1. Millennials
(and their parents)
Rebooted Text
NEACAC 2011 @ Stonehill College
Brian Wm. Niles, CEO
2. Manage the Expectations
15 American Generations
4 Cycles = 4 Stage/2 Stroke
Generation X
Millennials
Millennials Rebooted
What does it all mean?
Discussion and Media Resources
3. Howe and Strauss
Generations, 13th Gen, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
4. 4
Generations Colliding in the Workplace
Silent, Boomers, Xers and Millennials
LifeCourse Associates www.lifecourse.com
19. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Think X-->Boomer and Millennial-->X)
20. Each Generation
Solves the problems facing the prior
youth generation (Millennial-->X)
Corrects for the behavioral excess it perceives in
current midlife generation (Millennial-->Boomer)
Fills the social role being vacated by the
departing elder generation (Millennials-->G.I.)
21. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.
22. Types of History
Social Moment - a brief period of time when people perceive
historical events to radically alter their social environments.
Secular Crisis - when society focuses on reordering the outer
world of institutions and social behavior.
Spiritual Awakening - when society focuses on changing
the inner world of values and personal behavior.
23.
24.
25. Five Surprising Facts Marketers Should Know
About 2010 Census Stats
Advertising Age April 4, 2011
http://adage.com/article/news/census-2010-surprising-
facts-marketers/149692/
26. “Applications and yield numbers are down”
NACAC Study, October 2010
“Loan crisis goes to college.”
CNN Money.com, May 2010
“College loans are the new subprime crisis”
New York Times, June 2010
29. X
“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep
Everything from Sucking”
30.
31.
32. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby and The Omen.
33. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.
34. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
35. Millennial
Largest, most wanted, most watched over and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”
39. 76
Million Millennials
(vs. 72 million Boomers and 42 million Xers)
Howe and Strauss “Millennials Rising”
40. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
41. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2008
42. 87%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2009
43. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
44. About Millennials
Celebrated, cherished and protected.
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom and Disney princesses.
Empowered females.
Bike helmets, car seats, nanny cams and more.
45. About Millennials
Raised by attached parents.
Freakishly close to their “Helicopter Parents” or
“Blackhawks” transitioning to “Stealth.”
Parents are “Best Friends” and co-purchasing.
Conservative. Or Conventional?
46. About Millennials
Team Oriented.
Task Oriented.
Civic Oriented. (not in march on D.C. way)
Want to achieve high standards set for them.
Feel that they have already “paid their dues.”
47.
48.
49. Reaching Millennials
Eliminate Ambiguity.
Think of Time as 24/7 Resource.
Combine Work with Play.
Make it Worthwhile.
Handle with Care.
Play to Their Strengths.
Group Think.
50. Millennials Rebooted
Regonize 2nd Cohort.
Post Great Recession.
Shift from Boomer Helicopter to Xer Stealth.
Parents want ROI.
Financial Aid knowledge is key!
Cut through the hype.
Online and In-Person support work in tandem.
51. Who is Next?
15th
Homeland or iGeneration
2000/2001-?
55. Media and Resources
Did You Know? Video
http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related
Web 2.0 Video
http://www.youtube.com/watch?v=6gmP4nkeOE0E
Pew Internet Research
http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
56. Mommy, Tell My Professor He’s Not Nice
http://www.sptimes.com/2006/06/19/State/Mommy__tell_my_profes.shtml
A Generation Serves Notice; It's a Moving Target
http://query.nytimes.com/gst/fullpage.html?
res=9D0CE7D9123FF931A15752C0A9609C8B63
Facebook grows up
http://www.newsweek.com/id/32261/page/2
57. YouthQuake (Millennial Values in Work)
http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm?
chan=magazine+channel_top+stories
Scenes From A Culture Clash
http://www.fastcompany.com/magazine/102/culture-clash.html
Get The Best Out Of Millennials
http://www.adage.com/talentworks/article?article_id=124891
58. The Millennials are Coming
http://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml
Employee Evolution - Millennials at Work
http://www.employeeevolution.com/
TargetX iThink Blog
http://.targetx.com/ithink
59. Millennials
(and their parents)
Rebooted Text
NEACAC 2011 @ Stonehill College
Brian Wm. Niles, CEO
