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Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expectations of Prospects and
Clients, and Social Interconnectivity, We Must Have
Multiple Streams of Attraction and Engagement
NO Ad/Marketing Should Be
Living In A Silo
Let “Traditional” offset social media’s scale
issue and allow social media to engage
prospects and clients in
If You Only Use Social,
You Will Lose Marketshare
If You Only Use Traditional,
You Will Lose Marketshare
But know the ups and downs!
Email marketing is STILL a powerful way to communicate
to a receptive audience.
-The youth (typically about under 18) do not open emails often
-Easily blocked in spam folders
-Growing a data base
-Continual, targeted brand messaging
-Captive opt-in audience
-Most people over 25 yr old check email every day
Do’s and Don’ts
-NEVER buy lists (with a caveat!)
-Don’t put quantity over quality!
-Don’t try and market to an audience that isn’t there
-Don’t be inconsistent with frequency!
-Don’t try and SELL something every newsletter
-Don’t ignore your analytics!
Let’s start with the don’ts…
Do’s and Don’ts
Nor for the “Do’s”…
-Create a speciﬁc calendar for creating and executing
-Create 3-5 topics (info, entertain, sales, internal news)
-Understand WHO you are reaching in the emails then make content
-Use images as well as text for a visually appealing newsletter
-Use a Email service (Constant Contact, MailChimp etc…)
MOST IMPORTANT: KEEP COLLECTING ADDRESSES!!
Today’s websites need to be:
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
Use bright, clear images that get the message across of “who you are and what you do” instantly! As well,
make sure image ﬁle sizes are high enough resolution to be clear, but not too large (faster loading!)
Do not overdue text. Unless a technical site, keep language simple yet descriptive, and as few words as you
can: People tend to not read beyond a few sentences.
NOTE: Change image ﬁle names! Use keywords in images. For example change 4324.jpg to cake.jpg
Use FREE tools to assess and adjust!
Do it yourself!
There are some amazing template tools available to create and maintain your own website
Social Integration is paramount!
Be sure to use the social network’s Developer
Plug-In Codes for optimal SEO: NOT JUST URL
Social Media Marketing
Leveraging the Social Networks
It is *WHAT* You DO With
The Time That Determines
Success or Failure
Social Media Marketing Takes Time.
Define Your Target Audience
Never Before Could We Gather So
Much InformationAbout People!
What Are Your Goals?
Building Strategic Partnerships
PS: INCREASED PROFITS ARE NOT A GOAL,
THEY ARE A RESULT OF SETTING GOALS!
How Much Time Per Week
Can You Invest Internally?
Can You Reduce Other
Include ALL Personnel
That Can Contribute How Much To
How Long Will It Take
To Create Content?
What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
List ALL Traditional Assets
List All Current Social Media Assets
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps Determine Which
Network Will Work Best For You
Brief very BASIC Examples...
You have defined...
B2C with B2B component
Typically Central Platform due to API
PERFECT for products
Show Your Personality
B2B with B2C Component
Perfect for Products
You Do Not Want Engagement
You Are a Google Employee (BUT great
Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the
Social Network you are Posting to!
Twitter: Succinct, Use Hashtags, Links
Facebook: Extrapolate a Bit, Ask Opinion
LinkedIn: Be factual, Concise, Thought Leader
CONTENT IS KING
A Good Strategy Includes Good Content!
Open Ended Conversation
Off the wall
Look Around You!
How is that Made?
A Day in the Office
New Products and Services
Anniversaries New Technology