This document discusses optimizing a company's marketing supply chain. It suggests that many companies have outdated marketing materials taking up warehouse space and are overspending on marketing due to a broken supply chain. An optimized supply chain uses technologies like print-on-demand, virtual fulfillment of materials electronically instead of printing, and outsourcing the supply chain functions to a third party which can reduce costs and increase flexibility.
2. DOYOU HAVE A WAREHOUSE FULL OF OUT-
DATED MATERIALS?
DOYOU FILL A DUMPSTER FULL OF OBSOLETE
MATERIALS EVERY YEAR?
HAVEYOU LOST CONTROL OF YOUR
INVENTORY?
DO
YOU HAVE OPTIMAL USE OF YOUR
MARKETING DOLLARS?
3. IF SO,THEN MAYBE IT IS TIME
TO LOOK AT
“MARKETING SUPPLY CHAIN
OPTIMIZATION”
4. THE MARKETING
SUPPLY CHAIN IS
THE CHAIN OF
SUPPLIERS THAT AN
ORGANIZATON
RELIES UPON TO WHAT IS THE
PRODUCE “MARKETING SUPPLY
MARKETING CHAIN”?
MATERIALS (PRINT,
PROMOTIONAL
ITEMS, AND POINT-
OF-SALE) IN ORDER
TO MARKET THEIR
PRODUCTS AND
SERVICES.
5. WHAT TYPE OF COMPANIES OR ORGANIZTONS NEED A
MARKETING SUPPLY CHAIN?
ANY THAT PRODUCE AND DISTRIBUTE MARKETNG
MATERIALS AND HAVE MULTI DISTRIBUTION CHANNELS
SUCH AS:
FIELD REPS MEMBERS
DISTRIBUTORS CUSTOMERS
DEALERS OTHER KEY
BRANCH OFFICERS AUDIENCES
6. THE BAD NEWS IS THAT IN
MANY INSTANCES
“THE MARKETING SUPPLY
CHAIN” IS BROKEN
7. IN A SURVEY BY THE CHIEF
MARKETING OFFICER COUNCIL:
• 78% REPORTED HAVING OLD MATERIALS,
COLLATERAL AND TRADE SHOW ITEMS IN STORAGE
OR FORGOTTEN
• 84% HAVE SENT OUTDATED MARKETING MATERIALS
BECAUSE OF SLOW OR INACCURATE INTERNAL
SUPPLY CHAINS
• 33% HAD NO FORM OF INVENTORY MANAGEMENT
8. THE RESULTS
ARE SIMPLE:
• OVERSPENDING
• MISSED OPPORTUNITIES
• DECREASED SERVICE LEVELS
• LOSS OF CONTROL
9. IT IS TIME TO GET BACK TO THE BASICS WITH
GETTING THE SUPPLY CHAIN UNDER
CONTROL!
THIS INVOLVES A TECHNOLOGY-ENABLED SUPPLY
CHAIN SOLUTION THAT SUPPORTS THE SUCCESSFUL
DELIVERY OF MARKETING INFORMATION
…..WHEN NEEDED
…..WHERE NEEDED
…..IN THE EXACT QUANTITIES NEEDED
10. AN ELECTRONIC “STORE
FRONT” WITH AN
ON-DEMAND PRINTING
ENVIRONMENT
WAREHOUSING
FULFILLMENT SERVICES
(INCLUDING VIRTUAL
FULFILLMENT)
DELIVERING AN
PRINT-ON-DEMAND
VARIABLE DATA
OPTIMIZED SUPPLY
PRINTING CHAIN INCLUDES:
INVENTORY CONTROL
BUDGET CONTROL
11. IN THE MARKETING OFFICER COUNCIL
SURVEY REPORTED ABOVE, WHEN ASK
HOW THEY ARE TRANSFORMING THE
MARKETING SUPPLY CHAIN TO
REDUCE WASTE AND ELIMINATE
OUT-OF-DATE MATERIALS:
22% SAID THEY ARE LOOKING AT PRINT-ON-
DEMAND SOLUTIONS
22% ARE TRANSITIONING ALL MATERIALS TO
DIGITAL ONLINE CONTENT
12. WHAT IS AN
“ELECTRONIC
STORE FRONT
WITH AN
ON-DEMAND
ENVIRONMENT”?
13.
14.
15. WHAT IS VIRTUAL FULFILLMENT?
It is sending requested information
electronically instead of mailing or shipping
printed materials.
16. Benefits include:
Faster delivery of information
No printing costs
No shipping costs
No warehousing costs
Ability to personalize the information
It can save you money
It is a “green” solution
17. EXAMPLES OF ITEMS THAT CAN BE
FULFILLED VIRTUALLY:
Brochures
Instruction Sheets
Spec Sheets
Applications
Statements
Reports
Various Forms
18. THE KEY TO VIRTUAL
FULFILLMENT IS TO UTILIZE
THIS WHEN ONLY ONE OR
TWO COPIES ARE NEEDED!
19. IF YOU CURRENTLY MANAGE YOUR
MARKETING SUPPLY CHAIN IN-HOUSE, IT
MAY BE TIME TO CONSIDER UPGRADING
TO A MORE EFFICIENT, ROBUST AND
COST-EFFECTIVE INFRASTRUCTURE:
IT MAY BE TIME TO MAKE THE
OUTSOURCE TRANSITION!
20. FINDINGS FROM RESEARCH DONE BY GARTNER, INC.,
(A NATIONAL IT COMPANY)
• 61% OF THOSE SURVEYED USE AN OUTSIDE SERVICE FOR
THEIR SUPPLY CHAIN
• 45% IDENTIFIED COST REDUCTION AS A REASON FOR
OUTSOURCING
• 28% CITIED FLEXIBILITY AS A REASON TO OUTSOURCE
• 23% STATED THAT ACCESS TO TECHNICAL EXPERTISE WAS
WHY THEY OUTSOURCED
• 23% ALSO STATED THAT ADDITIONAL RESOURCES SUPPLIED
BY THE SERVICE PROVIDER WAS THE REASON THEY
OUTSOURCED THE MARKETING SUPPLY CHAIN
21. WHETHER YOUR COMPANY OR
ORGANIZATION HAS A SPECIFIC
PROBLEM THAT NEEDS SOLVING OR
SIMPLY A DESIRE TO GROW YOUR
BUSINESS……
OUTSOURCING MAY BENEFIT THE
MARKETING SUPPLY CHAIN AND
YOUR BOTTOM LINE.