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Digital Trends 2018 - Tech, Design, Biz

Lecture about digital trends from Digital Boost 2018, Zagreb, Croatia, March 2018.

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Digital Trends 2018 - Tech, Design, Biz

  1. 1. @tadejmursic Tadej Mursic
  2. 2. DI GI TAL TR EN DS #digitalboost Zagreb, 23.3.2018 @tadejmursic Tadej Mursic
  3. 3. www.alledio.com
  4. 4. #digitalboost
  5. 5. Lander for Windows This event * No images courtesy of SpaceX
  6. 6. E-mail 2.672.188 E-mails sent/ second Google 65.689 Google searches / second YouTube 72.953 YT videos viewed / second Twitter 7.957 tweets / second Instagram 833 photos / second Skype 3.027 Skype calls / second Internet 54.321 GB of Internt traffic / second http://www.internetlivestats.com/
  7. 7. Intenret users (World) 3.863.823.693 Total nr. of Websites 1.857.106.112 E-mails sent 240.011.319.679 Google Searches 5.674.702.848 Blog posts written 5.340.532 http://www.internetlivestats.com/ Internet traffic 4.692.069.035 GB Websites hacked 95.061 Electricity used (Internet) 3.595.969 MWh CO2 emissions (Internet) 3.090.835 tons
  8. 8. Ahrefrs, internet marketing strategies. https://ahrefs.com/blog/internet-marketing-strategies/ Blogging Linkbait creation (+ mktg) Guest posting Video creation (+ mktg) Hosting Webinars Content Syndication Podcasting Lead magnets Segemntation A/B testing emails Automation Keyword/topic research On-page SEO Off-page SEO Technical SEO Conversion-focused web design Headline optimization Call-to-actions (CTAs) Social proof A/B testing (for UI/UX elements) Choose the right channel Social listening Adwords YouTube Adv FB Adv LI Adv Programmatic Adv Retargeting
  9. 9. Photo: Marvel Studios, Iron Man.
  10. 10. “from a pizza company which sells online to an ecommerce company that sells pizza,” „Pay back a friend day“ the online retailer’s first cashier-free grocery store [the grab-&-go-model / just-walk-out technology]
  11. 11. https://www.youtube.com/watch?v=NrmMk1Myrxc&t=2s
  12. 12. Photo: Ratatouille, Pixar, 2017
  13. 13. Velocity: The Seven New Laws for a World Gone Digital, 2012
  14. 14. Photo: ToTheFuture.org
  15. 15. From to John Wilshire, Smithery.com
  16. 16. Photo: Design Hotels, finding ifinity
  17. 17. #NoFilter Nearvana Mood Geisting Infinite Universes Autonomous Vehicles Mystery Branding ME-dia Internet of Things (IoT) Convenience Economy Doom Generation High-Touch Retail Stealth mode Noise Reduction Rise of the machines Digital Discovery Conversational Commerce Digital Nomadism Positive Islam Social Celebrity Modern Family Pluralism Creative Spaces DIY EDU Augmented Self Swipe Society Sharing Economy Branded Government Fempowerment Super Seniors Invisible Citizens Polarization Kid Power Easter Egging Immersive Entertainment Rate Me Radical Resue Life Subscribed Radical Transparency DeNihilism Activist Entertainment HyperPersonalization New Masculinity Collage Spirituality Filter Bubbles Mental Frontiers PoP Lux New-Age Fitness Survivalism Simple Living Gender Fluidity Empathy Age Nowstalgia Autehnticity Sustainable Living Soloism Slow Life Wacko World 21st Century Sex
  18. 18. heads-up, no-limit Texas hold’em
  19. 19. BMW, Holoactive Concept, 2017
  20. 20. Revolut, Newsletter, Sales Promo, 12.3.2018
  21. 21. Bild X concept TV, by Bodo Sperlein, for Loewe, 2018
  22. 22. Sketch: Monument Valley, Concept Art, SketchPage by UsTwo
  23. 23. Magnifico, 2012
  24. 24. There aren’t 165 human biases. There are 165 deviations from the wrong model.
  25. 25. I‘m the of/for …
  26. 26. 1. A.I. 2. Bio 3. Brick and Mortar 2.0 4. Carbon Removal Technologies 5. Cellular Agriculture and Clean Meat 6. Cleaner Commodities 7. Computer Security 8. Diversity 9. Education 10. Energy 11. Enterprise Software 12. Financial Services 13. Future of Work 14. Healthcare 15. Improving Memory 16. Longevity and Anti-aging 17. One Million Jobs 18. Programming Tools 19. Robotics 20.Safeguards Against Fake Video 21. Supporting Creators 22. Transportation & Housing 23. Underserved Communities 24. Voice Apps 25. VR and AR http://www.ycombinator.com/rfs/
  27. 27. http://www.ycombinator.com/rfs/
  28. 28. Disney, Alice in Wonderland
  29. 29. ~Rick Tate
  30. 30. From FOMO to LOMO.
  31. 31. @tadejmursic Tadej Mursic #digitalboost
  32. 32. @tadejmursic Tadej Mursic

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  • SimonSovi

    Oct. 22, 2018

Lecture about digital trends from Digital Boost 2018, Zagreb, Croatia, March 2018.

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