3 ways to ignite growth website traffic
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3 ways to ignite growth website traffic
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Let’s start with strategy number one - get more customers. Drive more inbound traffic to your website. By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it. I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information. So how do you drive more traffic to your website? You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
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3 ways to ignite growth website traffic
- 1. The 3 Secrets To Explosive Business Growth in The Next Year! Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
- 4. #2Get customers To buy more often
- 5. #3Get customers To spend more
- 6. 20% Growth in each area… Customers x Items Purchased x Purchase Value = Total Revenue 120 x 6 x $12 = $8640
- 7. Don’t overlook this… Customers x Items Purchased x Purchase Value = Total Revenue 100 x 5 x $10 = $5000
- 8. 73% Growth Overall • Improving slightly in each area creates a compounding effect • EVERY business has the opportunity to improve in these three areas • Fundamentals may not seem sexy, but they work!
- 9. How?
- 11. 1. Get more customers Drive inbound traffic to your business website
- 12. 1. Get more customers Search engine optimization
- 14. Who Cares? • There are over two billion people online • 93% of online experiences begin with a search engine • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo (Search Engine Journal)
- 15. Who Cares? • 77% of search engines choose organic over paid listings1 • 67% choose organic search results when purchasing2 • Organic click-through generates 25% higher conversion rates than PPC3 (1,2,3Search Metrics)
- 16. 1. Get more customers Email marketing
- 17. What’s more The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016.
- 18. 1. Get more customers Social media marketing
- 19. Customers WANT YOU on social media • 93% of customers expect companies to have a presence on social channels1 • 85% expect companies to interact with them on those social channels2 (1,2 Cone Business Study on Social Media, 2008)
- 20. People are talking. Are you part of the conversation? • Social media is not a passing fad! • 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance) • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)
- 21. 1. Get more customers Mobile marketing
- 22. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates)
- 24. 1. Get more customers Improve the effectiveness of your promotional efforts
- 25. 1. Get more customers Track your results and optimize your campaigns
- 26. 1. Get more customers Find new/better places to advertise (social media, mobile, email, etc.)
- 27. 1. Get more customers Create stronger, more targeted offers that appeal to more people in your market
- 28. 1. Get more customers Remove the risks associated with buying from you by giving a strong guarantee
- 29. 1. Get more customers Build your reputation as an expert
- 30. 1. Get more customers Host a free webinar and demonstrate your expertise
- 31. 1. Get more customers Send monthly educational/informational newsletters (electronic or print)
- 32. 1. Get more customers Create training/educational resources (video, educational downloads, etc.)
- 33. #2Get customers To buy more often
- 34. 2. Get customers to buy more often Build your list!
- 35. 2. Get customers to buy more often Create a customer mailing list
- 36. 2. Get customers to buy more often Send out promotional emails to your house list on a more frequent basis
- 37. 2. Get customers to buy more often Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)
- 38. 2. Get customers to buy more often Don’t let them forget you!
- 39. 2. Get customers to buy more often Use autoresponder email sequences to introduce your prospects to all of your products
- 40. 2. Get customers to buy more often Broadcast educational content through email, social media, and your website
- 41. 2. Get customers to buy more often Send out birthday cards and holiday cards/gifts
- 42. 2. Get customers to buy more often Focus on service!
- 43. 2. Get customers to buy more often Create a culture of service at your business
- 44. 2. Get customers to buy more often Use customer testimonials in your email campaigns and on your website
- 45. #3Get customers To spend more
- 46. 3. Get customers to spend more Up-sell, cross-sell and bundle
- 47. 3. Get customers to spend more After a person buys one product, up-sell or cross-sell them another related product
- 48. 3. Get customers to spend more Bundle products and offer a discount
- 49. 3. Get customers to spend more Use coupons to encourage bigger purchases
- 50. 3. Get customers to spend more Offer an expensive, premium product or service with a payment plan
- 51. Tips for success
- 53. How do you eat a whale?
- 54. Think in 3 phases Before During After
- 55. Questions?