RBFF President and CEO Frank Peterson's remarks from the Progressive Insurance Miami International Boat Show Innovation Breakfast, February 16, 2018.

1. Recruiting New Boaters & Anglers
Miami International Boat Show I February 16, 2018

3. Fishing Participation - USFWS
3
Participation up 8.2% in the last 5 years
USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation
Participation up nearly 20% in last 10 years
Highest participation # since 1991

4. 4
47m
142m
Americans Age 6+ Participated in Fishing
in 2016, 2017 Special Report on Fishing
Americans Age 6+ Participated in
Boating in 2016, NMMA Recreational
Boating Participation Study

5. 2.5 Million
First-Time Anglers
11 Million
Youth Anglers (6-17)
Up Nearly 3%
3.8 Million
Hispanic Anglers
Up More Than 11%
5
2015 vs. 2016, Source: RBFF & The Outdoor Foundation
Key Target Audiences Steady & Showing Gains

6. 6
New fishing participants are more likely to skew younger
and female
45%
of new fishing
participants are
female.
42%
are ages
6 to 12
2017 Special Report on Fishing
Source: RBFF & The Outdoor Foundation
Women are Important to Participation

7. 84%of active
fishermen had their
first experience
before age 12
7
Youth are Important to Participation
First fishing experiences rare after 18 & virtually
nonexistent after 35
94% had
first experience
as minors
2017 Special Report on Fishing, 2016 Recreational Boating Participation Study

8. 8
59 million
U.S. Hispanics
$1.5 trillion
purchasing power
40%are
millennials
2017 Special Report on Fishing
Hispanics are Important to Participation
Viant: The Marketing Guide to Hispanic Millennials

9. 9
Women don’t see themselves in fishing
Mintel, Outdoor Consumer 2017 Special Report on Fishing
52% of the U.S. population 6+ did not participate
in an outdoor activity in 2015

10. 10
Average person now fitting 22 hours of media into 24 hour day
ABC News Report. May 1, 2017
Mintel. Outdoor Consumer. 2017
EMarketer

11. 11

12. Thank You!