Presentation for the UX workshop I conducted at a Startup Leadership Program in Gurgaon on behalf of Paperkite. Its not about you entrepreneurs, its always about the users.

1. UXFundamentals
Tarun Sharma

2. UX
What is User Experience?
I may as well
Google it.
user experience
noun
noun: user experience; plural noun: user experiences
the overall experience of a person using a product such as a website or computer application,
especially in terms of how easy or pleasing it is to use.

3. I’m UX
I am what user experiences
I’m UII am what user interacts with

4. Look and feel
of the UI
Product
Offerings
User
Gratification
Ease of
Use
Product
Focus
User
Expectations
Market
Positioning
Competition
Features
User Interface
Trends
Platform
Limitations
Information
Architecture
Product
Experience
User Experience is the cumulation of multiple aspects of your product

5. Lets zoom out
What do these building blocks aim to achieve?

6. Time
The most valuable aspect of any relationship

7. Focus on the New
Copying the success stories will take you only so far

8. Awesome!
Flair
Too Little | Too Much
You win a medal
You win a medal

9. Momentum
Let your community speak for you

10. Context
Context is everything
vs

11. My MVP
My additional features
My user hooks
Let us skip making a list of elements for a good User Experience.

12. Why am I here?
Why should I stay here?
Why would I come back?
Let us, instead, question the user’s subconscious.

13. Principles
Keep it simple
Build a User-Centric User Experience

14. Actionability
What can I do with all this content?
Principles

15. Modularity
So much to do, so easy to do it.
Principles

16. Ease of Use
I am able to grasp all the features!
Principles

17. Map the Journeys
This is how I want to use this product.
Principles

18. It’s all about the Do’s
Let us sum it all up
Dont'sandDo’s

19. Use existing patterns
but innovate on value
Don’t forget that your focus is your MVP
Do’s

20. Support multiple
touch points
Don’t let user’s laziness be an excuse
Do’s

21. Provide actionability
not just data dump
Don’t assume that good content ensures retention
Do’s

22. Always
involve your user
Don’t base all your strategies on your idea of what user wants. Involve him.
Do’s

23. Cheers!
Tarun Sharma
Make great products