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The Reality of Business Today<br />Companies are struggling to realize significant growth and increased shareholder value<br />The economy of the past 12 – 24 months has certainly had an impact<br />Growth often comes from new products, services, channels, etc.<br />It is difficult to deliver products and services with real differentiation<br />
What is VALUE?<br />“Value means that someone is willing to pay more for something or is willing to make a change if he can’t get it with the current relationship” <br />The Profit Zone by Adrian Slywotzky<br />Value is delivered in the form of information or solutions to customer’s problems<br />It is important to look at value from the customer’s perspective<br />
Discover VALUE<br />Every company has the potential to deliver value, or they will not be in business for long<br />Discovering your company’s core value is the first step<br />
Develop VALUE<br />Developing Value is accomplished across three dimensions<br />Markets<br />Business Models and Processes<br />Products and Services<br />Based on alignment with your customer’s needs and drivers we help identify opportunities in<br />Short term – adjusting tactics such as messaging, target customers, etc<br />Mid term – product or feature refinement<br />Long term – new product/channel/market development<br />
Our Other Services<br /> We help companies FIND, WIN & KEEP Customers by understanding their buyer’s journey and aligning marketing programs, sales processes and service efforts accordingly<br /> We provide Product Management and Product Marketing services that help companies develop product roadmaps & specifications. We also help launch new products with detailed launch plans, provide sales tools and develop channel strategies resulting in differentiation that drives accelerated growth<br /> At the core of our services is a proven Customer Value Mapping process that helps discover what is of real value to your customers<br />
About KTS Marketing Solutions<br /> Managing Partner, Tim DeRosett has 20 years experience in marketing, business development, and sales within industrial automation and high-technology companies.<br /> With experience in LEAN and Six Sigma methodologies, we bring process improvement to marketing, sales and service. <br /> We have developed proven tools and methodologies that can be applied to most high-tech business-to-business companies.<br />