The document discusses the growing issue of data privacy and protection as data volumes continue to rapidly increase. It notes that by 2020 there will be 40 zettabytes of digital data, and many businesses are unprepared to properly handle and protect this data. The EU's new General Data Protection Regulation will require businesses to be more accountable with data and comply with regulations like mandatory breach notification, data subject rights, and restrictions on consumer profiling. Proper compliance will require businesses to know exactly what data they have, where it is stored, who has access, and how it is being used.