Managing entitlements
through the product lifecycle
Stefan Bamberg
Senior Key Account & Partner Manager, Wibu-Systems
Michael Klaes
Director Solution Management SAP
1+1= 3
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 1

Where to find the accompanying audio
To access the on-demand replay of this masterclass, please visit
www.wibu.com/resources/webinars/2021/ managing-entitlements/access
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 2

Michael Klaes, High Tech Industry, SAP
September, 2021
SAP Entitlement Management (EMS)
Overview
NOTE: Delete the yellow stickers when finished.
See the SAP Image Library for other available images.

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Entitlements are rights to use
products or to access services,
awarded to a customer upon:
• signing a committed contract
• purchasing streaming content,
software or physical products
• subscribing to a service
10 user licenses
Right to download software
Right to get new software versions
Right to access 24x7 support
Right to access e-learning portal
Right to access Software as a Service
Software
Onsite quarterly maintenance
Access to knowledge base
Training for x number of
employees
Warranty
Hardware
Services
Software
How we define entitlements
Content

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Software
License
Right to run
50 users
Runs only on
MSFT OS
Sales module
only
Hardware and SW
bundles
Right to run on HW
Single user
US maps
Restricted to HW
S/N 123
Backup Cloud
Services
Right to access
20 users
500GB per user
Content
Subscription
Right to access
Unlimited basic
content
5 premium
content monthly
Internet of
Things
Right to access
Features – print,
scan
10000 pages of
print or scan
monthly
Support
Services
Right to support
24x7 support
10 calls monthly
Offerings
Entitlements
Entitlement
Attributes
Training
Services
Right to training
Online training
4 free days
Examples:
Supports Lifecycle: ....up-sell...renewal...return... upgrade...split...status change...etc...
Why Is It Difficult to Manage Entitlement?
1. Entitlements can have a vast number of scenarios and attributes
2. Entitlements are not static; they have their own lifecycles

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Why Is It Difficult to Manage Entitlement?
3. The variety of ways offerings can be sold, delivered and consumed

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Bridge between Sales and Provisioning: One View Across All Channels
SAP Entitlement Management
Entitlement Repository
Reporting & Analysis
Entitlement Lifecycle
Management
Entitlement Modeling
Service/APIs
(queries, scheduled jobs, event triggers, updates)
Consumption
History
3600 View
Licensing Delivery
Electronic Software Delivery
(initial /update)
Software Key
Usage/Consumption Data
Updates
Hardware Fulfillment ERP
(embedded software)
Cloud Provisioning
Display entitlements;
Self-service, update
downloads etc.
Service-related entitlement
validations, details, and updates
Sales
Contract
Orders
Approved
Quotes
Integration layer
Event
Framework
Renewals..
Service Mgmt.
(maintenance / support / prof.
services / trainings)
Customer Support & Services
Entitlement Mgmt.
(bump / transfer / split / merge
/ renewals)
Partners
Entitlement operations
(download / upgrade / renew /
version / 360 view)
Customers
After Sales
Customer Interaction
Traditional/SFA
(traditional sale/sales
force automation)
Commerce
(customers, distributors,
partners)

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Initial Set-up
Customer
Product
Define Attributes
Define Entitlement
Type
Map Entitlements –
Products or
Bundles
Define Value Lists
Define Status
Model
Maintain Rules &
Workflow
Order Management System Entitlements Management System
SAP Cloud Integration

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Entitlements Generation
Entitlements
Generation
Entitlements
Mapping
Status
Management
Read Rules &
Trigger Workflow
Order
Data
SAP EM
Repository
Update
1
2
2
3
Entitlements Management System
Order Management System
SAP Cloud Integration

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Integration and Partner Solutions
CodeMeter License Central
SAP Order Management
SAP Subscription Billing
SAP Data Mediation
SAP Convergent Mediation
SAP e-commerce

Demo

Thank you.
Contact information:
Michael Klaes
Director – High Tech Industry
Michael.klaes@sap.com

© 2020 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of
SAP SE or an SAP affiliate company.
The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its
distributors contain proprietary software components of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or
warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials.
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The best of two worlds
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 3
 An entire Entitlement Management solution
needs
 an administration part that supports you by
managing all necessary contractual and legal
affairs and an option to be integrated in an
existing back office structure.
 a technical management part that allows an
overview about all entitlements in the field and
an enforcement to make sure that software /
devices are only used by authorized users
according to the feature set sold to the customer.
 Both parts work together in perfect
harmony
Legal / Contractual
Entitlement
Management
Technical
Entitlement and
Enforcement
Entitlement Management

Delivery to the endpoints
The base of the technical entitlement
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle
Integrate Once Deliver Many
CodeMeter
License
Central
L
L L L
4
Online Offline
Integration into software
Software Software
CodeMeter
Protection Suite
Integration into processes
SAP EMS
Info Portal
CodeMeter
License
Central
Software
License Portal

Flexible license models to create revenue
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Time-based (Subscription, …)
Consumption-based (Pay-per-Use, Pay-per-Time, …)
Feature-based
(Feature-On-Demand)
User-based
Network Licenses Maintenance Contract based
Trial Licenses
Borrow Licenses
Volume Licenses
+ Customer specific licenses

The complete process chain
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 6
Order Entitlements Use Entitlements
Independent
Software
Vendor
Intelligent
Device
Manufacturer
Customer /
Licensee

The complete process chain
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 7
Order Entitlements Use Entitlements

Entitlement delivery process
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 8
User
ISV
ticket + fingerprint
4
license
5
ticket
2
order
1
E-Commerce
ERP/CRM
Portal
ticket:
ABCDE-FGHIJ-KLMNO-PQRST-UVWXY
3

Integration Scenario
How things work together
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 9

Integration Scenario
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 10
S4/Hana SAP EMS
License
Central
Portal
SAP Cloud
EMS
Connector
Wibu Cloud
Contractual
Entitlements
(Management)
Orders
End User
Software or
Device
Technical
Entitlements
(Management)
User
Frontend
Interface
Independent Software Vendor / Intelligent Device Manufacturer
on premise
or Cloud
CM

How to …
Activate licenses from an end user
perspective (live demo)
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 11

Conclusion
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 12

Your benefits
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 13

Check out for more information
 Link to Wibu-Systems website:
 https://www.wibu.com/products/codemeter-license-central/sap-entitlement-management-and-codemeter.html
 Offical SAP store:
 https://store.sap.com/dcp/en/product/display-0000059778_live_v1/CodeMeter%20EMS%20Connector
 Get in contact with us:
 sales@wibu.com
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 14

https://www.wibu.com
info@wibu.com
Europe: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
Japan: +81-45-5659710
Thank you very much!
22.09.2021 © WIBU-SYSTEMS AG 2021 1+1= 3: Managing entitlements through the product lifecycle 15