My presentation slides for the Denver Realtor Rally

1. How to win friends
and influence
people...
Online

2. Hi, my name is
Todd Carpenter

3. and I’m a relationship geek

4. and I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS

5. I’m not a real estate agent!

6. Son of a real estate agent.

7. Originated my first
mortgage in 1992

8. Moved to wholesale lending
In 1998

9. Started a mortgage industry
blog in 2004

10. Became an social media
“expert” about three days
later... maybe four.

11. I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS

12. I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS®

13. By geek, I mean...

14. I know what this is.
<a href=”http://www.twitter.com/housechick”>Funniest peep on Twitter</a>

15. but

16. I rarely track my web trafic

17. I spend very little time
thinking about SEO

18. and far more thinking about...

19. Y.E.O.

20. You Engaging Others

21. You Engaging Others
- Jeff Turner

22. You Engaging Others
- @ResPres

23. YEO is about involving your
audience in the conversation.

24. It's about reaching out, not
waiting for them to reach in

25. Social networks only work...

26. if you’re social

27. You Engaging Others
- Jeff Turner

28. But this is not a new concept!

29. But this is not a new concept!
Sorry Jeff

31. Carnegie's Code
Don't Criticize, Condemn, or Complain

32. Carnegie's Code
“As much as we thirst for approval, we
dread condemnation”. - Hans Selye

33. Carnegie's Code
Give Honest and Sincere Appreciation

34. Carnegie's Code
“Everybody likes a compliment”
- Abraham Lincoln

35. Carnegie's Code
Arouse in the other person
an eager want.

36. Carnegie's Code
“If there is any one secret of success, it
lies in the ability to get the other person's
point of view and see things from that
person's angle, as well as from your own”
- Henry Ford

38. Lenderama
From a good account exec to an industry expert.

Quoted or featured in RIS Media, Inside Mortgage

Technology, the Mortgage Press, Inman News, and
Investors Business Daily.
Interviewed for the book Realty Blogging.

Invited to blog for Inman News, Realty Blogging,

Zillow, etc...

40. Blog Fiesta
60+ interviews of top real estate and mortgage

bloggers.
Outbound links generated by the question, “What are

your favorite blogs?”
Eight of the speakers at REBlogWorld had their first

significant contact with me in a interview.
Built for an audience of one.


42. Denver Modern
Connections with 63 local real estate agents added to

my sphere of influence.
Connections with 17 photographers, architects, city

planners, and public relations professionals.
10,000 unique visitors a month.


44. Fake Greg Swan
2000 page views in the first week, on the slowest week of

the year.
About 70 links in the BlogRoll.

20% of web referrals in first two days were from the

WordPress Dashboard.
Google Page Rank of 4 in three weeks.


45. Pay it forward.

46. Play to the vanity of
others.

47. Take an authentic
interest in people.

48. BUT!

49. Make sure they know
what you are doing
for them!

50. Instead of reviewing
restaurants or local
businesses, spotlight
them.

54. Instead of telling your
readers who serves the
best margarita, oer that
establishment an
award for it.

56. Instead of just telling
your readers about
upcoming events, ask the
people who host these
events to update you so
you can share it with your
readers.

58. Find out how you can use
your blog to create
relationships that are as
valuable to others as they
are to you.

62. Remember that 100
referrals from you still
isn't as valuable as one
referral from them.

63. You worked so hard to
build a digital soapbox.

64. Don't waste it on a
monogamous
relationship with Google.

65. Social networks

66. Joining a social network
is like going to church

67. Why do you go to
church?

68. bingo!

69. Free crackers?

70. it’s not like the Bears
Broncos are going
anywhere with Orton

71. Well, what about this?

72. To sell real estate

73. If you answered yes to
any of the above...

74. you’re going to hell

75. you go to church
to worship

76. but!

77. if, while you’re
worshiping at church...

78. you play some bingo,
lament the Broncos, or
sell some real estate...

79. that’s ok too

80. Online social networks are no
dierent than real world social
networks.

81. The key is to recognize why they
exist and work within their intent

82. Link In
www.linkedin.com

83. Linked In is the social
media equivalent of a
Rolodex

85. A social network for
business people

86. Linked In Tips
• At the least, set and forget
• Allow LinkedIn to search your email contact lists.

87. Facebook
www.facebook.com

88. Facebook is the social
media equivalent of a
little black book.

89. Facebook
• Connect with new and old friends
• Form groups of like minded people
• Grow your sphere on influence
• Share your life in pictures, video, and the ability to
throw sheep at people

92. A social network for
social people

93. Facebook Tips
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook

94. Twitter
www.twitter.com

95. Twitter is the social
media equivalent of a
cocktail party.

96. Twitter
• Surf in and out of conversations
• No obligation to stay or listen
• Grow your sphere on influence
• Connect with people through the power of
discussions.

99. A social network for
people without a
water cooler

100. Twitter Tips
• Get a Twitter client, or four
• Ad pictures through TwitPic
• Ad music through blip.fm
• Ad your location through Brightkite
• Connect Twitter to your blog

101. Why?

102. you can connect with
people at 2:00 AM

103. in your PJ’s

104. You build a sphere of
influence that is not
dependent on
recollection

105. You gain permission to
leverage your SOI’s
connections

106. You might even have
some fun

107. Todd Carpenter
Manager of Social Media
National Association of REALTORS®
tcarpenter@realtor.org
@tcar or twitter