An introductory presentation about what social media is, why non-profits it, and how they can use it.

1. Facebook, Twitter, &
Blogs, Oh My!!
Why Non-Profits Need Social Media & How They Can Use It
By: Taylor Brione Ballard, @taylorbrione

2. • Blogger & Social Media Strategist
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ABOUT ME
www.taylorbrione.com
www.twitter.com/taylorbrione
www.facebook.com/taylorbrione
http://www.linkedin.com/in/taylorbrioneballard

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What is Social Media?
Facebook
Twitter
Blogs
How can it help me raise more money?
Q&A
Social Media For Non-Profits

4. • Forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content.
-Merriam Webster Dictionary
What is Social Media?

5. • The Fusion of Technology and Social Behavior
• Conversational vs. Lecture
• Naturally Shareable
• Created or Enhanced by consumers/clients
What Makes It “Social”?

6. Is your
organization
one of them?
Source: The Discovery Communications Group

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Build Community
Share Your Organizations Mission
People Become Part of Your Cause
“Social Media Cultivation”
Why NPO’s Need Social Media

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1.26 Billion Users
128 Million daily users in the US
Post Engagement within first 5 hours 75%
Pieces of content user exposed to at each login 1500
Average time spent per visit 20 minutes
Average user connected to 80 fan pages
Fastest growing demographic are those 55+
-Digital Marketing Ramblings
Facebook 101

9. Be sure to set up a “Like” Page
Vanity Url
available
after 25
likes
Post come
from the Page
(not admin)
People can
like without
approval

10. -can also send
messages to “likers”
-able to schedule post
-must have a personal
page before you can
have a profile, can
assign others as admin
Visible
to search
engines
Insights and
Demographics
Available

11. • Keep your Facebook page active
• Need one thing posted daily (video, status update, event)
• Respond to people who interact on your wall
• Share relevant content of others
Facebook 101

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106 Million total users
460,000 New Accounts Daily
20.6 million adults accessing once a month
55% share links to news stories
72% of corporations use Twitter
Average user has 126 followers
Sends over a billion tweets every 72 hours
-Social Media Add
Twitter 101

13. @username
People whose tweets
you are reading
People who
are
connected to
you and read
your tweets
Write 140 character message
here
Hashtag: # followed by
a keyword, that can be
followed and search on
Twitter
Tweet:
140
character
message
sent on
Twitter

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67 million people blog on blogging sites
77% of internet users use blogs
23% of Fortune 500 companies have a blog
60% of users feel more positive about a company after
reading its blog
Blogging 101

16. • Not all comments will be positive
• How your admin responds says a lot about your
organization
• Apologize when wrong
• Be sure to not post controversial/political content if that’s
not the nature of your organization
• Be aware of what’s going on
Keeping Social Media Positive

17. Know who your
admin is and be sure
they are able to use
social media
correctly and
professionally

18. • Got questions? I’ve got answers!
• Or Email me info@taylorbrione.com
Questions or Feedback?