Taura Edgar

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I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes (though we all get to do those too!)

social media customer service hong kong digital marketing analytics loyalty marketing asia retail market tools twitter analysis digital china call centre smartphone mobile phone customer servoce social meda chat platform tool provider comparison vendor engagement measurement roi salesforce.com crm repotr service levels live chat lbs mobile tracking campaign advertising statistics asia digital marketing association one2free communications csl influence henry wood influencers sailing marketing linkedin infographics cnn apac monitoring facebook crisis management infographic movies oscars sentiment oscar award insight data actors luxury brand

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Taura Edgar

Design as a Competitive Advantage for Business

Social, Digital & Mobile Around The World (January 2014)

13 Mobile Trends for 2013 and Beyond (April 2013)

7 Tips to Beautiful PowerPoint by @itseugenec

Trends in interactive design 2013

China Social Media Whitepaper 2012

Consumption Trends China 2013

We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012)

We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

World Luxury Index China - Top 50 Most-Searched For Luxury Brands in China

Design Principles: The Philosophy of UX

CIC and Ogilvy PR joint white paper - 'Crisis Management in the Microblog Era'

The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)

SocialCRM

The Social Integration Journey

China Microblogging (Weibo) Statistics March 2011

Influence in the Age of Transparency

Social and Search Advertising

Social Media around the World 2010

What the F**K is Social Media: One Year Later