5. Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIFs
• Google Hangouts on Air: Live video
broadcasting
6. Google Hangouts vs. Google
Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and
broadcasted live in Youtube
• Google Events on Air are NOT HoAs
7. Google Hangouts on Air
• Zero cost: you need a webcam and a PC
• Broadcasts are recorded by default
• Live video engages and expands your
brand
8. HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them
part of your project