Time Warner Cable's (TWC) business overview document provides information on the company's operations and financial performance. Key points include:
- TWC relies heavily on retail customers who purchase bundled internet, TV, and phone services or who access content online.
- The company comprises video, internet, phone, and publishing services and is restructuring customer service and billing to reduce churn.
- TWC's revenue per customer is lower than industry averages, and competitors introducing new technologies increase costs.
- Major tools and technologies used by TWC include Microsoft Office, Nielsen ratings software, web analytics, marketing research tools, and content delivery networks.
4. TWC as a company is heavily dependent on retail customers especially of two types
– Value for money- Using bundle service of TWC ( High Speed Internet , T.V and phone)
– New areas- Customers going mobile with 3G or 4G devices. This has lead to content going online
TWC is a seasonal player. This is more applicable when it comes to its movies releases as most of them
happen during peak holiday/festive times
The entire firm comprises of for 4 services that being Video, High speed Internet, phone and publishing
house. With advancements in technology, there is a revamp in its publishing and customer facing sections
(Customer Service, Billing as this help in reducing CHURN and also helps in marketing advanced
marketing services).
Broadly in the media segment the average revenue earner per persons $530,000 and for TWC is its
$397,894.73
The ability of TWC’s competitors to acquire or develop and introduce new technologies, products and
services has resulted in additional expenditure
5. Company Description
Type Public
Time Warner is the second-largest cable operator in the U.S., with technologically
advanced, well-clustered systems located mainly in five geographic areas – New York Industry Conglomerate
State (including New York City), the Carolinas, Ohio, Southern California (including Los
Time Warner Inc. Rankings
Angeles) and Texas #203 in FT Global 500
Related Industries #82 in FORTUNE 500
S&P 500
TWC has three primary subscription services
Revenue $18.9 B
Video Operating Inc. $3,689M
Totaling approximately 26.7 million primary service units Net income $1,308 M
High-speed data (“PSUs”) Total assets $45.8B
Voice Total equity $9,217M
Employees 47,500
TWC markets its services separately and in “bundled” packages of multiple services and
Customer 14.5 M
features
Competitive Landscape Looking Ahead
In 2011, as in 2010, the focus will be on
The profitability of individual companies depends on efficient operations and good developing additional ways to give. Focus
marketing being on-
Large companies have highly automated service to build and maintain large customer, Smart Home management solutions,
content and distribution networks management solutions, including
advanced home monitoring and security
Average revenue per employee is about $530,000 services
Delivering video directly to consumers in
IP-connected devices
6. Concerns with Distribution
VOD- Built in application like Netflix are available on sets from a number of vendors this raises concern over cable television
distribution
Voice & High-speed data- TWC’s distribution system consists primarily of fiber optic and coaxial cables, lasers, routers, switches
and related electronic equipment. TWC faces competition in high-speed data service from wireless data providers, and in voice
service from wire line, wireless and “over-the-top” phone providers, especially as an increasing number of homes in the United
States replace their wire line telephone service with wireless or “over-the-top” service
Bundle Services- Availability of bundle service across the continent
7. Senior Executives
Robert D. Marcus Michael L. LaJoie
Tomas G. Mathews
President and COO and EVP & Chief Technology
EVP , Human Resources
Acting CFO Officer
Melinda C. Witmer Ellen M. East
Peter C. Stern EVP & Chief Programming EVP & and Chief
Chief Strategy Officer
Officer Communications Officer
Glenn A. Britt
Chairman and CEO
Philip I. Kent Barry Meyer
Bill Nelson
Maurice F. John Huey Howard Averill
Edelson
Chairman and Chairman and
Chairman and
EVP and General Editor-In-Chief of CEO of Turner CEO of Warner EVP and Chief
CEO of Home
Counsel Time Broadcasting Bros. Financial Officer.
Box Office
System Entertainment
Senior Executives in Subsidiaries
9. Expanding brand through
creation of programming,
channels, motion pictures,
and other entertainments
Original Content
Global Presence Alliance Relation
Strengthen relationships
Build international
with advertising, cable,
presence- In developing
satellite, online, mobile
nations
and licensing partners
Customer First
Maintain cost-savings
Develop new ways of
reaching audiences
10. Infrastructure &
Business Distribution = Digital
Enabling Technologies Content Providers
Environment = Digital Management = Digital Content
Transfer
Computer Industry
Telecom Industry (HW, SW, Svcs)
Entertainment Industry
Cable Industry Internet Appliances Information Industry
Satellite Industry Internet Business to
Internet Content
Internet Business Management
Links
Capgemini Services Entertainment Industry: Partnership with other
Telecom Industry: December 08, 2003, Time Warner Cable Partners firms for content development and sharing
with MCI and Sprint for Nationwide Rollout of Digital Phone
Cable Industry: January 26, 2011, TWC Business Class (TWCBC)
Partner Program now has new members: Telarus, X4 Internet Appliances: May 27, 2010, TWC embraced Internet Industry: Partner ship with search
Communications, Business Communications Management (BCM) and DOCSIS 3.0 as potential technology, but it's only engines, directory listings and new links to keep
Outreach Technology available in some markets and the speeds offered to there releases details public for others to see in
consumers fall short of the promised capacity of the the for of a teaser
standard. Time Warner calls its DOCSIS 3.0 service
Satellite Industry: The adoption of satellite television has harmed
TWC's ability to acquire and retain customers. EchoStar
Communications (DISH) and The DirecTV Group (DTV) have Internet Content: Alliance with industry players
poached subscribers from TWC, and satellite penetration has grown will customers view the content in the form of
at the expense of cable television Capgemini Services and its allied companies trailers/preview so will help them monetize on
services the content later
Internet: Nov 21, 2000, Earthlink, the country's second largest
Internet service provider, to provide Internet access over the cable
systems of Time Warner's cable division
11. Items HHLD Owns Ways Internet is used Cell Phone Features Used
PDA Online Banking/Bill paying (internet) Download Ring tones /video games (cell
Digital Video Recorder Read or contributed to Blogs phone)
Satellite Radio Subscription Gaming (casino-type, download, games) Email (via cell phone)
Voice over IP (VoIP) Download Podcasts Messaging (Instant, Picture or Text via cell
MP3 Player Download / Listen to Audio phone)
High Definition Television (HDTV) Download / Watch Video Stream Video (via cell phone)
Instant Messages Other Internet features (via cell phone)
Cell
12. Strengths Weakness
Leading Market Position - The Warner Bros. Pictures Group broke Filmed entertainment division lagging behind other business
the all–time industry worldwide box office record with a 2010 gross of units
$4.814 billion, which surpasses the prior record of $4.010 billion (set Heavily dependent on the US
by Warner Bros. in 2009
Diversified Product Portfolio - Five business segments: online,
cable, filmed entertainment, network services, and publishing
Strong Brand Equity - Time Warner Cable's way of positioning itself
as a lifestyle brand that happens to have innovative technology
Opportunity Threats
Global Expansion- Media and entertainment is concentrated on Online content growth from fragmented competitors
human population. Due the same reason China, India, Brazil, Russia Intense competitive environment
are prime markets to media companies Piracy
New Network Launches- TCW has 39 new channels to boosts iPad FCC regulatory issues
app channel lineup
Acquisitions - Acquisition of NaviSite (NaviSite has about 570
employees around the world. The company operates nine data
centers in the United States and the United Kingdom, two of which
are SAS 70 Type II certified data centers)
13. Strengths Weakness
Two Way Data Communications Capital Expenditures
Urban Growth Areas
Country Market Leader
Regional Barriers to Entry
Natural Monopoly
Additional Services
Opportunity Threats
Divest Non-core Assets / Businesses Digital Video Recorders - Skipping Commercials
All-access Pricing Sharing Pipes Government Reform
3D Televisions Digital Media
WiFi Home Calling Satellite Providers
Analog to Digital Switch
Data Intensive Applications
Triple-Play Service
14. All the major players are beginning to realize the concept of ‘Customer First”. Due to which they are adopting new
Dependence on
technologies. As there are finite number of vendors certified to provide these service to TWC and other players
Third Parties there is a constant threat of not be able to obtain necessary hardware, software and operational support
Technological advances and product innovations have increased and will likely continue to increase the
Competition number of alternatives available to TWC’s customers and potential customers, further intensifying competition
Legislation supported by regional telephone companies has been enacted in a number of states to allow these
Government
companies to enter the video distribution business under state-wide franchises and without obtaining local
Regulation franchise approval. Legislation of this kind has been enacted in some of the Company’s largest operating areas
September 30, 2010, Clearwire disclosed that it may not be able to continue to operate as a going concern.
Subsequently, in December 2010, Clearwire raised $1.404 billion in a private placement of debt securities. There
Risk Related to
can be no assurance that Clearwire will be able to obtain sufficient financing in the future to continue its business,
Competition and it is possible that the Company may record an impairment charge on its investment in Clearwire
Communications in the future
15. Time Warner Cable Content
Creation
Process Map
Sales &
Support
Supply
16. Department Purpose Pain area Concerns
Stop content piracy
Process Flow
Marketing, Sales and Revenue Generation
Internal politics affecting work
How to understand target
Customer Support Client retention populations choice before it is
and information flow
too late
Content Creation
Simplify planning process and
Content Creation & Formatting the content in the
fulfillment process Not Available
Management right format
Not Available Not Available Not Available
Supporting Activity
17. Plan & Execute
Sales Process
Marketing Campaign
Website Free
Visitor Open
Trials
Opportunity
Google AdWords
Emailer Marketing
Direct Mails
Call Center
Leads
TV Inbound
Calls Cross Sell
Radio
Events Present Negotiate Won
Trade Shows
PR
Customer
Lists
Contacts
Propose
Customer Billing Information Desk
Customer Support
Tech. Support Grievance center
18. Tools& Technology in use in TWC
Microsoft Word for Windows, PowerPoint, Excel, MRI, E-mail)
Nielsen’s Galaxy Explorer and ITVR specialized software ratings systems
NPower software
Omniture web analytics
Research Report tools like (MRI, PIB, DART, @plan, comScore, Omniture, AdRelevance)
Logistics applapplications(MIPCOM, MIPTV, LA Screenings, NATPE, IPJ, etc)
Internal online resources (i.e. Consumer Marketing Research, PIB reports
Interactive Campaigne tools( DoubleClick DE/Adtech Helios/Freewheel preferred), knowledge of Flash, Rich Media, DHTML)
Web Applications ( Flash (AS2 and AS3), Flash certification desired HTML5, Javascript, CSS3, PHP, Java Server pages, Photoshop proficiency
MySQL, Apache HTTP Server, Haproxy, Python, C#, Flash video, PHP/Java , database MySQL and in limited instances, Oracle)
Search engine marketing or e-commerce (EST, DTO etc)
Account management (Siebel, SAP)
Networking protocols such as TCP/IP, DHCP, VPN, FTP, SMTP, SNMP, DNS, HTTP and etc
Web serving products such as Apache, Tomcat, Drupal & NGINX
UNIX such as Solaris, RedHat, Ubuntu CentOS, FreeBSD and SUSE Linux. The engineer will support the management and monitoring (ZenOss,
Netcool, WhatsUpGold, TPC) of system resources, problem analysis, system troubleshooting, COTS, configuration management (puppet, Opsware),
systems automation (chef)
Server-side technologies including Spring, Hibernate, Velocity / JSP, HTML, Ant
CMS/blogging platforms
19. Satellite
35 mm
Film
Internet
Video Tapes
Non Linear Servers
Editor Print
Tapes Tapes
Production Post Distribution Fulfillment Archiving
Shooting Editing & Transmission or
Copying Vault Library
Recording Graphics Delivery
20. Linear Product Work Flow
Planning Production Post Distribution Fulfillment Archiving
Shooting Editing & Transmission
Copying Vault Library
Recording Graphics or Delivery
Repurpose Production Cycle
Post Distribution
Planning Production Fulfillment Archiving
Repurpose Archiving
21. Tools& Technology in use in TWC
Microsoft for Word, Access ,PowerPoint, Excel, MRI, E-mail, SharePoint
Cognos reporting tool, Cognos analysis studio, Tableau, and Microstrategy
Automated Dialer Systems
NOSA ordering kiosk
Adobe Photoshop, Apple Final Cut Pro, Avid Media Composer, or Adobe Premiere
CSG billing system, DOCSIS, Empirix, IPMT, Remedy
CAD
DNS, DHCP, and e-mail systems, HFC network architecture
Windows Active Directory, Exchange Server, LAN Administration, Windows NT/2000/2003 servers, Exchange, SQL and various Linux versions
CA Clarity
iPhone, Android, RIM, and Windows mobile platform
Time Warner Cable proprietary systems
22. Administrative/Clerical
Customer Service, Engineering/ Finance/
Ad Sales Marketing, Sales Marketing, Sales
Marketing, Sales Technical Ope. Accounting
Construction Human Resources
Technical
Engineering Human Resources HR for Sales
Operations
IT Department Legal Department
Finance/Accounting
Information
Internship/Trainee,
Ad Sales Technology Telecomm
Purchasing
Services
Facilities/Security Govt. & Corp. Affairs
23. Tools& Technology in use in TWC
Microsoft for Word, Access ,PowerPoint, Excel, MRI, E-mail, SharePoint
HDI, MCSE, MCSA, MCP, Network+
PeopleSoft environment
Oracle Incentive Compensation (OIC) project
Kronos Workforce Central v5.0, Crystal reports, Kronos Connect
PeopleSoft HRMS (v 8.3 or higher)
Convergys or CSG billing systems, Advanced Excel skills, Access, Monarch and Cognos, Hyperion, SAS, ACL (including Exchange Server),
Informatica ETL, Informatica PowerCenter/PowerMart products
Microsoft SQL 2005 and 2008
HTML, XML, JavaScript, SQL, VB.NET, and ASP.NET, .Net, Java, Perl, Python, or Ruby
Oracle databases, Netezza
CPA, CIA, CFE or CISA
EIS Security Vulnerability Management
Windows Active Directory, Exchange Server, LAN Administration, Windows NT/2000/2003 servers, Exchange, SQL and various Linux versions
UNIX/LINUX server
Social media resources, Twitter, LinkedIn, Facebook
Quality tools OnBase, Tidal, Vista Plus
Programming in IBM AS/400 using RPG/IV, RPG/ILE and CL
Web portal products, XML, ASP.NET, C#.NET
25. Oracle E-Business Suite 11.5: Financials, Projects
Longview Khalix (HBO)
Enterprise
Microsoft Exchange Oracle E-Business Suite 11.5: iProcurement, iSupplier
Application
Microsoft Outlook Portal, Sourcing, Manufacturing
Oracle PeopleSoft Financials
ICSA Software
Artesia Technologies International Blueprint
TEAMS digital asset OneWorld records
management management SAP Business Objects BusinessObjects XI: Data
dBase database Microsoft Access Integrator XI, Web Intelligence,
Data Management &
management Microsoft SQL Server OLAP Intelligence, Performance Manager, Dashboard
Business Intelligence
eCopy document 2005 Manager, Crystal
imaging Oracle 8i, 9i Database Reports XI (TBS)
IBM Cognos 8 Business Quantum ADIC StorNext
Intelligence shared disk file system
(TBS)
BA-Insight Longitude search feature for SharePoint
Server
Microsoft Office SharePoint Portal Server 2003 (Turner
Fibre Channel Storage SAN (TBS)
Network Sales)
HP Compaq Tru64 UNIX
Hardware/OS/ Microsoft Windows 2000 Server
Linux
Systems Environment RIM BlackBerry
Microsoft Active Directory
Sun Solaris
Oracle Corporation
VMware
Hewlett-Packard (HP)
26. AJAX
Compuware QACenter JavaScript Oracle HTTP Server
NUnit unit testing
CorasWorks Workplace Microsoft .NET (OHS)
framework
Suite (Turner Network Framework: ASP.NET, Oracle Statspack utility
Web Services & Oracle 9i Application
Sales) VB.NET Perl scripts
Application Server
HP Mercury QuickTest Microsoft Active Server Quest
Development Oracle BEA Tuxedo
Professional Pages (ASP) Red Hat iPlanet
Oracle Developer Suite:
Infragistics Microsoft Visual Studio Calendar Server
Discoverer
Interwoven iManage Microsoft VPScript TestQuest
WorkSite
Attachmate NetIQ AppManager NetApp SnapDrive, SnapMirror, SnapManager
Networking,
ContentGuard digital rights management Oracle Recovery Manager (RMAN)
Management &
Iron Mountain data backup Symantec Veritas Backup Exec
Security NetApp Data OnTap
Accenture Global Services to implement DAM technology
Other Technologies,
MCSi systems integration: Atlanta, Ga. Network Operations Facility (TBS)
Applications &
Microsoft Office, Visio
Business Initiatives Time Warner Human Resources NeTWrk application
27. Area Primary Vendor Secondary Vendor Service Segment Decision maker
Customer Care
Dimension Data Holdings Document Management Maneesh Dhir (EVP,
plc. (DiData) Customer Care AOL International)
Xerox Corporation Application Management, Barry Meyer (Chairman
Business Process Convergys Corp.
Essar Global Limited Data Center Outsourcing, and Chief executive),
Outsourcing
Capgemini Desktop Outsourcing, Alan Horn (President)
Hewlett-Packard (HP) Finance and Accounting, Sam Howe (Executive
Network Management VP and CMO)
Billing Services
Deploy & Support Hardware Deploy and David Cole (SVP
Hewlett-Packard (HP) Details not available
Support Operations)
Oracle Corporation Systems Integration Chris Cookson (President
Systems Integration Internet Cable
Hewlett-Packard (HP) Network Consulting and of Technical Operations
Corporation
Integration and CTO)
Details not available Details not available
IT Outsourcing Omniture Application Management
28. Engagement Existing
Time Numeric's Other Details
Type Vendor
Aegis to provide customer service and
Services Contract Value: $70,000,000
technical support to AOL customers.
Total Contract Length: 36
AOL will transfer more than 1,000 plus
Business Essar Geographic Scope Macro Region: Global(Puerto
30th, April of its employees. AOL commenced
Process Global Rico, Mexico, Argentina, India, China, Australia,
2011 call centre operations in July 2003
Outsourcing Limited Japan, United Kingdom, Spain, Netherlands, Italy,
Germany, France, Austria, Canada, USA)
Project Owner-Maneesh Dhir (EVP,
Price Methodology: Fixed Price
AOL International)
Services Contract Value: $23,000,000 Xerox is digitized documents into the
10th, Business Xerox
Total Contract Length: 60 company's existing enterprise
September, Process Corporation
Geographic Scope Country: USA resource planning (ERP) system for
2011 Outsourcing
Price Methodology: Fixed Price AOL
Capgemini is supporting Warner Bros.
its global delivery centers in Poland
Services Contract Value: $750,000,000 and India. Poland most likely will
Business
31th, March, Total Contract Length: 84 support F&A work
Outsourcing Capgemini
2016 Geographic Scope Country: USA
Engagement
Price Methodology: Combination Project Owners-Barry Meyer
(Chairman and Chief executive), Alan
Horn (President)
Convergys product e-Care is a
alternative customer contact channels
Services Contract Value: $45,000,000
24th, Business include both email and online chat in
Convergys Total Contract Length: 84
September, Outsourcing both English and Spanish
Corporation Geographic Scope Country: USA
2016 Engagement
Price Methodology: Fixed Price
Project Owner- Sam Howe (Executive
VP and CMO)
30. John Drudick
Akhilesh Sharma Kirk Cohen
Regional Director, IT, Director
AD & BI, kirk.cohen@twcable.com
akhilesh.sharma@twcable.com, Ph- 704-731-3076
Ph-336-217-3111
Rod Creswell Samantha Loken Rick Rossomando
Manager, Business Intelligence, k Manager, Business Intelligence t Manager, Business Intelligence
rod.creswell@twcable.com samantha.loken@twcable.com rick.rossomando@twcable.com
Ph- 704-731-1349 Ph- 704-731-3403 Ph- 704-731-3443
Key Contact: Michael Diamond, Senior Vice President of Marketing, Time Warner Cable, Inc
Responsibilities for pricing, marketing strategy, planning, research, marketing effectiveness, customer analytics and database marketing solutions
Areas of Concern:
“Michael Diamond, Senior VP of Marketing Strategy and Intelligence at Time Warner Cable, said that “As nice as the conversations are, around the tools
and the process, around structured and unstructured data, the reality is it’s still human politics and how the stuff gets used. And I always wondered whether
we probably just aren’t aligning the incentives well.” “So often,” he said, “an employee or salesman isn’t compensated based on how other people are using
his information-he’s compensated on how much product or how many jobs he sold. So that always seems to me sort of a bit of a missing element.” “
31. John Drudick
Jesse Salber Jim Wilkinson Mike Mendenhall
Regional Director, IT, Manager, IT Operations Manager, IT Operations
jesse.salber@twcable.com, jim.wilkinson@twcable.com mike.mendenhall@twcable.com
Ph-704-378-2909 Ph- 704-731-3414 Ph- 704-378-2974
Frank Boncimino
Scott Cannada Cheryl Williams Tom Hageman
Senior Director, IT Billing Services Senior Manager, TS Group VP, IT Back Office Solutions
scott.cannada@twcable.com cheryl.williams@twcable.com tom.hageman@twcable.com
Ph- 704-731-3292 Ph- 704-731-3328 Ph- 704-731-3639
32. Name Title Area Phone Email
Cesar Beltran Senior VP, Information Technology (NY) IT Operations 212-598-1767 cesar.beltran@twcable.com
Sagi Shimonovitz Vice President, IT Infrastructure (West Region) Infrastructure 310-563-5888 sagi.shimonovitz@twcable.com
Frank Boncimino Chief Information Officer Chief Information Officer 704-731-3333 Frank.Boncimino@twcable.com
Joseph Viens Director, Enterprise Business Continuity & Crisis Management Information Security 704-731-3841 joe.viens@twcable.com
Brian Waff Director, Network Infrastructure Services Infrastructure 704-731-3310 brian.waff@twcable.com
Adrianne McDonald Director, Infrastructure Delivery Infrastructure 704-731-3707 adrianne.mcdonald@twcable.com
Jason Oliver Regional Director, Critical Infrastructure Infrastructure 704-378-2960 jason.oliver@twcable.com
Mike Casey Director, Business Support Systems IT Operations 704-731-3111 mike.casey@twcable.com
Dawn Covington Director, IT Project Management Project Management 704-378-2980 dawn.covington@twcable.com
Rob Lowe Senior Director, Corporate Telecommunications Telecommunications 704-731-3850 rob.lowe@twcable.com
Bridgette Brown Executive Assistant, Frank Boncimino Executive Assistant 704-731-3350 bridgette.brown@twcable.com
Michael Mow Senior Manager, Enterprise Data Centers Data Center 704-731-3553 michael.mow@twcable.com
Bernie Sumcad Manager, IT Security Consultation, Reconnaissance, & Attack Team Information Security 704-731-1295 bernard.sumcad@twcable.com
Prentis Brooks Senior Manager, Enterprise Technical Security Information Security 704-731-3408 prentis.brooks@twcable.com
Brandon Lynch Manager, Network Infrastructure Services Infrastructure 704-731-3345 brandon.lynch@twcable.com
Jason Warren Senior Manager, IT Systems Operations IT Operations 704-378-2961 jason.warren@twcable.com
Gary Johnson Senior Manager, Enterprise QA Quality Assurance 704-731-3881 gary.johnson@twcable.com
Eric Roth Manager, Network Engineering Networking 704-731-3346 eric.roth@twcable.com
Daniel Jansen Senior Manager, Enterprise Data Centers Data Center 704-731-3553 djansen1326@weverl.com
Cindy Green-Ortiz Program Manager, Enterprise Information Security Information Security 704-731-3341 cindy.green-ortiz@twcable.com
Cyndee Everman Vice President, Business Systems Support HR / Financial / ERP Systems 704-731-3271 cyndee.everman@twcable.com
John Drudick Vice President, IT & Infrastructure Operations Infrastructure 704-731-3301 john.drudick@twcable.com
Gary Cronk Vice President, Technology Strategy IT Strategy 704-731-3344 gary.cronk@twcable.com
Ramin Rastin Regional CIO, Information Technology (Ohio) Chief Information Officer 614-481-5041 Ramin.Rastin@twcable.com
Michael O'Donnell Senior Manager, ISP Security (D.C) Information Security 703-345-2595 michael.odonnell@twcable.com
Kurt Hamm Regional Director, Call Center Telephony Infrastructure 803-251-5365 kurt.hamm@twcable.com
David Sanford Vice President, IT (Texas Region) IT Operations 469-464-4549 david.sanford@twcable.com
33. The four key areas of IT spending are:
– Security
– Data Services
– Application Development & Integration and
– Systems Planning & Design Consulting
36. Barriers to Entry Industry Rivalry
Big players are able to maintain high levels of capital Rivalry is strong between broadcasters to purchase the
expenditure in purchasing rights to the most popular content broadcasting rights for the most popular programs, events and
sporting events
Very High Risk
Difficult for new entrants to secure the rights to popular programs
Players within the market are typically large, owning multiple
New entrants also have to ensure that they comply with
High Risk
television channels so that they have a high level of assets, with
regulations as monitored by the Federal Communications
high fixed costs and exit costs
Commission (FCC)
Rivalry is greater between players broadcasting shows and
events of similar genres
Supplier Power Threat of Substitute
A significant increase in popularity of other entertainment
Medium High Risk
Production companies form a major supplier A rise of downloading programs through the internet, both
Medium Risk
legally and illegally
Typically depends upon the quality of content
TV is still the most effective form of advertising
Bargaining Power of Buyers
Sensitive to the increasing concentration and dominance of
cable and satellite program distributors
Distributors are demanding higher-quality program
productions in the HD digital format, to satisfy subscribers'
unique interests
37. Threat of Substitute Barriers to Entry
Illegal downloading through the internet and video piracy
Diversity of audiences provides chances for both big and
Cinema experience is still attractive
smaller players
Medium High Risk
Industry Rivalry Fixed costs do not have to be high as independent films can
Medium Risk
There are a number of large market players, movie be made on a low budget, giving a successful independent
production companies and independent companies film a high profit-to-cost ratio, while a failure would incur
The wide range and diversity of audience tastes allows films minimal losses
scope for significant differentiation in terms of genre and
Current market situation does not offer an attractive
content
prospect
Supplier Power Bargaining Power of Buyers
Supplies required by film production companies include: Large number of potential customers
Medium Low Risk
scripts, costumes, make-up, props, sets, cameras, film
stock, lighting, and stunt and action equipment.
Low Risk
Revenue highly rely on movie industry
38. TWC has been a positive change coming out of the
recession-
Video services being the Primary line of business has shows a
growth of 2.2%
High-Speed Data the second largest revenue source showing
a growth of 9.7%
And Voice services showing a growth of 7.7%
The reason for growth have been value for money services and
adaptation technologies which are customer driven
In total, the company has seen a rise of 5.6% in its total revenue
from 2009
31-Dec-10 31-Dec-09 Change %
Residential video 12,257 12,699 -3.50%
Commercial video 165 160 3.10%
Residential high-speed data 9,469 8,994 5.30%
Commercial high-speed data 334 295 13.20%
Residential Digital Phone 4,385 4,153 5.60%
Commercial Digital Phone 111 67 65.70%
Primary service units 26,721 26,368 1.30%
Customer relationships 14,496 14,572 -0.50%
Double play 4,866 4,900 -0.70%
Triple play 3,680 3,448 6.70%
39. Residential Services Commercial Services
Video Services Video Services- TWC served 165,000
Programming tiers-TWC had approximately commercial video subscribers
12.3 million residential video subscribers High-speed Data, Networking and Transport
On-Demand services Services
DVR service-51.7%, or approximately 4.6 High-speed data service- TWC had 334,000
million, of TWC’s residential and commercial commercial high-speed data subscribers
digital video subscribers also subscribed to its Commercial networking and transport
DVR service services-
Enhanced TV services Acquisition of NaviSite
TV Everywhere capability-TWC plans to Voice Services- TWC had 111,000 commercial
offer additional content via its TV Everywhere Digital Phone subscribers
capability during 2011 Advertising- TWC sells advertising in its owned
and operated news channels and its
High-speed Data Services-TWC served Roadrunner.com portal to local and regional
approximately 9.5 million residential high-speed advertisers
data subscribers Advanced Advertising- VOD channel
Road Runner Broadband customers receive coupons, samples and/or
Mobile Internet- The Company had 13,000 brochures be at home, which allows TWC to
wireless mobile broadband subscribers provide advertisers with feedback about the
impact of their advertising and the value of
Voice Services-TWC served approximately 4.4 interactive features
million residential Digital Home Phone
subscribers
40. Revenue Segmentation Costs and Expenses
Revenue from Franchise Rights & Good Will
41. Time Warner Time Warner Disney News Corp. CBS Corp Viacom
Cable
Media Networks $18.9 B $11.7B $17.1B $15B $10.6B $8.2B
–
Film Entertainment – $11.0B $6.7B $7.6B $5.4B
– – – – –
Parks & Resorts $10.7B
– – – –
Consumer Products $2.6B –
– – – – –
Interactive Media $.76B
– – –
Publishing $3.7B $8.5B $.79B
– – – – –
Others $1.5B
– – – – $1.7B –
Outdoor
42. Name 2009 2010 Growth in spending
Time Warner Inc. 2,557.81 2,558.53 0.0%
The News Corporation Limited 1,817.58 1,818.10 0.0%
The DIRECTV Group, Inc. 1,161.76 1,222.71 5.2%
Time Warner Cable Inc. 1,019.50 1,072.99 5.2%
CBS Corporation 833.03 876.73 5.2%
DISH Network Corporation 698.25 734.89 5.2%
R. R. Donnelley & Sons Company 696.19 732.72 5.2%
Gannett Co., Inc. 463.82 488.16 5.2%
Cablevision Systems Corporation 442.12 465.32 5.2%
Universal Music Group 419.22 441.22 5.2%
CC Media Holdings, Inc. 410.19 431.71 5.2%
The McGraw-Hill Companies, Inc. 390.47 410.96 5.2%
Bloomberg LP 375.37 395.06 5.2%
Tribune Company 313.72 330.19 5.2%
44. Competitor Engagement focus Market Focus is on Average Contract Average Key Clients
is on Size Contract Length
Primary:
Application
Management
Primary:
Data Center Sony Corporation
IT Outsourcing
Outsourcing Belo Corp.,
IBM $258.32 million 6.1 Years
Walt Disney Company
Secondary:
Secondary: National Amusements
System Integration
Desktop & network
Management
System Integration
Primary: Primary:
Public Broadcasting
Application Customer Application
Service
Development Development
Comcast
System Integration System Integration
Simon & Schuster,
Accenture $19 million 2.2 Years
Surewest
Secondary:
Communications
Secondary: Desktop & network
Scripps Networks
IT Outsourcing Management
Interactive
Application Sony Pictures
Project Based
TCS Management $5.5 million 1.5 years Entertainment
Outsourcing
System Integration Simon & Schuster
Wipro Primary focus in on Customer application development in western Europe
Infosys Primary focus is on It outsourcing engagement in telephone and radio communications in TME sector
45. Strategy Focus Tools Focus Markets & Listed Other Details
Segments Clients
Accenture To gain insight in client Entertainment Digital Consumer North America is the primary Accenture has
space in order to identify Broadcast Solution focus region for Media & teamed up with
new business and Publishing Digital Entertainment Microsoft, is
technology trends and Portal companies Monetization Public Broadcasting Service delivering the
formulate and implement Solution Comcast Microsoft Connected
solutions for clients Digital Supply CBS Services Framework
The company has increased Chain Solution Scripps Networks Interactive
its focus on in intellectual
property as on August 31,
2009, and had 2,080 patent
applications pending in the
United States and other
jurisdictions
IBM IBM is making a shift in its Entertainment Workflow North America along with
business model from Broadcast Transformation Western Europe are the
hardware to software and On-line Digital consumer primary Media and
services Cable Dynamic entertainment markets for IBM
Focus on Smarter Planet Publishing Infrastructure Belo
and Industry Frameworks Satellite Orbit Canada
Sports Sony Pictures Entertainment
Advertising Viacom
Walt Disney
TCS TCS has set up Media and IS Entertainment They have developed North America is the primary Microsoft & TCS
Centre of Excellence (CoE) to (Film & Music) tools for remote video focus region accounting for have set up COE for
create new digital products by Broadcasting and processing system major virtualization in
leveraging TCS’ Innovation Cable and portion of the revenue Chennai on
Labs and Domain expertise Publishing content management Sony Pictures Entertainment September 09, 2009
Information solution for industry Simon & Schuster
services wide Digital Services
New Media Platform
Gaming
46. Strategy Focus Tools Focus Markets & Listed Other Details
Segments Clients
Wipro Wipro is creating an integrated Publishing Content India and EMEA region are the One of the focus
portfolio of customer offerings (Reader's Digest Management & major areas where the areas in Media is
built on a 'One Wipro' model Association, Inc. ) Distribution contracts have been won Information
that offers solutions across the Information Ad, rights and TeliaSonera AB Management
spectrum - consulting, Green Services royalty Dishnet Wireless (hybrid
IT Education management Aircel Limited environments &
Filmed & Music Client analytical Uninor apply multimedia
Entertainment solution and ITV PLC analytics for
Broadcasting adaptive learning business insights)
Cable & Satellite application TME results in
New Media 29% of its IT
service revenue
(2009)
Infosys Customer Focus- Gaining Digitization Flypp an application EMEA and APAC are the They have
more domain expertise and Enterprise platform for mobile primary focus region. Focus is allocated a
increase the revenue from Application operators that primarily on communication specific R & D
existing client base Integration enables sector primary client ‘s being center focusing on
Developing the global Content monetization through Telstra service, network
delivery Model in North monetization ready-to-use T-Mobile and applications in
America and in Latin (Gaming) experiential TME sector
American countries applications across The focus in TME
devices sector is in three
specific areas-
– Product/Servic
e Provisioning
– Regulation
Compliance
– End Customer
Requirements
47. Application Data Center Custom System Integration Managed Hosting
Management Outsourcing Application Services
Development
Accenture Accenture Accenture Accenture ILC Alliance Data
Amdocs Limited Acxiom Corporation Cognizant Amdocs Limited Intelligroup Inc. Systems (ADS)
AT&T Inc. Amdocs Limited Technology Art Technology IT Masters CGI Group Inc.
CGI Group Inc. Cognizant Solutions (CTS) Group, Inc (ATG) Nexgenic Inc. Verizon
Cognizant Technology HCL Enterprise Auspice Corporation Nextera Enterprises Communications
Technology Solutions (CTS) US Interactive, Inc. Avaya Inc. Oracle Corporation Inc.
Solutions (CTS) Computer Sciences Xceed BMC Software Sapient Corporation Xerox Corporation
Convergys Corporation (CSC) Cisco Systems, Inc. Siemens AG Savvis Inc.
Corporation HCL Enterprise Cognizant SmartForce
Dell Inc. Hewlett-Packard Technology Sony Corporation
Futurelink (HP) Solutions (CTS) Storage Area
Global Sports IBM Corporation ComArch S.A. Networks
Grupo ASSA TELUS Corporation Convergys SumTotal Systems,
HCL Enterprise Wipro Limited Corporation Inc.
Hewlett-Packard Cybernet- Sybase, Inc.
(HP) SlashSupport (CSS) Tata Group
IBM Corporation Electronics for Ventyx Inc.
Managed Imaging, Inc.(Efi) Working Concepts
Operations EMC Corporation Xerox Corporation
Oracle Corporation Grupo ASSA
Tata Group Hewlett-Packard
TELUS Corporation (HP)
Xerox Corporation IBM Corporation
48. Name & Location Overview Company in Brief Specialty Key Contacts
Operational Revenue Costs and Expenses
CableTV
For over 12 years, itaas has IPTV Ms. Vibha Rustagi,
worked with all iTV constituents - ITV Founding Partner
ETV Mr. Jaspal Bhasin,
service providers, technology Type: Privately Held
Itass EBIF Founding Partner &
suppliers, application developers Employees: 51-200 COO
OCAP
11695 Johns Creek and programmers - to create and Website: Mr. Jatin Desai,
Tru2way
Pkwy bring iTV solutions to market. http://www.itaas.com Founding Partner &
Video
Johns Creek, GA With advanced digital Industry: CTO
MPEG
30097 development expertise, tools, lab Telecommunications Mr. Jamil Elayan, VP of
U.S embedded software Marketing & Business
facilities and deployment support Founded: 1999 Home Networking Development
across a broad range of cable Flash Mr. Roger Demuth, VP
TV and IPTV platforms Widgets of Engineering
CEA