8. The Experience is Higher
Education Marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
10. 6.4%
Higher 4-year graduation rate of those who visited campus
vs.
Those that didn’t visit prior to enrolling
Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
11. Read In Step with tradition: Campus Tours thriving
13. But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
57. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Furman Golf Club Woodlands
at Furman
To White Horse Road
(Highway 25 Bypass)
Furman University Campus To REK Golf Center
To Observatory
Trail
Rabbit
Greenville, South Carolina Swamp
Adventure Challenge Course
d
Roa
Thoreau
ord
Softball Cabin
eF
Stadium
Amphitheater
Ro
P K
P
Furman Lake
Soccer E Field H
North
Practice
ad Intramural
Ro Field
Sand Courts Rose Complex
p el Baseball Garden Duke
C ha Stadium Energy P
c an
Village
D un G
I
Soccer Stadium
Outoor
Tennis Asia
Courts Track & Garden E D
Field Football J
Practice F
Field Place of Peace
C
PAC
Circle
P
Furm P A B
an M
Rugby all V
Pitch P
Furman Mal
l
P
P P
P P
Football
Stadium P
P Visitor Parking
V Hartness Welcom
Main
Entrance Center/
6 Visitor Center
ay 27
/H ighw Public Safety
Hig hway
Band Practice sett South Campus
Field Poin
Central Campus
Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.
58.
59.
60. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Furman Golf Club Woodlands
at Furman
To White Horse Road
(Highway 25 Bypass)
Furman University Campus To REK Golf Center
To Observatory
Trail
Rabbit
Greenville, South Carolina Swamp
Adventure Challenge Course
d
Roa
Thoreau
ord
Softball Cabin
eF
Stadium
Amphitheater
Ro
P K
P
Furman Lake
Soccer E Field H
North
Practice
ad Intramural
Ro Field
Sand Courts Rose Complex
p el Baseball Garden Duke
C ha Stadium Energy P
c an
Village
D un G
I
Soccer Stadium
Outoor
Tennis Asia
Courts Track & Garden E D
Field Football J
Practice F
Field Place of Peace
C
PAC
Circle
P
Furm P A B
an M
Rugby all V
Pitch P
Furman Mal
l
P
P P
P P
Football
Stadium P
P Visitor Parking
V Hartness Welcom
Main
Entrance Center/
6 Visitor Center
ay 27
/H ighw Public Safety
Hig hway
Band Practice sett South Campus
Field Poin
Central Campus
Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.