8. Tips for interacting with journalists: Call and follow-up You can be a pain, just don’t be pushy or rude Offer your own visuals (photos and video) Live shots and interviews
9. Tips (continued) Media partnerships/sponsorships for events Localize national stories Media Familiarization Tour Advance notification of events
10. (even more) Tips 11am to 2pm is TV’s “sweet spot” for coverage Is it web, print or TV “worthy” When dealing with a crisis’ be honest Use your website to give journalists easy access to important and relevant information
24. Rules for Social Media Start Early NOW! If your organization is not participating you’re behind the 8-ball, but you’re not too late. The best way to start: LISTEN
25. Rules for Social Media Choose where to play (strategy before execution). Spend some time understanding where your potential donors are and how you can engage with them. Remember, this is about conversations and relationships. Don’t just tell your story; ask questions, inspire.
26. Rules for Social Media Build to scale. Being everywhere is not as important as being where you can put in the effort. The strategy and content is more important than the technology.
27. Rules for Social Media Let Go. That’s right, give up control to those who are willing to help you spread your message.
28. Rules for Social Media Expand your network. Search out others looking for your experience and expertise. Integrate online advocacy into other element of your organization
29. Rules for Social Media Think long term. This is anything but a sprint, yet nothing will be constant for long enough to complete a marathon.
Identify a result for each organization and the impact it will have, then help them determine a goal
Identify a result for each organization and the impact it will have, then help them determine a goal
Follow-up: make the pitch, don’t just listen for confirmationLive Shots & Interviews:Don’t be afraid to ask if you can do it againSound bites are six to 17 seconds
Localize: give stories a local perspectiveFAM Tours: Twenty-minute intro to your organization, what it’s doing and goals/plans for the upcoming yearAdvance Notice: more than 2-3 days, less than a month. About 1 week is ideal
Oh, and don’t forget you need to monitor and track all of thisBottom Line: you need to be everywhere possible your donors/benefactors are
What happens in Vegas stays on YouTube, Facebook, Twitter, etc…
This is NOT field of dreams, it’s not a build-it-and-they-will-comeWho else is targeting your keywords, are they friend or foe, can you form a partnership?Drive media to your blog, ask event attendees to post their pictures on facebook or Flickr, etc.
Reasons to Blog1 – Newspapers and Magazines use blogs as a source (PR)2 – Search Engine Optimization3 – Site content differentiation4 – establish yourself as a thought leader5 – Gives you a human voiceBONUS – Measurementhttp://www.afprc11.blogspot.com/
Number of friendsNumber of YouTube viewsNumber of podcast subscribersNumber of Facebook group membersNumber of times our messages got ReTweeted
Engage – give people a reason to listen to you and to come backBuild Slowly – it’s not a build-it-and-they’ll-come mentality
