1) PresentationToys is a start-up company founded by six people to produce educational and cultural toys for children. 2) They will produce three types of toys: cultural, letter, and phonic toys to teach children about culture, improve vocabulary and teach phonics. 3) Their goals are to create a profitable company, develop innovative educational toys, and improve children's learning through cultural toys.

1. PRESENTATIONTOYS BUSINESSSIX DIMENSIONS

3. M. SHEHZAD (FM)

4. M. MUSLIM (QCM)

5. TAIMOOR ALAM (PM)

6. ZUHAIR MEHBOOB (LM)

8. PRODUCTS CULTURAL TOY LETTER TOY PHONIC TOY

9. CULTURAL TOYS TEACHES CHILDREN ABOUT OUR CULTURES DIFFERENT BACKGROUND OF OUR COUNTRY URBAN AND RURAL AREAS

10. LETTER TOYS DEVELOP A COMMON SENSE IMPROVE THEIR VOCABULARY

11. PHONIC TOYS RESEMBLING TO MINI PC TEACHES PHONIC SKILLS RECITING OF QURAN WITH A CLICK OF A BUTTON

12. 6D VISION: We want to be the most important toy producers in the country leading children to be intact with our culture and religion.

13. MISSION To make the highest quality educational and cultural toys available. The more children that learn basic functions from our toys, the more successful we are.

14. Keys to Success Develop creative, educational, cultural toys. Adopt strict financial controls. Listen carefully to the customers. Strong built relations with supplier.

15. GOALS Create a profitable company. Develop innovative, educational toys. Improve the learning curve for children through the use of cultural toys.

16. OBJECTIVES With in next couple of years achieve break even Expand business with in twin cities in next 3 years. Introducing new categories of cultural toys

17. MARKET ANALYSIS SUMMARY The market for educational is divided into two distinct segments Individual Consumers Whole sellers

18. CONT………. Individual consumers: This group is parents or grandparents who are purchasing the toy for a specific child. Wholesale purchasers: This segment is schools, daycare centers, etc., commercial businesses that are buying the product for their clients to use.

19. MARKET SEGMENTATION As mentioned 6D has segmented the market into two distinct customers Individuals Businesses

20. INTERVIEW Monthly income Number and age Helps you in buying the toys Educational aspects of culture price matter or quality

21. INDUSTRY ANALYSIS Many different toy manufacturers. There is a niche of educational toy manufacturers. This niche is fairly new within the last five years Educational tools becomes more legitimized.

22. INDUSTRY ANALYSIS Our toys are designed to captivates a child's attention while teaching them constructive skills

23. COMPETITION AND BUYING PATTERNS The two main competitors are: Plug n Play: They currently have one main product line that teaches phonic. Toy land:This company was founded couple of years ago has a total of seven different products.

24. STRATEGY AND IMPLEMENTATION SUMMARY Three competitive edges Educational Cultural Engineering expertise For the production of toys. Helping in building skills. quickly gain market share. Developing a reputation for making effective teaching toys.

25. MARKETING STRATEGY Products are truly educational and cultural promoting devices. element of "toy" is used to keep the children engaged. Two distinct customer groups Individual Business Advertisement and marketing Bill boards at Air Ports Programs at different schools Promotions in Magazines and newspapers Tags

26. Sales Strategy Tailored strategy for each customer group Individuals Business Businesses are buying all of the products for addressing different skills Its important as businesses are routine customers If the customer is happy, he/she might become a long term customer.

27. SALES FORECAST First three months no sales. Gradual increase in sales till the end of year one. Year two and three growth is fairly steep. Fourth year will bring sales.

28. SALES FORECAST

29. Operations Strategy Outsource the manufacture of all of its products because Outsourcing will keep overhead costs to a minimum It allow the management team to focus on marketing and new product development. 6D will reduce financial risks by not committing to the expense of a manufacturing facility. Increasing the scalability of the business model.

30. WEB PLAN SUMMARY Website as the key marketing tool for distribution. Inexpensive and effective method of providing information. Site have two areas: FIRST FOR GENERAL INFORMATION SECOND FOR RETAILERS/DISTRIBUTORS. Site will also have info about inventory. Back end data is also available.

31. WEBSITE MARKETING STRATEGY Strategy is simple and straightforward. URL printed on all items for customers. Site available to a wide range of search engines. Affiliate Marketing would be available. Knowing the product but not the company, a customer could be directed to 6D.

32. DEVELOPMENT REQUIREMENTS Site will be developed by programmers. Once the architecture of the website is designed, it wont take more than a month. Website will be monitored on an ongoing basis. In terms of traffic, sales and usage patterns. Programmer will be kept on a retainer basis and the site will be appended as necessary.

33. PERSONNEL PLAN Taimoor : Holding a relative experience in product engineering, is the Production Manager. Salman : One of the outstanding candidate in market handling, is the Marketing Manager. Shehzad : Taking control of finances flow in the business, is the Finance Manager.

34. PERSONNEL PLAN Zuhair : Expertise in route and transportation of goods, is the Logistics Manager. Muslim : Dominating in certifying different products, is the Quality Manager. Tariq : Would help the organization by directing different activities, is the Managing Director

35. FINANCIAL PLAN

36. CREDITS Miss Ayesha Zaidi Investors Our Class Fellows