. Strong competence in relevant open source areas/projects 2. Open source development expertise - Existing contributor, with path to becoming a maintainer If not established as contributor yet, becoming a contributor is a goal within 6 months of joining 3. Self motivated & independent thinker 4. Cultural fit / team player Open Source Group – Silicon Valley 14 © 2013 SAMSUNG Electronics Co.
  • 15. Key Responsibilities Contribute to open source projects that are key to products Help product teams with the open source components they own Promote open source best practices within the organization Internal visibility and knowledge transfer (growing pool of talent) External visibility, building contributor/thought leadership status Open Source Group – Silicon Valley 15 © 2013 SAMSUNG Electronics Co.
  • 16. Attracting/Retaining OSS Talent Work from home option Flexible hours for people coming to the office Fast & stable Linux-ready hardware Working with upstream projects is a core task (at least 50% of time) Challenging & exciting internal development/mentoring tasks Enable visibility via conferences + workshops, internally and externally Open Source friendly IT/development environment - VPN Email on Linux Internal wiki Git server Minimized reliance on proprietary tools (ideally none) Open Source Group – Silicon Valley 16 © 2013 SAMSUNG Electronics Co.
  • 17. Open Source Group – Silicon Valley 17 © 2013 SAMSUNG Electronics Co.
  • 18. Open Source Group – Silicon Valley 18 © 2013 SAMSUNG Electronics Co.
  • 19. Cultural Change to Accommodate Open Source Transparency: - Internally around open source project areas - Externally with code contributions to communities Trust: - Hire top-tier talent and expect them to perform - Work with external communities to help define future Streamlined Processes: - IP reviews - License compliance - Contribution processes/agreements Open Source Group – Silicon Valley 19 © 2013 SAMSUNG Electronics Co.
  • 20. Samsung Upstream Contributions Supporting 6 main technical areas (more planned): - Linux Kernel Virtualization Media Web Technologies 2D Graphics Cloud Technologies Samsung Maintainers/Leaders in: - Kernel (multimedia, power management) Web standards (W3C) Gstreamer FFMPEG EFL Samsung Contributors in: - Kernel (filesystems) Cairo Wayland Webkit Blink Xen Open Source Group – Silicon Valley 20 © 2013 SAMSUNG Electronics Co.
  • 21. Active Involvement with OSS Organizations Involvement varies by organization, and can include: - Project participation Funding activities / projects Sponsoring events and conferences Leading initiatives Co-publications Etc. Open Source Group – Silicon Valley 21 © 2013 SAMSUNG Electronics Co.
  • 22. Top 5 Success Factors Open Source Group – Silicon Valley 22 © 2013 SAMSUNG Electronics Co.
  • 23. #5 – Understand Contribution ‘Rules’ Each community is different Contributions need to ‘fit’ with other code/patches Open Source Group – Silicon Valley 23 © 2013 SAMSUNG Electronics Co.
  • 24. #4 – Understand Community Motivators Successful communities are powered by motivated people Motivation can be: status, peer recognition, money Open Source Group – Silicon Valley 24 © 2013 SAMSUNG Electronics Co.
  • 25. #3 – Be Careful of ‘Custom’ Licenses Communities do not work well with ‘custom licenses’ Gaining contributors/momentum requires low barriers to entry http://opensource.org/licenses/index.html Open Source Group – Silicon Valley 25 © 2013 SAMSUNG Electronics Co.
  • 26. #2 – Communities Need Nurturing Posting code to public sites is not collaboration Community participation is a cycle – expect change Open Source Group – Silicon Valley 26 © 2013 SAMSUNG Electronics Co.
  • 27. #1 – Be Humble, But Bold Community leadership is earned, not granted - Accept community feedback and rework code Bring technical expertise to the table - Contributions need to be ongoing to maintain leadership status Management != Leadership Open Source Group – Silicon Valley 27 © 2013 SAMSUNG Electronics Co.
  • 28. Thank you. Guy Martin – Senior Open Source Strategist Samsung Research America (Silicon Valley) guy.martin@samsung.com | @guym | @SamsungOSG Open Source Group – Silicon Valley 28 © 2013 SAMSUNG Electronics Co.