1. Victoria EdwardsInternet Marketing Specialist–SEO/SMO LinkShare.comTwitter: @TallChickVicvedwards@linkshare.com

2. Page 2 SEO + PPC = $$$$$ A recent MarketingSherpa study shows top organic positions are clicked 20 percent of the time and top paid-advertising positions are clicked 10 percent of the time. However, if a site has a top organic position and a top paid-advertising position, the links to the site are clicked 60 percent of the time. It's an unusual situation: 10 + 20 = 60.

3. Page 3 What is SEO? Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “organic" ("natural " or "algorithmic") search results. - Wikipedia

5. Perform competitive analysis

6. Make sure that your keywords are:

7. Relevant to your business

8. Searched often

10. Metadata – Title, keyword tag and description tag

11. Headings – H1 – H6

12. Website design – Is your design search and spider friendly?

14. Resolution: 301 permanent redirects

15. Tells the search engines to focus all content and inbound links under one domain

17. Unseen information embedded in a web page

19. Used as anchor text in search engine results

20. Limit length to 65 characters (including spaces) or less

21. Incorporate keyword phrases

24. HTML Tag

25. H1, h2….h6

26. H1 has the most weight on this area

27. Important keywords should be placed here within H1 tag

28. Gives your reader a quick way to scan pages

29. Tells reader what page is about

30. Search engines will know what are the most important topics on the pageH2 and so on

32. Many search engines cannot properly catalog or index a site that has HTML errors.

33. Search Engines can't read FLASH, DHTML, JavaScript or AJAX.

34. Search engines may have difficulty crawling, indexing, and extracting the content of your site if you have broken HTML or a poorly structured codebase.

36. Lets search engines know which pages are important

37. Anchor text tells search engines the topic of the destination page (example: movie reviews)

39. Keywords research is a large part of your content strategy.

40. Content strategy forces you to think like your customer.

42. Users tend to click more on organic results traffic

43. Results are more stable vs PPC

44. Takes YOUR effort and time but is a cost free effort