This document discusses how destinations can organize trips for bloggers to potentially attract new tourists. It suggests that destinations may be able to increase their tourist markets in the future by partnering with bloggers, rather than traditional media outlets, by inviting bloggers on informational trips to experience the destination firsthand and share their experiences online with their audiences. The document cautions that conditions are changing rapidly so destinations must focus on engaging emerging audiences through new media channels like bloggers.

1. How to Organize
Blogger Trips
@joantxo
@joantxo

5. 5
Display

7. 7

8. http://www.newmediatrendwatch.com/statistics

19. Traditional equation
DMO
Trade
Mediaearn
buy
tourist
market+ =

20. But is this THE new equation ?
DMO
Blogger
¿tourist
market?+ =
Audience

23. “Times and conditions change
so rapidly that we must keep
our aim constantly focused on
the future.” Walt Disney

24. think tank
travel