3. What’s the big deal?
• 87% of Americans have mobile phones
• #1 most-used technology device (more than PCs!)
• 25% of all U.S. households have ditched their landlines
(Experian, American Mobile Consumer Report – March 2010)
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4. People use their mobile phones 5X more
than their computers to search for your
business…
Are you reaching them there?
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5. The future is mobile
In their recent Mobile Internet Report, Morgan Stanley projects that
mobile browsing will outpace desktop based access within 3-5
years
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6. Location-based marketing
From $0 in 2009, location-based marketing is projected to grow to
$6 billion in 2015. Some restaurants are seeing 65 percent
redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)
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7. How can your business benefit from
mobile marketing?
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8. Benefits of mobile marketing
• Increase customer loyalty
• Generate more revenue per customer
• Increase brand awareness
• Boost website traffic
• Boost retail traffic
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9. Challenges for SMBs
• 44% - lack of time to figure out a new technology
• 30% - Perceived expense
• 30% - lack of understanding of how to start
(Fanminder Mobile Marketing Survey – August 2010)
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11. What is mobile SEO
• Similar to SEO – getting ranked in the search engines
BUT
• Making sure you are optimized for mobile
• You want to be easily found when people are searching on the move!
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12. Mobile = New Challenges
• Phones = small screens
• How does your website look on that screen?
• If it’s not optimized, searchers won’t bother
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15. Create a Mobile Site
• Simplified version of your existing site
• Key information very easy to access
-Address
-Phone Number
-Directions
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17. SMS / Text-message marketing
• 72 percent of mobile phone users send or receive 664 texts each month,
and that they only make 176 phone calls during the same period of time
• Highest open and read rates of any digital marketing channel
• 33% of email addresses change on a yearly basis, but people are
keeping their cell phone number for life
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18. But don’t people hate getting texts
from businesses?
• 97% of all SMS marketing texts are opened by recipients
• Within four minutes!
• People PREFER to receive coupons by text message
(Insight Express, Digital Consumer Portrait – Q2, 2010)
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20. Get permission, provide value
• Done ethically and legally, text message marketing is a purely
permission-based marketing method
• Offer incentive for people to opt-in
• Deliver coupons/rewards immediately and frequently
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21. SMS Messaging-How?
• Many different platform options available
• Similar to using an email marketing tool
• Set up your short code and post it everywhere your
customers will see it
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25. Strategies for mobile advertising
• Get targeted
- Location
- Using specific apps
- Type of device
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26. Strategies for mobile advertising
• Be realistic about what you expect
• Major purchases aren’t going to happen
• What can you make happen?
- Make a phone call
- Opt-in to list
- Download an app
• Must be quick and easy to do on a phone
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27. Mobile advertising-How?
• Many platforms to deliver mobile ads
• Google/AdMob is most well-known
• Other include:
- Jumptap
- MillenialMedia
- Microsoft
- Tapjoy
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28. Mobile advertising-How?
• As simple as placing a normal online ad
• Make sure ad is designed for mobile
• Really think through the response you expect
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31. A mobile app for you?
• Many uses for small businesses to have their own mobile
app
• But not for everyone
- People already have too many apps
- Starting to app-fatigue
- Your app should add unique value
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