Let’s start with strategy number one - get more customers. Drive more inbound traffic to your website. By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it. I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information. So how do you drive more traffic to your website? You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.