TBEX Europe 2016, How to Profit From Producing Offspring, Tim Leffel

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COMMERCE, INTERMEDIATE, Tim Leffel is an award-winning writer who has been blogging continuously since 2003 with his Cheapest Destinations blog. He has published the narrative online magazine Perceptive Travel since 2006. He is the author of the books A Better Life for Half the Price, The World’s Cheapest Destinations, and Travel Writing 2.0: Earning money from your travels in the new media landscape (now in its 2nd edition)

Social Media

Tim Leffel
How to Profit From Producing Offspring
Why running multiple blogs leads to more success, security, and
income

Tim Leffel
TWITTER: @timleffel @perceptivetrav
@thehotelscoop @luxlatinamerica
Facebook: CheapestDestinations, PerceptiveTravel,
HotelScoop, LuxuryLatinAmerica
Instagram: @globetrots @luxlatinamerica
LinkedIn, YouTube and G+: TimLeffel

A PORTFOLIO OF SITES MAKES YOU ANTIFRAGILE: LESS STRESS,
MORE SECURITY, SMOOTHER INCOME RIDE

The Typical Personality Travel Blog
Nomadic/Nomad
Travelling/Travel
Wandering/Wander/Wanderlust
Vagabond
Adventurous
Backpacking/Backpacker
Vacation/Vacationing
Abroad
First Name/Last Name
Travel Blog
Nationality
Personality type
Demographic type
Family type (solo, mom, dad, couple)
World/Earth/Planet

Personality Blogs Require Lots of Social Flogging

General Travel Blogs vs. Niche Blog$
GENERAL TRAVEL BLOGS
About anything and everywhere
For a wide-ranging general audience
“I need more traffic!”
Requires big numbers to succeed
Requires a big social media presence
E-mail list leads to followers
NICHE BLOG$
About a certain place or subject
For a specific tribe or type
“I need the RIGHT traffic.”
Requires authority and relevance to succeed
Requires good SEO and outreach to the tribe
E-mail list leads to earnings

Do readers care about your blog…
enough to come back?
enough to subscribe without a pop-up ad in their face?
enough to follow you where you ask them to go?
enough to tell you what they like/don’t like/care about?
enough to spend money on something?
All this is much easier when it’s not about YOU, but rather about a passion or
need

“Putting all your eggs in one basket and watching the
basket really carefully isn't nearly as effective as the
other alternatives. Not when the world gets crazy.”
- Seth Godin

“The only way I have seen, and
experienced, economic security is to
have multiple streams of income.”
- Rennie Gabriel, author of Wealth on
Any Income

The Benefits of Multiple Sites
A hedge against factors beyond your control
Increased inventory for advertising
Cross-promotion opportunities
Increased outlet/content/travel opportunities
Increased affiliate sale opportunities
Increased tax write-off opportunities
Increased media/marketing opportunities
Multiple streams of income – earning diversity

Multiple Niche Blogs Means:
1. Multiple sources and types of income
2. More income stability
3. Publications that have value without you – that can be sold

It’s Your Choice for Your Income
This every month: Or this:

How to Start a 2nd (or 3rd) Profitable Blog
Look for holes in the market
Listen to your current followers/readers – are they asking for something that’s not out
there now?
Leverage your expertise to go more narrow.
Find tribes that are looking for a gathering place
Launch, test, refine, and grow
“Done is better than perfect.”
- Almost every successful entrepreneur I know

Take Advantage of this Golden Age
Hosting: $150 a year or less
Domain: $15 a year or less
Premium Theme purchase: $60
Design work through Fiverr: $50
Installation and set-up: $60
Worst case scenario to launch and test a new blog: $285

Outsourcing & Good Systems Solve
Nearly Every Problem
NOT THIS BUT THIS

Go to Travelwriting2.com/newsletter
… or pick up the second edition of the book
…or join Travel Writing Overdrive

Could we work together?
I’m looking for…
- Partner niche blogs that get 20,000+ monthly visitors
- Guest posters that can cover cheap travel destinations in detail
- Students for Travel Writing Overdrive course & mastermind group re-opening July 25 (See
RealMoneyWriters.com)

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