In this presentation, I present some of the opportunities that mobile technology avails developers and entrepreneurs and also show methods available for them to monetise their mobile services.

1. Producing and monetising
mobile applications for the
West African mobile consumer
Tim Akinbo (@takinbo)
http://www.flickr.com/photos/nygus/1840030807/

2. ...the opportunity.

3. 44%
Of the total population of Africa is concentrated in
West Africa

4. 3197%
Average Internet usage growth in West Africa over the
last 10 years.

5. 6.24%
Average Internet penetration rate - a lot of potential.

6. SMS
Mobile Web Voice
Channels for Mobile
Application Development
Mobile Applications

7. Source: AdMob Mobile Metrics – May 2010

8. Source: AdMob Mobile Metrics – May 2010

9. "...for many people around the
world, the mobile phone will be
the primary, or only way to
access the Internet."
- On Device Research
The 'Mobile Only' Internet Generation (Dec. 2010)

10. Top mobile internet users in
West Africa come from Nigeria
and Ghana
- State of the Mobile Web Report (Opera)

11. 55% of Ghanaian mobile web users
have either never used or
infrequently use the desktop web.
- On Device Research

12. 50% of Nigerian mobile web users
have either never used or
infrequently use the desktop web.
- On Device Research

13. 76% are under 25 years of age.
- On Device Research

14. Top 10 uses of the
Mobile Web in Africa
●
Downloading games
●
Downloading music
●
Social networking
●
Search
●
Email
●
Videos
●
Wallpapers + Graphics
●
Other apps
●
Football news
●
Entertainment news

16. Business Models
●
Development for hire
●
Revenue sharing through publishers
●
Direct to consumer
●
Advertising supported

17. Hindrances to the uptake
of the mobile web
1. Limited 3G coverage - the mobile web isn't cool
if it's slow
2. Limited availability for payment infrastructure
for monetizing mobile applications
3. Limited availability of useful local applications
4. High cost of mobile web usage

18. Thank you!
Tim Akinbo
TimbaObjects Technologies Ltd.
takinbo@timbaobjects.com
+234-803-379-7801
Twitter: @takinbo