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Best Methods To Promote Your YouTube
Channel For more Subscribers and Views
YouTube is the second most-visited site on the web, and in a day and age where
we are spending up to six hours per day consuming video, the writing is on the
wall. If you want to stand out on YouTube, you need to take advantage of as
many promotional tactics as possible.
Below we will go into detail on each of these tactics for promoting your
YouTube channel and maximizing your viewership. Whether you are just getting
started or want to see your numbers tick further upward, these tips are all fair
game.
5 Tactics to get more Subscribers and Views on YouTube
In addition to the 16 tips below, make sure you are up on all things YouTube to
maximize your efforts with these guides:
 How to create a YouTube channel for business – Simplify setting up and
perfecting your business channel.
 11 Tips for writing YouTube descriptions – Differentiate your videos and
ensure they are super findable with optimized descriptions.
 YouTube SEO: How to boost your videos’ rankings – YouTube has become
one of the world’s biggest search engines. Follow these tips to make sure
you are meeting audience needs.
 YouTube hashtags: How to use hashtags to increase video views – Demystify
how hashtags work on YouTube and get more eyes on your videos.
 How to use YouTube Analytics to optimize your video performance – Ensure
all your efforts are successful and pinpoint where you can still refine with
effective analytics.
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16 Confirmed guidelines to promote your YouTube
Channel
1. Write engaging, must-see titles
YouTube marketing is all about presentation.
Titles are make-or-break when it comes to your video’s performance. Ask
yourself: are you presenting your content as “must-see” or “meh?”
The key to crafting killer titles is grabbing your audience’s attention without
resorting to clickbait headlines. People crave content that is entertaining, and they
likewise want to know what your video is about from the word “go.”
For example, you can take a page out of the playbooks of YouTube giants like
BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based
titles or hyperbole (“insane,” “…of all time”) to rack up the views.
“Best-of” lists and “how-to” titles are always a safe bet, too. Here are some click-
worthy titles from Disney Food Blog:
The takeaway here is that you should definitely spend time mulling over
engaging titles rather than sticking with the first idea that pops into your head.
Host long-form video on your channel, extend reach through YouTube’s
extensive search capabilities, and track how your performance stacks up to
other social networks.
Start a free trial to give our YouTube publishing features a try.
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2. Optimize your videos for visibility
Here is some food for thought: YouTube videos show up in 70% of the top 100
Google search results.
Heck, see for yourself. Any given product or “how-to” query on Google will
return something from YouTube.
In fact, YouTube results sometimes even pop up before traditional blog posts
or websites.
Listen: YouTube is the second-largest search engine in the world in and of itself.
Just as people search for products and need problems solved via Google, the
same rings true on YouTube.
Think of your YouTube videos like any other piece of content that needs to be
optimized in terms of keywords, tags and so on.
In order to increase your chances of showing up, you will want to follow some
of the best practices for YouTube SEO:
 Titles and description: Include target keywords in your titles and
descriptions. You can use a tool like Keywordtool.io to help you find
keyword ideas.
 Mention keywords in your video: According to Brian Dean of Backlink,
saying your target keywords in your video can help YouTube had better
understand what your video is about.
 Engagement: YouTube uses engagement (likes, comments, views) to
help determine where videos rank in its search results.
 Categories: Use categories to help YouTube get a better
understanding of who to show your videos to.
 Tags: In addition to categories, you can also add tags to your videos to
give YouTube more context about your content. You can use quite a few
tags, so add as many as you can think of.
Just like with SEO for your website, don’t keyword stuff. Use keywords when it
makes sense, not just for the sake of having them.

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3. Figure out what your audience wants
With any type of content you produce, you want to make sure it’s aligned with
what your audience wants. Whether you are writing a blog post or creating a
video, start by getting to know your audience and what type of content they want
to see from you.
If you are just starting to promote your YouTube channel, take a look at your
competitors or other video creators in your industry. Look at which of their
videos get the most views and engagement. This will give you an idea of what
topics your audience wants to learn about and what style of videos they prefer.
Another solution is to look at your YouTube Analytics if you have already
uploaded videos. YouTube gives you detailed information on audience
demographics, location, engagement and other helpful stats.

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4. Engage with the YouTube community
Although you might not think of YouTube as a social network per se, the
platform does represent a thriving community where users are engaging via
content via profiles, “likes” and comments.
5. Customize your thumbnails
One of the simplest yet effective tactics to promote your YouTube channel is
creating custom thumbnails.
Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s
attention.
By default, YouTube snags a screenshot from any given video and uses it for the
thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of
you adjusting the camera or a transition.
Not a good look, right?
Creating thumbnails yourself not only makes your videos look more appealing
at a glance but also signals a certain sense of professionalism.
Thumbnails do not have to be rocket science, either. You can even create a
template with a particular font and style to make it more consistent and on-
brand. This is made especially easy with the help of image creation tools such as
Canva.
6. Cross-promote your own videos on YouTube
Chances are you are covering similar topics on YouTube that overlap with each
other. To squeeze more out of your older content, make a point to cross-
promote your videos when it makes sense.
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For example, you can drop links in the description of a video and encourage
viewers to check them out as a sort of call-to-action. Although some might be
disappointed by the recent removal of YouTube’s annotation system, linking in
your description encourages viewers to watch your videos all the way through
without clicking away.
7. Target Google search results
As noted, YouTube is totally killing it when it comes to SEO.
In addition, while you should not totally create content for search engines
versus people, you should promote your YouTube channel with SEO in mind.
Specifically, product reviews, how-to’s and long-form (10+ minutes) videos
covering keyword-specific topics tend to rank well in search engine results
pages (SERPs). If you are strapped for content ideas or want to capitalize on a
trending buzzword in your industry, consider how you can do so through your
YouTube channel marketing.
8. Run a contest or giveaway
If there is one thing YouTube users love, it is a giveaway. Host a YouTube contest
or giveaway to encourage people to subscribe to your channel and engage.
To keep your contests simple, have people like your video, leave a comment
and subscribe to your channel to enter.
Follow some of our best practices for running any social media contest:
 Make sure you are following YouTube’s policies.
 Give away a gift that is related to your brand: you want to attract more
than just freebie-seekers.
 Get creative by incorporating user-generated content and other non-
traditional entry requirements.
Be careful with hosting frequent YouTube contests, though. You want to make
sure you are getting results from your efforts: otherwise, you will end up wasting
time, money and resources. After doing one contest, wait a while and look at

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your subscriber drop-off rate and engagement numbers. If you are not bringing
in engaged subscribers, you could just be attracting people who want free
prizes.
9. Encourage viewers to follow your series
A smart way to promote your YouTube channel is by creating a specific video
series that covers a recurring theme or topic.
Series are a win-win for creators and viewers alike. For creators, you hold
yourself accountable for creating fresh YouTube content and do not have to
rack your brain for ideas. For your audience, they have something to look
forward to and likewise a reason to keep returning to your channel.
10. Embed your YouTube videos
Some of the best places to promote your YouTube channel are beyond YouTube
itself.
Case in point, video content is proven to improve conversion rates and lower
bounce rate on-site. If you want visitors to stick around a product page or blog
post longer, embed a video (like we did below).
Remember: any opportunity you have to funnel your on site (or social!) traffic
to YouTube is a plus.
11. Create playlists to organize your YouTube content
The more videos you create, the more difficult it becomes for people to navigate
through your channel.
That is why playlists are so important. Not only do playlists allow you to group
your videos into categories to organize your channel, but also appeal to your
viewers’ desire to binge.
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For example, Beard brand’s grooming channel uploads daily and therefore has
amassed hundreds of videos covering tons of topics. The channel’s various
playlists help guide subscribers to relevant content without having to dig for it.
12. Increase engagement with calls to action
Sometimes simply asking for engagement is the best way to get your videos
noticed, especially when you consider the immediacy and connection that video
content can create.
Not everyone who enjoys one of your videos is going to remember drop a like
or become your subscriber, so it has become increasingly common to put these
reminders in the description or in the video itself.
Especially if you are an up-and-coming channel, there is no shame in asking for
some love directly. In fact, asking visitors a question to answer in the comments
suggestion or to check out another video are perfect ways to keep the
engagement rolling. You can likewise link to other videos or drop an external
link to your site to serve as a sort of CTA.
13. Give live streaming a try
Live video is one of the biggest social media trends and it is not going anywhere
anytime soon.
With apps like Facebook, Periscope and Instagram making it easier than ever to
stream live video, more and more brands are getting on board.
YouTube has been offering live videos for years but has only recently started
picking up steam. You can look at some popular YouTube Live videos to get a
sense of how other brands are using the platform.
Some examples of how you can use YouTube Live are:
 Webinars
 Live tutorials
 Q&A sessions
 Product demonstrations

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 GET YOUR YOUTUBE CHANNELS MORE VIEWS AND SUBSCRIBERS
HERE
Do not worry if your streams do not go as smoothly as you would like. Part of
the fun (and risk) of live video is you never know what is going to happen. The
unpolished, organic nature of live video is exactly what makes it compelling. For
more tips on how to get started with YouTube Live, check out
Google’s introduction to live streaming.
14. Collaborate with other creators and brands
A tactic some of the biggest YouTube stars used to grow their following is
collaborating with other users. Each collaboration gives you exposure to a new
audience. And the best part is those new viewers are more likely to subscribe to
your channel since you are working with a content creator they already know,
like and trust.
The key to a successful YouTube collaboration is finding the right partner. You
want to collaborate with content creators that share similar passions with your
brand so your video comes off as authentic. This now-classic collaboration
between BuzzFeed and Purina is a prime example of a thoughtful collaboration
that does not feel overly promotional.
15. Run a paid YouTube ad campaign
With marketing in general becoming more pay-to-play, you always have the
option to get more visibility through paid YouTube ads. YouTube offers a variety
of ad formats to choose from:
 Display ads: These ads show up on the right-hand sidebar of videos, and
are only available on desktop.
 Overlay ads: These are semi-transparent ads that are displayed on the
bottom part of a video. They are only available on desktop.
 Skippable and non-skippable video ads: These ads show up before,
during or after a video. Skippable ads can be skipped after five seconds,
but non-skippable ads have to be watched all the way through before the
viewer can watch their video.

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 Bumper ads: These are non-skippable ads that have to be watched
before the viewer can watch their video. They can be a maximum of six
seconds.
 Sponsored cards: These are cards that are displayed within relevant
videos. You can use them to promote your products or other content.
For your ad creatives, you can either use an existing video or create something
new for a specific campaign. The advantage of using an existing video is you
can choose a clip you know has been effective in the past. If a video has already
gotten a lot of views and engagement organically, running paid ads can amplify
your results.
On the flip side, creating a new video for your ads will allow you to create a
more targeted piece of content that you have more control over. For instance,
you can create an ad with a specific call-to-action at the end to direct viewers to
a landing page or another video. You can learn more about YouTube’s video ad
formats here.
16. Regularly publish your YouTube content to social media
It is no secret that video content crushes it on social media in terms of
engagement and performance.
As a result, you should regularly promote your YouTube channel to your social
followers to encourage them to become subscribers. As soon as a video goes
live, make a point to let your followers on Facebook, Twitter, Instagram and
LinkedIn know about it. You can likewise create snippets or previews for each
social platform that also link to your latest production.
And with that, we wrap up our guide to YouTube channel marketing!
How do you promote your YouTube channel?
Growing a YouTube audience does not happen by accident.
And yes, it can certainly feel like a grind if your space is crowded with
competition.

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INCREASE YOUR VIEWS AND SUBSCRIBERS HERE
That is exactly why it pays to have a variety of promotional tactics in your back
pocket. Although some of the tips above require more effort than others, each
one can help you get more eyes on your channel and more subscribers as a
result.
If you are ready to ramp up your YouTube presence and start seeing real
business results then you need this YouTube Growth tool
Click Here to get the tool to increase your Views and
Subscribers