Mobile Marketing
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Mobile Marketing
- 1. Mobilize Your Business! How to Reach Today’s On-the-Go Customer and Crush Your Competition! http://fun-factory-store.net
- 3. What’s the big deal? • 87% of Americans have mobile phones • #1 most-used technology device (more than PCs!) • 25% of all U.S. households have ditched their landlines (Experian, American Mobile Consumer Report – March 2010) http://fun-factory-store.net
- 4. People use their mobile phones 5X more than their computers to search for your business… Are you reaching them there? http://fun-factory-store.net
- 5. The future is mobile In their recent Mobile Internet Report, Morgan Stanley projects that mobile browsing will outpace desktop based access within 3-5 years http://fun-factory-store.net
- 6. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates) http://fun-factory-store.net
- 7. How can your business benefit from mobile marketing? http://fun-factory-store.net
- 8. Benefits of mobile marketing • Increase customer loyalty • Generate more revenue per customer • Increase brand awareness • Boost website traffic • Boost retail traffic http://fun-factory-store.net
- 9. Challenges for SMBs • 44% - lack of time to figure out a new technology • 30% - Perceived expense • 30% - lack of understanding of how to start (Fanminder Mobile Marketing Survey – August 2010) http://fun-factory-store.net
- 10. Where to start? Mobile SEO http://fun-factory-store.net
- 11. What is mobile SEO • Similar to SEO – getting ranked in the search engines BUT • Making sure you are optimized for mobile • You want to be easily found when people are searching on the move! http://fun-factory-store.net
- 12. Mobile = New Challenges • Phones = small screens • How does your website look on that screen? • If it’s not optimized, searchers won’t bother http://fun-factory-store.net
- 15. Create a Mobile Site • Simplified version of your existing site • Key information very easy to access -Address -Phone Number -Directions http://fun-factory-store.net
- 17. SMS / Text-message marketing • 72 percent of mobile phone users send or receive 664 texts each month, and that they only make 176 phone calls during the same period of time • Highest open and read rates of any digital marketing channel • 33% of email addresses change on a yearly basis, but people are keeping their cell phone number for life http://fun-factory-store.net
- 18. But don’t people hate getting texts from businesses? • 97% of all SMS marketing texts are opened by recipients • Within four minutes! • People PREFER to receive coupons by text message (Insight Express, Digital Consumer Portrait – Q2, 2010) http://fun-factory-store.net
- 20. Get permission, provide value • Done ethically and legally, text message marketing is a purely permission-based marketing method • Offer incentive for people to opt-in • Deliver coupons/rewards immediately and frequently http://fun-factory-store.net
- 21. SMS Messaging-How? • Many different platform options available • Similar to using an email marketing tool • Set up your short code and post it everywhere your customers will see it http://fun-factory-store.net
- 25. Strategies for mobile advertising • Get targeted - Location - Using specific apps - Type of device http://fun-factory-store.net
- 26. Strategies for mobile advertising • Be realistic about what you expect • Major purchases aren’t going to happen • What can you make happen? - Make a phone call - Opt-in to list - Download an app • Must be quick and easy to do on a phone http://fun-factory-store.net
- 27. Mobile advertising-How? • Many platforms to deliver mobile ads • Google/AdMob is most well-known • Other include: - Jumptap - MillenialMedia - Microsoft - Tapjoy http://fun-factory-store.net
- 28. Mobile advertising-How? • As simple as placing a normal online ad • Make sure ad is designed for mobile • Really think through the response you expect http://fun-factory-store.net
- 31. A mobile app for you? • Many uses for small businesses to have their own mobile app • But not for everyone - People already have too many apps - Starting to app-fatigue - Your app should add unique value http://fun-factory-store.net
- 37. 4 types of mobile marketing • Mobile SEO • SMS Messaging • Mobile Advertising • Mobile Apps http://fun-factory-store.net
- 38. The future of the web is tied to smartphones and other mobile devices STAY RELEVANT! http://fun-factory-store.net
- 40. Do I need to have a separate website for my mobile site? http://fun-factory-store.net
- 41. Will I put the same information on my mobile site? http://fun-factory-store.net
- 42. How do you make a mobile website? http://fun-factory-store.net
- 43. What is a short code? http://fun-factory-store.net
- 44. Are mobile ads pay-per-click? http://fun-factory-store.net
- 45. How can I build a mobile app? http://fun-factory-store.net
- 46. Are mobile apps expensive? http://fun-factory-store.net