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More from t7F London.co.uk (6)
An introduction to t7F London
- 2. WHAT IS t7F LONDON?
An integrated agency
expert in premium
niche and challenger
brands
August 2009
2
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- 3. We create brand
strategy you can
actually use.
We refocus and
re-energise brand
communications.
We are a group of
professionals based by
Russell Square connected
We search and find to a growing network of
additional niche
specialists.
new audiences and
construct new stories to
be heard.
April 2009
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- 4. A BESPOKE AGENCY
Working in partnership with a
discrete number of brands
and businesses that seek
measured returns for a
targeted investment
Augustl 2009
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- 5. THE DIFFERENCE
We blend the skills of strategic media planning with creativity and
the techniques required in brand activation.
Which really means a group of
clever and enthusiastic people
focused on results.
April 2009
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- 6. A few examples "
of our previous
campaigns
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- 7. THE CHALLENGE
Required to make
FRONTLINE flea and tick
®
treatment more consumer
friendly and start one-to-
one dialogue with UK
consumers
Global and European sites
were the only online properties
August 2009
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- 8. Pet owners were not visiting
branded category sites, but
they were disproportionate
users of photo sharing social
networks.
Using FRONTLINE meant
®
you could hug your pet
Augustl 2009
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safely.
8
- 9. April 2009
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- 10. The campaign reached over
8 million unique users and
delivered over 19m
advertising impressions
April 2009
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- 11. Golddigga
Street / urban female fashion brand (core 14-18)
Build brand credibility and widen awareness
Brand owner and retailers very analogue
Consumers 100% digital
Came to us to develop their ‘non-functioning site’
April 2009
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- 12. THE STRATEGY
Reflect target’s growing but
changing media consumption
Go where they go / listen to what
they have to say
Not site redevelopment but use of
social media
Create new touch point & offer Established that ‘paid for’ print media
visitors more value and a richer was not relevant for our audience
experience
Moved all media spend online with the
majority being placed with Bebo.
Developed product placement and
experiential activities running alongside
April 2009
weekly social network activity
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- 13. April 2009
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- 14. 30 million branded
Over 5,000 people asked
to become a friend of
golddigga on Bebo.
The brand profile was
impacts to girls viewed by over 90,000
people, and golddigga
branded skins were
downloaded to over
aged 13-24.
23,000 personal profiles
delivering at the very
least 1.1 million
personally endorsed
brand messages to their
friends.
Brand appeared in 75%
of Sofia’s Diary episodes
over 6 month period
1.1 million personally online and re-edited
version on Channel Five
endorsed brand messages
April 2009
to their friends.
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14
- 15. In 2007 online music discovery was in its infancy
Last.fm had just launched
TopGear was releasing CD compilations
Automotive iPod connectivity was growing
There was a unique opportunity to own music on the move
April 2009
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- 16. “…Our aim was to link Harman Kardon
with music on the move within the UK.
“We ended up with an innovative,
award winning communication
programme, that has had a global
impact on key influencers...”
April 2009
Harman Becker Automotive Systems 2009
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- 17. www.amplified journeys.hk
Custom built, cutting edge online application.
Music discovery & navigation mash-up (playlists set to route maps)
Promoted via strategic partnership with
influential media owner
Multiple media channels
Innovative use of SEO
Backed up by blogger out-reach programme
April 2009
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- 18. August 2009
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- 19. A great new business idea
The Springspotter Network consists of more
than 8,000 global business and marketing-
savvy spotters, who recognise a new business
idea when they come across one. A vibrant
mix of cool hunting, new business ideas and
trend spotting
“...Music and travelling have always
been a natural mix, so what better way
to advertise Harman Kardon's products -
and create some nice goodwill - than by
giving away a little musical free love?
“This could become hygiene
in the trip-planning world!”
April 2009
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- 20. In six months since launch the site has been viewed in
118 countries
35,000+ unique users have planned journeys
50+ bloggers have written about it
Less than 50% bounce rate
5 minute average dwell time on site
Global media coverage, UK > Korea
“..a new form of automotive music
integration has been born,
April 2009
welcome to the future..”
(MSN)
© t7F London.co.uk all rights reserved: PS/RT
20
- 21. MAXjet: a 30 month flight
From resizing someone else’s ad
to realising £1Om of
communications value from
under £3m spend
April 2009
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- 22. It all seemed
so simple to
begin with
August 2005.
Take an American
agency’s work and
re-size for the UK.
August 2009
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- 23. Then it all sort of snowballed
April 2009
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- 24. It wasn’t just the
cancelled flights, this
small operation
However the passengers were getting a rough ride didn’t have the
ground staff to
explain when things
went wrong.
August 2009
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- 25. MaxJet, which offers nonstop all- business-class service between Washington and London Stansted, has sale fares of $999 round-trip for
travel Nov. 1-Feb. 28; usual MaxJet fare starts at $1,749 round trip, and business-class fare on other airlines starts at $2,213. The sale fare
must be purchased by Oct. 1; request promo code ANNV06. Info: 888-I-FLY-MAXJET.
Not bad for business class travel between DC and London. Plus, no Virgin Atlantic laptop restrictions. travelpost.com
But then we engaged with
So - was it any good. Oh yes! Quiet and peaceful check-in desk. Fast-tracked through security. A private lounge with food and drink
* = At the time there were 942 active bloggers writing about MAXjet
available. And when we got on the plane, leather seats that actually can be hiked back to almost horizontal and still allow room for the
passengers we had let down and
person next to you to stand up and get past you. That’s right - stand up! And food served on china with proper cutlery! And great food as
well. Fantastically cheerful cabin crew who seemed to be around offering something all the time.
some of the negative bloggers*.
If you live north of Watford and want to avoid the mess and nightmare that is Heathrow then I seriously suggest you check out MaxJet.
SAYING
They almost put the fun back into flying. yellowswordfish.com
Using a none corporate email
So if you like travelling business class at an economy price then it might be time to give Maxjet a shot. airtravelgenius.com 23 march
Maxjet, which operates transatlantic flights in and out of Stanstead, reported a 30% hike in average weekly sales during the past five
style, coupled with what looked
days, with passengers originating in the U.K. making up a substantial percentage of the increase for travel in August and September.
posted at 8/16/ 02:18:00 PM - iagblog.blogspot.com
like pretty random gift giving,
It was a fabulous experience and I told several people they needed to try it out. – persuasion.typepad.com Anthony Garcia is Future Now’s
Senior Persuasion Architect.
SORRY
Anecdotally, this blog gets hammered daily with the search word “maxjet”. You would be amused to know by whom – BA, bmi, BAA, and
the public mood changed… yes even Virgin. What does this tell you?
posted at 10/17/ 08:37:00 AM – iagblog.blogspot.com
Onboard my London flight from New York, I wasn’t disappointed. Inside the Boeing 767 cabin, customers could relax in wide leather seats
August 2009
— only 102 of them — half the usual number of seats for the aircraft. Consequently, aisles are wide, walk-around is easy, and there’s
nobody in a middle seat. It seemed there were more flight attendants onboard than usual, and one of them handed me a digEplayer, my
personal delivery system for more movies and music channels than I could ever consume in what is typically a six- to seven-hour flight. – 25
© t7F London.co.uk all rights reserved: PS/RT ruth. a. hill gatewayva.com
- 26. Readers voted MAXjet No. 2
International carrier behind
Singapore Airlines.
(Despite continuing cancellations)
April 2009
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- 27. How can we help?
August 2009
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