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10 Dicas para quem quer trabalhar com Comunicação Digital

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10 dicas para quem quer trabalhar com Comunicação Digital e Mídias Sociais.

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10 Dicas para quem quer trabalhar com Comunicação Digital

  1. 1. 10 Dicas paraquem quer trabalhar comComunicaçãoDigitalTrabalhar em Comunicação Digital
  2. 2. 1. Aprende quem quer Não existe mais esse papo de “não tem curso focado em tal coisa” ou “os eventos só rolam em São Paulo”. E nem precisa “tirar a bunda da cadeira”: basta uma conexão e você pode acessar slides, webinars, artigos, livros, vídeos, bases de dados, enquetes etc.Se você é do tipo que só aprende quando tem um professor lhe cobrando em uma sala de aula, você vai ficar (na verdade já é) obsoleto.Trabalhar em Comunicação Digital
  3. 3. 2. Línguas são suas amigas Quanto mais línguas você souber, mais você poderá aprender. Inglês é indispensável, espanhol, francês, alemão e italiano podem ajudar muito. Línguas menos comuns como chinês e japonês podem ser um diferencial enorme, porque vai lhe dar a oportunidade de conhecer outros ambientes e padrões de comunicação. Mas não me venha com “sou social media” ou “social media analyst”. Inglês é pra ler e aprender, pra falar com seus colegas brasileiros use o português.Trabalhar em Comunicação Digital
  4. 4. 3. Casa de ferreiro, espeto de ferro Você fala besteira aos quatro ventos? Seus perfis e interações nas mídias sociais dizem muito sobre você. Se o empregador vê uma falha de boas práticas ou, pior, uma falha ética, já corta o currículo. Use suas mídias sociais a seu favor.Trabalhar em Comunicação Digital
  5. 5. 4. Currículo Digital Se você realmente quer o emprego, pense que o currículo “em papel” ou pdf é só uma parte da coisa. Parte, inclusive, cada vez mais dispensável. Formulários online e mídias sociais são utilizadas no mercado para seleção de profissionais. Respeite os formatos. Em boa parte dos casos de processos seletivos de agências de mídia social, existe o campo pra colocar Twitter, Facebook, MeAdiciona etc… Coloque todos. Se você tem vergonha ou acha que alguma presença online sua pode lhe prejudicar, você não está preparado para esse trabalho.Trabalhar em Comunicação Digital
  6. 6. 5. Sem Dogmatismos Gente chamada de “guru” já me deixa com o pé atrás. Mas gente que se auto-entitula me causa repúdio. É o mesmo que acontece quando se publica livro, blog ou posts com títulos envolvendo palavras como “bíblia”, “guia”, “definitivo”, “tudo”. Nada em comunicação é assim. Tudo se transforma na sociedade. Imagine então na comunicação digital!Trabalhar em Comunicação Digital
  7. 7. 6. “Quem com porcos anda…” Continuando com mais um ditado: quem com porcos anda, farelo come. Associe-se a pessoas engajadas e éticas. Acima de tudo, tenha valores e critérios. Não se associe a um profissional, blog ou veículo, por exemplo, só porque é muito popular. Alcance não é nada quando isolado, quando vazio.Trabalhar em Comunicação Digital
  8. 8. 7. No computador e no papel Na verdade, o título dessa dica tá cada vez menos apropriado, ainda bem! “Clássicos” das áreas de comunicação, sociologia, filosofia, psicologia são digitalizados, viram ebooks (pagos ou „piratas‟) e é possível acessar verdadeiras “bibliotecas universitárias” em pdf, como a Library.nu. Então, entre as bibliotecas da sua cidade, repositórios online, ebooks e livros digitalizados, entenda a comunicação e áreas correlatas com os clássicos.Trabalhar em Comunicação Digital
  9. 9. 8. Bom Senso No final de contas, tudo se trata de bom senso. Tenha bom senso em todos os casos. Não seja agressivo na prospecção de vagas, não force relacionamentos… Mostre que você pode planejar e gerenciar presenças digitais de grandes empresas.Trabalhar em Comunicação Digital
  10. 10. 9. Produza! Produzir conteúdo é sempre necessário, seja pra quem ainda não teve muita oportunidade de mostrar trabalho, seja pra quem tá no estabelecido no mercado. Produzindo você treina, pensa, se inova, mostra do que é capaz e ainda faz contatos e conhece coisas, pessoas e pensamentos novos.Trabalhar em Comunicação Digital
  11. 11. 10. Não basta pôr o ovo, tem que cacarejar! Eu vi essa frase pela primeira vez em um blog sobre publicidade e a uso constantemente desde então. Se você segue todas as dicas acima, faça com que seus pontos positivos possam ser vistos. Auto-promoção é algo legal sim, desde que usada com inteligência e parcimônia.Trabalhar em Comunicação Digital
  12. 12. Conexões: Tarcízio Silva www.tarciziosilva.com.br www.slideshare.net/tarushijio www.linkedin.com/in/tarciziosilva www.twitter.com/tarushijio eu@tarciziosilva.com.br Imagens: 1 - http://www.flickr.com/photos/spigoo/2099231; 2 - http://www.flickr.com/photos/kmndr/1479800326; 3 - http://www.flickr.com/photos/92155448@N00/28226557; 4 - http://www.photoxpress.com/stock- photos/publication/colours/paper/5513969; 5 - http://thefreeman.net; 6 - http://www.imageafter.com/image.php?image=b1pigs001.jpg; 7 - http://www.flickr.com/photos/book_slut/109361863; 8 - http://www.sxc.hu/photo/526562; 9 - http://www.flickr.com/photos/coyotejack/2566090619; 10 - http://www.sxc.hu/photo/469041Trabalhar em Comunicação Digital

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