This is our deck for our startup VIMRK

1. Incentive based Social Marketing

2. The Problem
Consumers are tired of the way advertising is done.
More people are running ad blockers.

3. The Solution
•
A free market is driven by the consumers.
Therefore, they should control the way
products are marketed and that is what VIMRK
does.

4. VIMRK
Users socially share content to subliminally
market products.
•
Content can be shared through VIMRK.com or
VIMRK application. Can consist of product
based videos or virtual product placement
within photographs.
• In return, users receive marketplace
incentives.

5. Where we’re at now
After deliberation and consumer feedback, a BETA
version of VIMRK was launched in August 2012.
Screen shots of BETA version:

6. Comparable Markets
Potential Target Market
•
YouTube: has 800 million unique visitors each month.
•
Instagram: has 80 million users as of July 2012.
We will create our own market niche because:
•
We offer incentives unlike Instagram.
•
Users will be able to view content without having to
watch commercials or have pop ups in their videos
unlike YouTube.
•
It is the only user based virtual marketing enterprise.
Indirect competitors are Flickr, Vimeo, YouTube, and
Instagram.

7. Business Model
Contract to Users add the
businesses to run business logos
marketing and products into
campaigns their content.
Users gain points by
Users use those points uploading their
to bid on items within content and
our marketplace “liking”/“disliking”
other users content

8. Business Model
Run multiple genres of companies at the same
time, opening up the market interest to more
people.
During these campaigns, companies will have
their logos and products added to the
campaign library allowing users to upload those
images into their content.

9. Revenue
Example:
Companies will bid on being Company A and Company B
able to run a campaign during are both in the energy
a certain week. Limiting the
supplement industry. There
weeks which can be bid on at
any certain time will drive up is only one week open to bid
competition and price for that on at this time. Both
genre and week. companies want to run a
campaign during this time,
Our user database will also
establish a monetary value for so they try to out bid each
the site. other, in return driving up the
revenue we receive for that
contract.

10. User Acquisition Plan
Users can:
•
Make their information and content public or private.
Users will:
•
Receive points when their uploaded content is “liked” by
other users.
•
Receive points when they “like” other users content.
Gaining points becomes the incentive to be able to bid on
items in the marketplace.
Points are only earned with the above actions. Which causes
users to spread the word about the site to gain their own
traction and gain more points.

11. Our vision for the future
Within 6 months of funding and launch of official
site, VIMRK is expected to be building user
base by the day and create the anticipated
social marketing niche.
We envision this becoming one of the go-to
marketing strategies for large companies.

12. Amount Needed
$500,000 in seed funding
$1,500,000 pre money valuation
$100,000 will be budgeted to hire developers to
create the site and app.
$50,000 will be used for marketing.
$350,000 will be used to sustain us for 6 months
after launch. (pay full time coders and support staff,
cover server expense, office expenses, and all
other unforeseen costs)

13. Contact Info
• Travis Brewer: Travis@richardsbrewer.com
(813) 830-2103
•
James Richards: James@richardsbrewer.com
(978) 857-4207