1.
Link Building Efficiency after
Several Google Updates
By Shamit Khemka

2.
Introduction
After Google updated its Panda algorithm (which is also
known as Farmer update), the old link building methods
such as JC Penney, Overstock.com, etc. failed to produce
effective results for an online business. Website rank
started falling bringing less traffic and seriously affecting
sales. Google also penalized websites that practiced
Blackhat SEO technique and contained a large number of
irrelevant links and spams.

3.
Top link building strategies
To get best results post Panda update, companies should hire
professional SEO firms having good knowledge about
SEO and smart enough to apply link building strategies to
yield positive results to companies in 2015 and thereafter.
One can check
Fantastic Reviews on various SynapseIndia SEO projects

4.
1. Recognize achievable links
Try to find suitable link opportunities for a successful online
business. Companies need to check the importance of
links and their authority. It is better to avoid linking to a
site that has few visitors. Thus, you need to identify the
possible link prospects before you start with your link
building procedure.

5.
2. Try to get rid of ‘low quality’
sites
Google has heavily penalized websites that has low quality
content. For example, we have seen how the ranking of
wisegeek, ezinearticles, mahalo, and such other sites have
fallen. Thus, it is better to avoid having links of those
websites.
What SEO companies can do is find sites that have high
quality content, maximum Google AdSense, text links,
and such other popular advertising materials.

6.
3. Insert balanced anchor text
After Google Panda update, it has become all the more
important to stop using the same anchor text or back
linking with the similar anchor text. Professional search
engine optimizers know that 40% of your site links should
contain your company name, or URL and 20% links
should have most relevant keywords in them. The rest
40% will make use of secondary keywords or phrases that
best define a particular web page.

7.
4. Deep linking
While commenting in a blogger’s page, what most people do
is giving the home page link of their blog. According to a
t, what actually should be done is providing the link of
your internal pages or sections. Giving link of a page that
has achieved a high ranking on leading search engines and
driving higher traffic will help you get best results.
Experienced SEO companies in India usually suggest
online marketers to maintain 60:40 ratio (internal links vs.
Home page links) to attract maximum visitors and
generate higher conversion.

8.
5. Say no to mass link building
strategy
Google will immediately tag your website as spammy if they
find bulk of links generated within a short span of time.
Try not to use software that creates hundreds of links in
less time. Once Google identifies your website and
penalize it, even the best of SEO companies will face
difficulty to pull your website again to its previous
position.

9.
6. Examine your competitor’s
links
Studying the link building method of your competitors will
help drive more traffic to your website, since you will be
able to learn about improving your existing linking
strategy. In addition, online businesses can use Open Site
Explorer, Majestic SEO, and such popular tools to look
into the competitor’s link profile and understand the areas
where they need to put an extra effort.

10.
7. Have links-backs from quality
sites
Google pays utmost importance to websites that have high
quality links. The search engine giant has its own set of
parameters to judge the authenticity of a link. Thus, you
should have ‘branded links’ not only on the home page
but in all internal pages as well.
SynapseIndia provides feedback to employee for their
project analysis & reviews on various SEO projects.

11.
Conclusion
Try to put more focus on building less but quality links
rather than working on the many but low quality ones - to
be suitably rewarded by Google. To remain out of harm’s
way, however, it’s advisable to consult to an expert before
taking a step ahead.

12.
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