1. Buzzient
Social Media Analytics Report
Mobily
Time Period: 2014-02-11 - 2014-02-17
Created: Feb 18, 2014
Powered by Buzzient
Page - 1

2. Mobily Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Mobily's Sentiment Index of 0.29 indicates a mildly positive attitude towards Mobily.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.
Powered by Buzzient
Page - 2

3. Singtel Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Singtel's Sentiment Index of -6.82 indicates a mildly negative attitude towards Singtel.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.
Powered by Buzzient
Page - 3

4. Telefonica Current Sentiment Index
The Buzzient Sentiment Index measures how Social Media feels about your top-level
keyword. It tells you how positively or negatively your keyword is perceived by social
media authors.
The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by
analyzing and rating each individual post about your keyword. The analysis uses natural
language processing, a set of positive/negative terms that are specific to your system and
a proprietary Buzzient sentiment algorithm.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative
opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are
typically very good.
Telefonica's Sentiment Index of -2.14 indicates a mildly negative attitude towards
Telefonica.
The current sentiment index reflects how social media feels about your keyword at this
time. Use this in conjunction with Sentiment Trends (in a later section) to determine if
opinion is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion.
Powered by Buzzient
Page - 4

5. Sentiment Index Trends
When monitored over time, Sentiment Trend Lines show changes in opinion about your
top-level keywords. Sentiment can sometimes fluctuate greatly over time.
The ability to track trends provides you with historical visibility into how problems,
programs or other events have impacted opinion at various points in time. You can learn
how past activities affected sentiment and use that knowledge to construct the most
effective current and future strategy and tactics.
Powered by Buzzient
Page - 5

6. Share of Voice
Percentage
While sentiment measures opinion, Share of Voice is a quantitative measure. It indicates
the comparative percentage of social media posts mentioning your keywords relative to
the total volume of posts Buzzient has harvested for this set of keywords.
Among these different keywords Mobily clearly dominates the others in terms of Share of
Voice.
This analysis helps you determine whether you need to construct programs that increase
or preserve your share of voice.
Powered by Buzzient
Page - 6

7. Mobily Brand Volume Trend Lines
Volume Trend Lines gives you an apples-to-apples comparison of volume as it has
trended from 2014-02-11 through 2014-02-17 for Mobily, Singtel and Telefonica. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
Powered by Buzzient
Page - 7

8. Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17
volume including the breakdown of positive, negative and neutral posts for Mobily. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
Powered by Buzzient
Page - 8

9. Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17
volume including the breakdown of positive, negative and neutral posts for Singtel. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
Powered by Buzzient
Page - 9

10. Positive and Negative Post Volume
Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17
volume including the breakdown of positive, negative and neutral posts for Telefonica. The
vertical axis of the chart displays volume (posts per month) while the horizontal axis
displays time.
Powered by Buzzient
Page - 10

11. This default on-demand report is generated from Buzzient Enterprise, a hosted application
that provides automated harvesting, analysis and integration of social media content with
enterprise applications according to your keyword criteria.
A variety of quantitative measurements and visualizations from the analysis of the
unstructured, qualitative content are presented through the Buzzient Enterprise embedded
integration or web browser interface. This report contains highlights of some of these
major analysis areas.
Overall capabilities of Buzzient Enterprise include:
Integration with CRM for customer service
- Easily create support cases from harvested posts with a single click.
- Integrations include Siebel, Oracle CRM On Demand and Salesforce.com.
Display of what Users Are Saying
- Harvested posts are automatically scored and viewable through a variety of filters.
- View posts in their originating site. Engage with authors if appropriate.
- Bookmark and/or email important or interesting posts.
Analytics of What Users Think About Your Keywords (typically Brands, Products and
Competitors)
- Current, historical and comparative sentiment indices. Overall and by source groups.
- Historical sentiment trend analysis.
- Distribution of positive, negative and neutral posts over time.
Analytics of How Much People Are Talking About You
- Percentage breakdown of volume among your keywords.
- Historical volume trend.
Filters and Alerts
- Automatically send posts matching specified term and/or sentiment rating criteria into
CRM workflow.
- Receive alerts for posts mentioning your keywords and certain terms or highly positive
or negative posts.
Powered by Buzzient
Page - 11

12. Copyright Information
Copyright 2014 Buzzient Inc. All the text, graphics, design and other works are the
copyrighted works of Buzzient Inc. All Rights Reserved.
For more information, please contact us.
Buzzient, Inc.
800 West El Camino Real, Suite 180
Mountain View, CA 94040
www.buzzient.com
info@buzzient.com
Powered by Buzzient
Page - 12