A general overview of some features and functions and best practices on LinkedIn. BONUS: At end of slides, see video on connecting a LinkedIn Page to a profile!

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Facebook.com/TalkingFinger
Thursday, March 21, 13

2. Create A Professional Profile and BRAND yourself
Optimize For Search On Google And LinkedIn
Use Groups To Make Connections, Become
A Thought Leader/Authority
Use available Tools and Integrations
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3. 2,000,000 People Got This
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4. A Professional Profile
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5. Profile Photo
No One Trusts This Guy
This Is Not Much Better!
Fun Personality Acceptable
Perfect!
Good Head Shots
For Recognition
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6. Important For Search and
Visibility
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7. Editing Your Profile
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8. Add All Info
That You
can. Up to
Three
Websites
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9. Make Profile
Visible to
EVERYONE
Change Your
URL Here
Try to Get
YOUR NAME
if Possible
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10. Search on Google and LinkedIn
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11. Coming Up In LinkedIn Search:
1. Profile Is Public
2. URL Claimed
3. 100% Completed Profile
4. Activity: Debatable
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12. Keywords Rule!
LinkedIn Search Uses Profile Keywords
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13. Term You Want to
be Found by
783,961 results
If Being Found On LinkedIn
For A Specific Keyword
Search Is Important
8th position
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14. The Caveat:
The Previous Screen Capture is From a Year Ago
Since Then, People have been “Keyword Stuffing”
Profiles More and More.
LinkedIn is Supposedly Adding an Algorithm Soon
to Bring Results Back to “Organic”
Use Best Practices for Keywording
Do Not Stuff: It Looks Cheesy
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15. “Summary”
Probably The Most Important Piece!
Concise Clear Purposefu
Your Personal Two Minute Elevator Speech Rich With Keywords
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16. Move
Edit Add Link Section
www.slideshare.net/mycontent
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17. Company Page Linked:
Clickable Logo Here!
Use “Add Link” tool here
to Link to Website or
Other Online Media!
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18. Skills and Expertise
Should NOT be
Replacing
Recommendations!
Be Reciprocal:
To a Degree
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19. Ask for a Recommendation!
If You Feel You Deserve One
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20. Thursday, March 21, 13

21. 008
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22. Using Groups
MINI CHAMBERS OF COMMERCE!
The Most Important Aspect Of LinkedIn
Build Trust Thought Leader/Authority
Prospecting
Up To The Minute Information
Expands Your Reach:
Allows Connections Without
Continuing Education
Exceptions!
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23. Groups To Join
-YOUR Industry: Get exposure AND
Education!
-Local: Dozens of Groups
-Groups where Potential Clients May Be
-Create One!
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24. LinkedIn Is The “Professional”
Social Platform
BUT...
It Is STILL A Social Platform!
This Won’t Work
Get Involved, Engage, Network
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25. Active In Groups
Do Not Spam!
Add Valuable/Useful Information
and LINK if you can
Get Involved In Conversations
Other Than Your Own!
Continue The Conversation/
Reply To Posts
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26. Search!
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27. Now Connect!
Can You BE Any More Impersonal?
Include a PERSONAL Note!
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28. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Presentation Available at:
Slideshare.net/talkingfinger
Facebook.com/TalkingFinger
203-491-0306
Thursday, March 21, 13