This proposal outlines plans for a new website and mobile application to help Rice attract and retain customers using new technologies. The website would feature pages for the mobile app, product information, news, social media, and a newsletter. The mobile app would allow users to locate nearby Rice retailers on a map, create customized Rice products, donate to charity, and access recipes. Together, these new digital features aim to continue attracting new customers while keeping current customers engaged.

1. PROPSAL FOR NEW
WEBSITE CAMPAIGN &
MOBILE APPLICATION
This solution will help Rice to stay upfront and continue
to attract new customers using new technologies. Now
customers can easily locate nearest Rice retailers, create
unique products, socialize, Facebook, Twitter, help
society, get discounts.
All together these new features will continue attract
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new customers while still keeping existing customers
curious to Rice!
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2. WEBSITE MOBILE APPLICATION
Landingpage for application Supports iPhone, iPad, Android
Demonstration of the application Applications is free of charge
Product information Nearest shop locator
Latest news feed Mobile cookbook for inspiration
Social networking Location based services provides
Subcribe to newsletter opportunitie to get discounts by
Twitter feed “checking in” specific shop
Customized product gallery Social networking allows to
Donotation information share your experience and inform
other potential customers
Customize product by choosing
color, pattern, text or use your
own pictures!
SHOP LOCATOR | CUSTOM PRODUCTS | CHARITY | COOKBOOK
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3. IN ORDER TO GET MORE CUSTOMERS
IN REATAIL SHOPS WE HAVE DEVELOPED
WEBSITE CAMPAIGN
MOBILE APPLICATION
SHOP LOCATOR
MAIN FEATURES
Customers can easily locate and find a way to nearest Rice
retailer using application search option with Google Maps
PRODUCT PERSONALIZATION
Costumers can create indivdual products by choosing
color schemes or their own text and graphical elements,
picures form phone on Rice products.
CONTRIBUTION TO SOCIETY
Customers by buying specific products can make dona-
tions. This information can be shared via social networks,
that keeps up self esteem and involves others.
COOKBOOK
For inspiration this part of application will provide cus-
tomers with “Recipe of the day” and the way how Rice
SHOP LOCATOR | CUSTOM PRODUCTS | CHARITY | COOKBOOK
products could be used to prepare food. 4