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GAMIFICATION: KUIDAS
KLIENTE KAASA
HAARATA?
Taavi Lindmaa
Lean UX & gamification designer
@taavilindmaa
• Kasutajakogemuse disainer Trinidad Consulting
• Töötanud Dopamine mängustamise agentuuris
New York City's
• Ainuke sertifitseeritud Gamification disainer
Eestis
• Lean Startup evangelist ja lektor EBS'is
Taavi Lindmaa
@taavilindmaa
Uurimus raamatule
“Gamification Revolution”
@taavilindmaa
@taavilindmaa
Gamification ehk mängustamine on
mänguteooriate ja mehhanismide
kasutamine kasutajate
kaasahaaramiseks
@taavilindmaa
Miks?Simon Sinek
@taavilindmaa
Mõõdikud
cc Flickr @techbirmingham
@taavilindmaa
Kliendid
cc Flickr @victoriapeckham
Milline on sinu klient?
@taavilindmaa
Bartle mängijatüübid
Googelda “Bartle test” oma mängijatüübi väljaselgitamiseks
Keskkond
Interaktsioon
Mäng
Inimesed
SOTSIALISEERUJAD
TAPJAD SAAVUTAJAD
RÄNDAJAD
cc Flickr @dpstyles
Punktisüsteemid
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
Pingeread
Märgid
Flickr cc @ellenmunro
Märgid
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
@taavilindmaa
STATUS
ACCESS
POWER
STUFF
@taavilindmaa
cc Gabe Zichermann
cc Flickr @powazny
KLIENDID vs. FÄNNID
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
Kiiruskaamera loterii
Tasuta metroopiletite automaat
66% enam käimist trepist, kui tavaliselt
Klavertrepp
Codecademy tarkvaraõpe
GILT
Gilt päevapakkumised
Hooandja ühisrahastus keskkond
NEXT JUMPTreenijate arvu tõstmine 5%-lt 80% regulaarsete treenijateni
@taavilindmaa
NextJump ettevõttesisesed treeningud
LiveCube - kõige kaasahaaravam
ürituste rakendus
Chamillitary fännide portaal
cc Facebook @Chamillionaire
Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust
@taavilindmaa
!
Liituge kogukonnaga!!!
!
www.meetup.com/gsummitx-estonia/
@taavilindmaa
!
Täiendavad tööriistad:
!
www.gamification.co
www.gsummit.com
bit.ly/gVideos
!
@taavilindmaa
Hoiame ühendust!
!
taavi.lindmaa@trinidad.ee
!
twitter: @taavilindmaa

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Gamification ehk mängustamine - kuidas motiveerida kliente ja suurendada lojaalsust